The popularity of the micro-short drama track is attracting more professional institutions and celebrities. Stephen Chow, a heavyweight in the comedy industry, also began to participate.
On January 29, Douyin announced that it had reached an exclusive boutique micro-short drama cooperation with Stephen Chow, and the two sides will jointly develop and operate the "9527 Theater", and the first season of the first high-quality micro-short drama "Golden Pig and Jade Leaf" is expected to be launched on Douyin in May this year.
The name of "9527 Theater" has resonated with many netizens, and it originates from the "9527" stalk that has appeared many times in Stephen Chow's works. In the movie "Tang Bohu Dots Autumn Fragrance", Tang Bohu played by Stephen Chow mixed into Washington as a servant is numbered "9527". "Ninety-five-twenty-seven, your lifelong codename", "Finally wait until the star master comes out of the mountain again" ......For Xing Ye's entry into the micro-short drama this time, many netizens expressed their expectations.
Commenting on the collaboration, Stephen Chow said, "Skits are a rapidly developing field of technological innovation and media innovation in recent years. This time, we will cooperate with Douyin in the short drama theater, hoping to bring more joy to the audience. I'm looking forward to this new attempt, and everyone will cheer for it. It is understood that Stephen Chow will work together with outstanding young creators as the initiator of this cooperation, based on the account of "Stephen Chow's directorial works", to create content directly for users.
It is reported that the first batch of works of "9527 Theater" is already in production, the first work "Golden Pig and Jade Leaf" is produced by Stephen Chow, produced by Yi Xiaoxing, and starring first-line actresses, and the first season is expected to meet the audience in May this year. The film aims to make the audience smile easily, relieve fatigue, relax and rejuvenate, and face life with a more uplifting spirit.
Previously, Douyin released the "Chenxing Plan" for high-quality micro-short dramas, helping more high-quality micro-short dramas to be born in the form of funds and traffic support. In the coming year, the platform will join hands with famous directors to continue to explore the creation and innovation of micro-short dramas, and try to interact with each other in the form of long and short dramas, giving greater vitality to classic film and television IPs.