1. Project Introduction
The winery project is located in the second company of the 131st regiment of Huyanghe City, the seventh division of Xinjiang (west of the 2nd company of the 131st regiment and east of the vault), with a total area of 20,00000 (30 acres in total), the total construction area of the project is 1522500㎡。The construction of production plants on the project plot, sorting sheds, underground construction of underground wine cellars, and comprehensive office buildings are divided into office areas, living areas, laboratories and exhibition areas; Doorman security room; At the same time, it will assist in the construction of gates, parking lots, roads, green spaces and green fences. And the purchase of related production and office supporting equipment, the construction of water supply and drainage engineering, power supply and distribution engineering, fire engineering, greening and environmental protection engineering and other ancillary facilities. The total planned investment of the project is 500000000000000000000000000000000000000 After the completion of the project, it will form an annual production scale of 500,000 bottles of grape red wine, 500,000 bottles of fruit wine, 500,000 bottles of alcoholic beverages, 400,000 bottles of fruit juice drinks, and 80,000 boxes of dried and fresh fruits.
Second, the background of the project construction.
China's grape winemaking and deep processing industry is in a period of rapid development, and the market potential is huge. Wine is a beverage wine made by fermentation of fresh grapes or grape juice, and is recognized as a healthy alcoholic beverage that is beneficial to the human body in the world. In recent years, with the increasing attention of human beings to healthy drinks, the wine craze around the world is in the ascendant. China's policy of focusing on the development of wine has also provided a favorable opportunity for the development of wine and promoted the development of wine production. After China's accession to the WTO, the country's regulations and policies on wine production and management are constantly adjusting and improving, especially the promulgation and implementation of the "Chinese Wine Technical Specifications", the revision of the national wine standards, and the abolition of the semi-juice wine standards, all of which have provided a strong guarantee for the healthy development of China's wine industry.
With the reform and opening up, the stability of social order, the development of the economy, and the improvement of people's living standards, people's drinking habits have undergone great changes, and drinking wine is the inevitable result of economic development to a certain level. According to statistics, China's annual liquor production averages 10 million tons, and 50 million tons of grain is consumed, accounting for one-twelfth of the total grain output. To this end, the national decision-making department put forward the policy of the development of liquor products, that is, "the transformation of high-grade liquor to low-alcohol liquor, the transformation of distilled liquor to fermented liquor, the transformation of grain liquor to fruit wine, and the transformation of low-grade liquor to high-grade liquor", as well as a series of decisions of the state to advocate and stipulate that liquor is not drunk at banquets, and the state has determined the policy of supporting whole juice wine, which plays a positive guiding role in wine production and stimulates the consumption and development of wine.
China's wine consumption is still in the period of development and growth, and there is a lot of room for development. Grape growth does not occupy arable land, many of which are barren land, which can increase the income of the agricultural population, but does not affect the cultivated land, and solves the problem of the income of the agricultural population, so in fact, wine has a good prospect from the macro level; From the perspective of consumers, with the increase of China's per capita income level, especially the growing middle class, the value of wine as a healthy drink and a fashion drink is widely recognized; From the perspective of the wine sales market, with the standardization of the wine market and the maturity of consumption, brand and quality have become the main factors of wine consumption; From the perspective of the wine consumption market, due to the economic development and the increase in consumer disposable income, wine consumption has gradually shifted to luxury consumption, and the high-end wine market has developed rapidly, and the high-end market will also become the focus of competition for Chinese and foreign enterprises.
As the earliest grape cultivation region and wine birthplace in China, Xinjiang is blessed with unique natural conditions and excellent quality of wine grapes, which is a major area for wine grape planting and wine making in China, and plays an important role in the development of China's wine industry and has an irreplaceable position. Speeding up the development of Xinjiang's wine industry is a realistic choice to fully implement the party's strategy for governing Xinjiang in the new era, especially the general goal of social stability and long-term stability, a specific measure to fully implement the decision-making and deployment of the party committee of the autonomous region to vigorously develop the ten major industries in Xinjiang, and an effective way for our region to take the initiative to optimize the industrial structure and actively expand the new industrial space under the situation of deep adjustment of the international and domestic economy. It is of great practical significance to give full play to the advantages of Xinjiang's wine grape resources and the solid foundation formed by industrial development, actively optimize and adjust the industrial structure, actively develop characteristic industries, and promote the effective use of land resources, especially cultivated land resources, and strive to improve the ecological environment and promote green development in the implementation of the rural revitalization strategy. It is also of great and far-reaching significance for building a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, expanding domestic consumption and promoting consumption upgrading, as well as driving Xinjiang's characteristic and advantageous industries to participate in the construction of the "Belt and Road" and serving the country's foreign exchanges. On the whole, in the "14th Five-Year Plan" and the coming period, China's wine consumption is expected to be upgraded, and the situation of accelerating the development of the industry is favorable.
