Product development and innovation are the core competitiveness of Chabaidao, and it is also the key factor that distinguishes Chabaidao from other competitors. Cha Baidao adheres to the concept of prioritizing the creation of low-sugar, low-fat, and healthy products to meet the needs of health-conscious consumers. This innovative concept is not just following market trends, but is based on a deep understanding of consumer tastes and feedback.
Drawing inspiration from traditional Chinese teas, global cuisines and ingredients, snacks and desserts, Cha Bai Dao continues to introduce new products. In 2022, Chabaidao developed about 300 products and successfully launched 43 new products, demonstrating Chamoto's determination to proactively develop and innovate products.
In 2022, Cha Baidao upgraded nine of its products to ensure that they are in line with changing consumer needs and trends. In addition, Cha Baidao also provides regional teas to meet the taste preferences of consumers in different regions, and develops products made with local specialty fruits as raw materials. This approach enables Chamoto to offer a unique local flavor that satisfies the various taste needs of consumers.
One of its core competitive advantages is Cha Baidao's in-house product development team, a team of experienced professionals focused on developing products formulated with seasonal and other raw materials. Through meticulous analysis and professional techniques, they ensure that the tea of Chamochido achieves the best flavor in all aspects. In addition, Tea Baidao strictly selects the supply of raw materials, and requires the first merchants to process raw materials according to specific needs and specifications. This attention to detail allows Chamoto to incorporate unique elements into new products that further differentiate it from other competitors.
Cha Baidao's product development is a comprehensive and meticulous process to ensure that consumers are provided with high-quality new tea drinks. This process includes key steps such as product planning, product development, product standardization, marketing promotion, and review. Through this process, Chabaidao is able to consistently deliver high-quality teas that meet or exceed consumer expectations, thereby staying at the forefront of industry trends and innovations.
Through continuous product development and innovation, Chabaidao has created a strong competitive advantage to meet the diverse needs of consumers. This pursuit of product quality and attention to consumer needs makes Chabaidao stand out in the highly competitive tea market.