miHoYo may not have expected that this operation would trigger such a large-scale negative feedback. In the gaming industry, it's a common tactic to use player rivalry to create buzz. This strategy can be effective in many situations, but it is also risky, but it can lead to player resentment if not handled properly.
This Lantern Festival, Genshin Impact may try to stimulate discussion and heat by opposing some players, and then sit idly by, and the heat will naturally attract more players' attention.
But using this strategy excessively, players can feel manipulated and disrespected. Players may choose to abandon the pit instead of being exploited to create antagonism.
Powder drop on all platforms
As a result of this incident, Genshin Impact's fans have fallen to around 8.4 million, and may fall again and again, as well as other platforms. The loss of fans across the platform shows that players have a strong aversion to miHoYo's strategy and behavior. It has led to the whole network denouncing and venting its dissatisfaction and criticism of miHoYo, and freezing three feet is not a day's cold, not only because of this anniversary time, but also because of some controversial events in the past, which is a vent for miHoYo's inaction on Genshin Impact operation in the past year.
Comments and posts on platforms such as Bilibili and Miyoushe were deleted because the platform wanted to control the direction of **. However, this deletion further irritates players and makes them feel like their voices are being silenced.
The decline in the number of Genshin Impact followers on Douyin shows the impact of this incident on miHoYo's brand image. Losing fans means losing support and attention to the product, which is a blow to any game. And, if the number of followers continues to decline, this could negatively impact the commercial performance and word-of-mouth of Genshin Impact games.
2.4 billion spent millions
After the matter of Genshin Impact fermented, even Sina's official website took the lead in the charge, according to the official statement, Genshin Impact issued 3 draws to each person, if converted, it would be 2.4 billion! This sentence is very exaggerated, if it weren't for miHoYo's own operation, I even suspect that Sina officials took the wrong medicine. This is definitely a premeditated rhythm, and miHoYo spent an unknown amount of money to buy out Sina Official, the purpose is actually very simple, that is, to use this rhythm in exchange for a large number of traffic!
Turn on face taunts
For us players, it's no longer a matter of gameplay, in fact, the deeper reason is that miHoYo seems to want traffic and want popularity! As a simple example, pull up negative news and rush to the hot search. Waiting for the Sea Lantern Festival, the map of Shenyu Valley to come out, and the plot and other aspects of another wave of high-priced positive marketing, it is the time to completely close the net, which is what Genshin Impact wants. Therefore, this birthday email, you can see, ten bird eggs were distributed, if someone is interested in interpreting it, it is: compensate for an egg! This wave is simply a face-to-face output.
It is very important for gaming companies to understand and respect their players. If a company wants to be successful in the long run, it must respect the player community.