The middle class, the most intelligent class with the nose.
I'm still squeezing my head in the cheap bowl of the Northeast, and the middle class has long changed the "battlefield".
Some time ago, there was news that the international cruise vacation, which had been suspended for three years, would reopen routes from Shanghai.
The middle class of the dog line with the most sharp nose has already booked out the inner cabin as of April.
Cruises, according to my irresponsible estimates, will become the new trend of middle-class travel in 2024.
Speaking of cruises, everyone's impression may still be on the colorful old money life of the Titanic.
But if you take this movie and ask the current cruise ship, it will first let out a sneer from the nose and then tell you:
There is no such thing as luxury.
The Titanic, the world's largest and most luxurious cruise ship at the time, claimed to be unsinkable, with a displacement of 46,000 tons.
MSC Glory, which is on standby at sea ports throughout this year, has a displacement of 172,000 tons. That isFour Titanic stacked on top of each otherIt's that big.
Whose neighborhood fell into the water?
The interior of the cabin is covered with 61,440 Swarovski crystals and the floor connecting the staircase in the interior.
In order to ensure that the housing floor is transparent and not stuffy, a piece of the ceiling of the cabin is pasted80 meters longThe LED giant screen can imitate the weather scenery in real time.
Usain Bolt has to run for 7 seconds to see how trenched the cruise trip really is? What's the difference between a rich man's trip and mine?
What is it like to drift on the sea for 5 days?
Cruises, in the barren imagination of a poor man, have only two words to describe them: loneliness, boredom. Do you think, lying in the house and watching the sea, watching one day may be fresh, but looking at five days will not be left with emptiness? My imaginary cruise vacation: lying in bed and looking at the sea, except for the sea view, is the sea view. A real cruise vacation: 5 days and 4 nights, except for sleeping, I didn't stay in the house for a second.
Of course, just looking at the sea is also beautiful, as a means of transportation, a ship is no faster than an airplane, no more stable than a train. So, in order to survive, the cruisers began to go sideways:Since the speed can't compare to others, the main focus is on experience.
If the passengers don't want to stay on the ship, who cares about the speed?
The Spectrum of the Seas luxury suite is all about the experience.
Let's just look at it from the most open deck. All of them are riveted to give boarding visitors a sense of luxury and individuality.
The Spectrum of the Seas Deck Pool Deck, although the highest point of the ship, is the closest point to the sea in the entire ship.
The white clouds and blue sky, the blue waves are rolling, and you can feel the sea breeze draped on your body like a wedding dress. Thanks to the open-air character, all the entertainment on deck is intended to allow visitors to blend in with the atmosphere of the sea and the sky. But in the way of integration, cruise ships are different. Royal Caribbean's Spectrum of the Seas, for example, is good at getting passengers"Heaven":
The most famous project on the deck of the Spectrum of the Seas is the Polaris, a gondola. In the cabin surrounded by 360-degree glass, it is lifted into the air 100 meters above the sea surface, and you can reach the tail of the cloud when you raise your hand, and you will step on the seagull when you step on itI felt personally involved and composed of the morning glow,A sense of exclusivity arises.
Simulated skydiving and simulated surfing at the stern of the boat also make tourists too "addicted to flying". Even if you don't have any previous experience in the program, there are plenty of instructors on board to ensure that you don't lose sight when you get started.
Tourists are flying all the mouths for a ride, and the Glory of the MSC of the Mediterranean, prefers to let tourists"Into the sea".
Since visitors could not be allowed to jump directly into the sea, the Glory simply built one of the largest water parks on cruise ships in the world on the deck.
The 1,000-square-meter area ranges from three 82-meter-long water slides to a full-size water volleyball court. Standing at the starting point of the water slide and looking ahead, who can still tell the difference between the clear water slide and the undersea tunnel?
If it is said that the most fun on the deck is the "flamboyant" cruise, then the more fun below the deck is the "inner show" cruise. For example, the domestic cruise ship Aida Modu. Compared with other foreign cruise ships, the Modu has an unbeatable advantage: it can eat.
Aida Modu is produced in China, and it doesn't intend to let anyone settle on it
There are 3 free restaurants with different themes that can accommodate nearly 1,000 people, and more than 20 paid restaurants and bars, covering Chinese, Japanese, Italian and French cuisines. Almost every restaurant has floor-to-ceiling windows with sea views.
Satisfied with eating, drinking, and having fun.
Acrobatics, singing and dancing, and drama are all traditional cruise events, and tasteful middle-class people can also listen to free talk shows. All performance venues are set up next to the cabins, so you can go out and pick up a free Coke and listen to a song.
The richness of the performances on the Spectrum is compared with the Spring Festival Gala, and the two of them turn around and turn a corner, and they can also jump by the way.
Of course, considering that the middle class pays attention to body management, gyms, golf, and basketball halls are all gathered on the ship. You can even drive bumper cars on a standard basketball court if you want.
In order to meet the consumption needs of the wealthy, the cruise ship also moved the duty-free shop on the ship. Eating, leisure, shopping one-stop, truly customer first.
Drifting on the endless sea, opening your eyes and thinking about what to eat today, closing your eyes and thinking about what to play tomorrow, all worries are gone. The only anxiety you may encounter during the journey is that you are about to get off the ship, and some projects have not been played yet, and you are so anxious that you want to cry. Today's luxury cruise ships are like a playground built in a sports park, replacing all pedestrian walkways with a food court, and a circle of theaters and livehouses around the perimeter. Seeing such a thing floating on the sea, the Atlanteans wanted to move the capital up from the bottom of the sea. Probably the biggest disadvantage of cruise travel is that the mobile phone signal is not so stable. The wifi rent on the cruise ship is high, and the average price of 1G traffic is about 200 yuan, and the network speed of many cruise ships is not too fast. The unstable network may not be able to cope with the demands of the processing work, which is why I don't get on the cruise. It's not because I don't have money.