In recent years, Huyanghe City, the Seventh Division of Xinjiang, has intensified the adjustment of the industrial structure, opened up ways for employees to increase their income, vigorously developed the fruit and vegetable horticulture industry, and promoted the transformation of the company, with a grape planting area of more than 40,000 acres, forming a "10,000 mu grape corridor" integrating industrial base, fruit wine processing, sightseeing and tourism, and picking experience. Based on the actual situation, Huyanghe City of the Seventh Division actively guides the transformation of the forest and fruit industry from heavy output to heavy quality, strengthens standardization, standardization and high-quality management, and helps the forest and fruit industry to upgrade.
In terms of planting varieties, Huyanghe City of the Seventh Division adopts the form of "industry + base + cooperative + farmer" to actively guide farmers to plant the three main grape varieties of red grapes, Frey and Cresson. It has formed a "one-stop" industry of grape planting management, technical services and operation and sales, so that grape planting has realized the "integration" of planting, packaging and sales, and the products are exported to Guangdong, Guangxi, Jiangxi and Southeast Asia, laying the foundation for the increase in production and income of industrial farmers. It is understood that in 2021, the planting area of forest fruits in Huyanghe City (including a regiment) of the Seventh Division will be 8440,000 mu, with an estimated output of 1620,000 tons, including 410,000 acres, with an estimated output of 7580,000 tons.
At present, the health benefits of drinking wine have been proven, and the consumption of wine is growing much faster than that of liquor, beer and rice wine. According to statistics, in 2021, the market size of China's wine industry will reach 1106500 million yuan per year at 66% growth. The state has issued industrial guidelines and policies to support the development of fruit wine. With the increase in the promotion of wine culture and the gradual maturity of corporate sales strategies, the wine sales market will continue to expand and expand. China's wine industry has a huge growth space and good market prospects.
3. The necessity of project construction.
1. The project is in line with the national industrial policy orientation and belongs to the local encouraged construction project.
The state and relevant departments of Xinjiang have successively issued wine industry development plans to vigorously support the development of wine-related industries. The relevant departments of Xinjiang have put forward higher hopes to build the wine industry into a characteristic and advantageous industry with strong international influence and competitiveness, so that Xinjiang will become the core production area of high-quality and high-end wine in the Silk Road Economic Belt.
2. The implementation of this project is the need for agricultural and rural development and poverty alleviation.
In China's wine industry, many planting bases and enterprises are located in rural areas distributed in the vast number of counties and towns, and many of them belong to poverty alleviation projects. In some parts of China, the wine industry is a means to lead rural areas and farmers out of poverty, and it is also a path to lead farmers to get rich. The construction of this project will promote local economic development, make the life of employees more convenient and comfortable, which will also feed back the development of agriculture and rural areas in the new era, and accelerate the construction of a well-off society in the new era.
3. The construction of the project is the need to promote the development and competition of wineries.
The stability of agricultural assistance policies is conducive to stabilizing the confidence in the development of wine wineries; Relying on the modern rural industrial system and characteristic advantageous resources to build the whole agricultural industry chain puts forward higher requirements for the development of wine wineries; Based on the regional layout of the development of the special agricultural products industry and the vigorous development of leisure agriculture and tourism, for the winery, it points out a path of comprehensive development guided by characteristics. I believe that in the future, Chinese wine will have greater development.
4. The construction of this project is the need to activate the regional economy and accelerate the development of the regional economy.
Because the project has huge market potential, strong product vitality, and the project has a long industrial chain, therefore, the construction of the project will drive the development of new rural grape planting, packaging and transportation industry and other related industries, and promote the rapid development of the local economy. The construction of this project will also greatly increase the economic income of the local people, improve the people's living standards, and promote the local economic and social development.
To sum up, the project is in line with the development direction of the country and the project area, in line with the strategic objectives of enterprise development, and the implementation of the project is necessary and feasible.
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Feasibility study report