Chao News client commentator Chen Jiang.
Original advertising screen. **Jimu News.
Recently, a subway advertising poster unexpectedly set off a storm. According to reports, some netizens posted ** claiming that a "Japanese military flag pattern" was found at Tinghong Road Station of Nanning Metro Line 2 in Guangxi. This paragraph quickly became widely discussed online.
In this regard, Nanning Rail Transit Company explained: because the advertising period is around the Spring Festival, the main color of festive Chinese red is used, and traditional Chinese design elements such as lanterns, dragon and lion dances, auspicious clouds, folding fans, plum blossoms, peach blossoms, pear blossoms, couplets and other traditional Chinese design elements are used to create a festive atmosphere. Out of the importance of passengers' opinions, the company has removed the disputed advertising screen as soon as possible. Unexpectedly, this move provoked a new round of discussion.
It is known that the Japanese military flag design is characterized by a red round sun and 16 rays of light. Out of national sentiment and historical memory, if the "Rising Sun Flag" sign is displayed in public, it usually arouses the disgust of the Chinese people. **The display screen shows that a round of red sun, shining with golden light, and a pattern that looks like a cherry blossom next to it, just from a**part, it is indeed easy to misunderstand.
But comparing the whole picture of the poster with the ** posted by the whistleblower, it is not difficult to find: ** only shows part of the pattern. In fact, the advertising painting is the pattern of a traditional Chinese folding fan, and there is no resemblance to the "Rising Sun Flag" in terms of color or banner shape. The flowers on the fan are actually plum blossoms, which symbolize the "five blessings" in traditional Chinese culture, not cherry blossoms. As long as it is examined in the overall advertising picture, most people will not think of the "Japanese military flag" at all, but feel that the whistleblower has some suspicion of "taking things out of context" and deliberately deviating from the rhythm.
Frankly speaking, it is normal for netizens to have different perceptions of advertisements based on their personal education and preferences. Whether the netizens who broke the news are blind or have "ulterior motives" to bring the rhythm, it is not easy to draw conclusions at present. It should be noted that there are indeed some self-** and "keyboard warriors" at the moment, racking their brains to find the so-called "breaking point". They are well versed in traffic passwords, rudely editing and piecing together content pictures, deliberately catering to the psychology of the audience, forming the same frequency with certain social emotions, and then triggering ** "onlookers", while they can take advantage of the fisherman and use public sentiment to harvest a wave of traffic.
After the release of this **, judging from the reactions of netizens, the vast majority of people thought that the whistleblower was too sensitive, "it was obviously a fan", and there was no problem with the poster. Nanning Metro responded in a timely manner and explained the design concept in detail, all of which were handled appropriately. However, in the end, the way of removing the advertising painting is contrary to the interpretation orientation, this kind of "not firm enough", to a certain extent, means avoidance and compromise, which may promote the crooked trend of malicious reporting, arouse concerns about whether the creator's space will shrink, expand public opinion, trigger further onlookers, and finally be led away from the wind direction and fall into the trap of being "rhythmic".
Folding fan or military flag?In fact, things are clear at a glance. Netizens' discussion of historical and cultural symbols deserves attention, but excessive interpretation and emotional expression should be avoided, and the handling of public service departments should be more rational and prudent.
*Please indicate the source".