Rich and rich play, poor and poor play
Seeing this, some friends were moved, but some friends were dead: cruises seem to be a rich man's game. In people's pursuit of a better life, only wallets can hold us back. But this thing really doesn't exist on cruise ships. Cruises are booked in a similar way to many "all-inclusive" resortsJust buy a ticket and spend nothing more if you want. From rides to three meals a day, most of them are free. If the ultra-cost-effective project is not enough to convince the new middle class with an unstable foundation, the group tour after landing on the shore will definitely be able to convince the family. Although cruise is the "least destination-oriented" mode of travel. But it's not just on the sea, the cruise ship stops in an international city for a full day on each route for guests to disembark for sightseeing. For each route, the postal department will organize a free city tour for passengers who do not want to travel independently. Next year's Ocean Spectrum route to Nagasaki and Kumamoto will include one free tour and two paid boutique tours. Even in the planning of a free tour, most of the city's popular attractions are included, and if you don't prepare in advance, going with the flow can be an extension of the sense of relaxation.
Even during the cherry blossom season, shore excursions offer limited-time cherry blossom viewing courses.
Imagine a slow landing in a sea of cherry blossoms, that is, buy a ticket, you will not only get a rich life on board, but also get a free ground tour group.
It can be said that it is cost-effective. Even such an all-inclusive ticket also offers the option of being frugal. Up to the 30,000 "master suite". Floor-to-ceiling windows and invincible sea views make you enjoy 50 square meters of private space on the cruise.
Down to the 3,008 inner cabin, although it is an inner cabin, it is also equipped with a virtual balcony and an electronic sea view, which is not boring. What's more, the free sea view on the deck, the free items in the cabin, and even the free guided tour when you get off the ship, are affordable and not discounted.
Speaking from the heart, this ** let some domestic tour groups hear, I'm afraid they are already sweating. If it is temporary, you can even pick up your passport and set off, not to mention the itinerary, and you don't need to plan in advance to apply for a visa, saving money and worry.
Excellent vacation, started from the moment the booking was made. No dazzling options, no red tape, no need to worry about every step of the plan. It's just one hand to pay the money and the other hand to the service. What is the most expensive in the 21st century? It's not talent, it's energy.
Don't roll up, go to the sea and lie down
The tourism industry in 2023 is unusually wild. There were special forces college students in the past, who only watched but didn't buy, and won three cities in two days. Later, there is Harbin where the whole city has changed the sound of clips, and the frozen pears are plated, recasting the glory of the Northeast.
Source: Harbin Cultural Tourism However, the middle class who "don't take the usual path" gave their own answers in the hustle and bustle:
Ditch travel and embrace vacation. Except for cruise vacations that sell out as soon as they hit the market.
Clubmed, an all-inclusive resort, earned 79 percent in the first half of this year3.9 billion yuan. This is an increase of 19% compared to the same period in 2019.
Aranya, a cultural resort community, has reached more than one billion in two communities in China. The Maldives, a resort in Southeast Asia, has developed a special industrial chain due to the fact that the tourism industry on each island is too hot, and even the "island selection" before travel has been cultivated.
In recent years, if you pick up a migrant worker from the street and ask him if he usually works hard, the other party usually answers: It's okay. At this point, you just take out your phone and default alarm sounds. Then this breezy worker, eighty percent of them can't help but shiver. For a long time, the abalone is wanton and does not smell its smell. When "tiredness" becomes a norm, people will gradually become less aware of it.
Have you ever sat up from bed the next morning after an all-night party on Friday, with your phone showing the time of your day at workday? Have you ever walked into a massage parlor carelessly, only to find yourself like a screaming chicken when you lie on the massage table: it hurts to press **, and it hurts to rub **. After walking out of the massage parlor, I felt like I had been standing for the first half of my life and had just sat down. Travel, in fact, is a process of gathering the experiences and services you want from various places such as attractions, restaurants, hotels, etc. If you want to execute this process perfectly, planning, luck, and energy are all indispensable.
But vacation is the way that can really separate and rescue people from the lifestyle of "part-time". You don't have to follow any arrangement, just listen to your body's time rhythm.
You don't need to meet any performance targets, just focus on satisfying yourself.
Rather than going to the crowds, seeing the exact same scene, and then being consumed by all sorts of unexpected circumstances, the joy of travel. It's better to lie down, enjoy the sunset over the sea, let the body return to yourself, and waste your time by your own will.
Perhaps a cruise vacation is the crystallization of the advantages of both tourism and vacation. It offers you a sense of "self-centeredness" and opens up the option to march aggressively in the city where you land. In this impetuous society, cruise ships are more like the old days when cars, horses and letters were very slow, floating on the sea with their lovers in the city, looking back at the era when they only loved one person in their lives. When I was a child, the place I wanted to live most was Howl's Moving Castle. Every night on the big bed by the window, make a cup of slimy hot cocoa, and look out the window at the alternation of the sun and the moon, the first sunny day and then the rain.
And luxury cruise ships are such a colorful dream floating on the dark sea. It's home to every entertainment and food you can imagine. All were friendly and pleasant, and all services were willing and accessible. So people relaxed and blended in, as if the days would never end. The boat will always come to shore, and life will always go on. We will eventually get rid of the "fake taste", re-infect the "class taste", and continue to be dominated by the weakened nerves that run through the Tianling Gai every morning. But there's always a ship out there, waiting for the occasional "anchor", whether you're happy to make it or not.