Is a facelift comparable to a generational change? 2024 Feifan R7, why is the sales becoming red?

Mondo Cars Updated on 2024-02-04

Some people say that the auto market is much more tolerant today than in the era of gasoline vehicles, and after seeing deep changes, consumers are very willing to vote with their wallets.

For example, several cases that will occur in 2023, AITO Wenjie M7 and Xpeng G9, have quickly achieved good sales performance after the facelift and upgrade, and in addition, this list also includes Feifan R7. With the launch of the 2024 model at the Guangzhou Auto Show, the number of orders exceeded 10,000 in the first two weeks of its launch, and the following month, it set a new sales record for the R7 model, while delivering more than 1,000 units in a single week.

Therefore, in such an involuted market, why did Feifan R7 become popular against the trend, and the reason behind this is that it actually provides a lot of consumer guidance for you and me to buy new energy vehicles.

After entering the new energy era, the tide of price reduction has not been interrupted, but the intensity is different. And after users are gradually swept up by this trend, the way to break the game is to have both sincerity and bring real tasks and practical innovations.

When it was listed, the sentence "comparable to a generation, 24 Feifan R7 four trump cards" was the breaking point. The first is the medium and large pure electric coupe SUV, which has both the benchmark level of aesthetics, space and safety, the second is the auxiliary driving system that introduces the aviation concept, the third is the Feifan ** cockpit technology, and the fourth is the super visual intelligent interaction system that is highly praised by users.

Especially the fourth point, in the first cycle of orders exceeding 10,000, the configuration with Huawei's visual enhancement AR-HUD head-up system as the center, the optional rate exceeds 8%, which shows that the 2024 Feifan R7 and Huawei have achieved each other. Different from the ordinary head-up display, the 70-inch AR-HUD of the Feifan R7 can project information such as instrument information, safety assistance prompts, and AR precise navigation covering multiple lanes to the driver's front in real time7On the display area at 5 meters, for example, when encountering complex overpasses and three-way intersections, the three-dimensional arrows can point out the direction very clearly, avoiding the situation of taking the wrong road in unfamiliar areas, and greatly improving the safety of driving. It only takes less than 200,000 yuan to equip it on the Feifan R7, which is a typical cross-step experience.

Among other highlights, such as the design of the large-size + coupe SUV, the body length, width and height are 4900x1925x1655mm, and the wheelbase is 2950mm. Its styling was carried out by Martin Kropp, the chief designer who created the CC, Volkswagen's most beautiful model. Different from the traditional SUV square shape, the **R7 million fastback design is not only very visually impactful, but also brings 0238cd ultra-low wind resistance performance.

Feifan** cockpit, this is not only the pursuit of sound effects, but also the matching of vehicle-related driving and human movements. For example, it is switched to the Feifan ** master steering wheel, which is deeply adapted to the scene of intelligent driving and intelligent cabin, and is also equipped with the industry's first Feifan ** immersive vector sound technology, as the industry's first intelligent sound solution, which can make the sound direction consistent with the user's attention direction, so that the sound can also have a sense of direction, realize the sound identification, and then be safer.

And in addition to these, the performance of the 2024 Feifan R7 in other aspects is also amazing. Prices start at 18990,000 yuan, from the perspective of shallow rigid demand product strength, the model product car at the same price is not as strong as Feifan R7, and it is similar to Feifan R7, which is more expensive than it.

In terms of size, the 2024 Feifan R7 is basically a crushing game when facing similar models of the same level, and the wheelbase is 60mm longer than that of Xpeng G6 and Model Y, and the length is more than 100mm.

The second is the performance part, in terms of power performance, the Feifan R7 is equipped with a rear drive motor with a maximum power of 250kW as standard, which is better than the 218kW (2023 580 long range MAX) of Xpeng G6 and the 220kW (2023 rear-wheel drive version) of Tesla Model Y. Plus the drag coefficient of the 2024 Feifan R7 is 0238cd, official 000 acceleration 58 seconds, the corresponding ability is superior in the same price and class.

In addition, in terms of endurance and energy replenishment, the 2024 Feifan R7 has a pure electric range of 570-670 kilometers (CLTC mode), which also achieves a balance between power and endurance for daily use. And in terms of details, Feifan R7 also has an exclusive**, with an intelligent motion sickness relief system. In view of the fast start and acceleration of electric vehicles, and the passengers sitting in the back seat are prone to motion sickness, Feifan R7 avoids or reduces the stimulation of the vestibular organ of the inner ear during vehicle driving through multi-dimensional sensory integration, thereby reducing the symptoms of motion sickness by 30%-50% and greatly alleviating the problem of motion sickness.

Focusing on sincerity and breakthrough, these are the two cores held in the hands of the 2024 Feifan R7**.

In addition to the strong product power advantage, it is also different from many models to provide multiple versions, widening the configuration gap, the 2024 Feifan R7 advocates high configuration at the entry, and only provides 3 versions, reducing the difficulty of consumers to choose a car, but also lowering the threshold for high-quality travel car purchase, 18The price of 990,000 is quite competitive and cost-effective.

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