Today, with the rising of the live broadcast industry, we have witnessed a lot of "wealth myths" brought by online live broadcasting. These stories often paint a picture of streamers getting rich easily by receiving tips and advertising revenue, and this picture also has a profound impact on young people, especially college students. They are beginning to re-examine their criteria for choosing a mate, and even their views on marriage and property are quietly changing.
One of the distinguishing features of the live streaming industry is the virtual gift economy, where viewers can show their support for their favorite streamers by giving gifts, and these gifts can often be converted into significant income. Such a model not only attracted a large number of audience participation, but also gave birth to a number of stories of "rich and generous". Behind it, however, is an endless quest for wealth displays, and an illusion of seemingly easy success.
Recently, the case of a man transferring 4 million yuan to a cheating female anchor to buy a house has attracted widespread attention from the society. This incident not only sheds light on the money game in the world of live streaming, but also makes us wonder how this phenomenon affects the modern college student's view of marriage. On the one hand, college students are at a critical stage of shaping their values, and the stories they learn about "getting rich overnight" through the Internet may make them think that it is not difficult to get rich quickly. On the other hand, when you see someone willing to spend a lot of money to buy real estate in order to win the favor of the female anchor, this undoubtedly sends a wrong signal - in relationships and marriages, material giving seems to have become an important measure of love.
Traditionally, marriage has always been a sacred alliance based on emotion. But in today's society, especially in the face of the impact of new industries, this concept is facing unprecedented challenges. Contemporary college students may be exposed to the false prosperity of live streaming and become suspicious of real-life stable careers and long-term relationships. They argue that if there's so much attention and wealth to be gained in cyberspace, why stick to the traditional hard work and a dull life?
The incident of a man buying a house for a female anchor has also sparked a legal discussion about gifting. The court's final decision to invalidate the gift was partly a reminder to the public that the boundaries of the law are insurmountable, both in the virtual and real worlds. This is especially important for college students who are forming independent values.
The "wealth myth" brought about by the webcast has had a profound impact on the mate selection criteria and views of marriage and property among contemporary college students. As part of society, we must face up to this problem and guide young people to develop the right values, but we also need to be wary of the possible negative effects of live streaming. Only in this way can we ensure that emerging industries bring innovation and dynamism to society without undermining those traditional values that are so important.