Xinhua News Agency, Beijing, February 19 (Reporter Ding Yawen) Some scenic spots are now "people from the crowd" scene, popular restaurants are hard to find, and consumers are enthusiastic about buying New Year's goods. All signs show that the Spring Festival consumer market in 2024 will be "hot and hot". Industry insiders pointed out that during the Spring Festival, China's consumer market showed great vitality and potential, making a good start for the annual consumption increase, and it is expected that the consumer market will continue to heat up in 2024.
Tourism consumption is booming, and some niche destinations have become "dark horses".
The Spring Festival in 2024 will usher in a long holiday, and many tourists will choose the "return + tourism" mode to celebrate the holiday, and tourism consumption will reach a new high. According to data from the Ministry of Culture and Tourism, during the Spring Festival holiday in 2024, there will be 4 domestic tourism trips across the country7.4 billion person-times, a year-on-year increase of 343%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。
Ctrip data shows that during the Spring Festival holiday, domestic, outbound and inbound travel blossomed in many places, with a significant year-on-year increase and exceeding the level of the same period in 2019. Among them, domestic scenic spot ticket orders increased by more than 60% year-on-year, and overseas scenic spot ticket orders increased by more than 130% compared with 2019.
It is worth noting that many consumers choose "reverse tourism", and some niche destinations have become "dark horses".
Statistics from Qunar Big Data Research Institute show that from February 10 to 12, air ticket bookings to "small airports" in third-tier cities and below increased nearly twice year-on-year, of which Foshan increased by more than 7 times, Yanji reached 4 times, and Ordos reached 35 times, Pu'er reaches 34 times.
With the improvement of infrastructure, more and more niche places with delicious and fun have been discovered, and the business of county hotels is booming. During this year's Spring Festival, Yangshuo County in Guilin, Huidong County in Huizhou, Pingyao County in Jinzhong and other places ranked among the top 10 counties in the country in terms of accommodation orders. The relevant person in charge of Meituan said.
Catering consumption is booming, and service consumption is off to a "good start".
This year's Spring Festival catering consumption is also hot. "During the Spring Festival, we temporarily decided to travel to Datong, but we didn't expect the local tourism and catering to be so popular, and the slightly larger restaurants had to line up for dinner. Consumer Ms. Li said.
Meituan data shows that in the first five days of the Spring Festival holiday, the number of orders for multi-person dine-in** nationwide increased by 161% year-on-year, and the number of orders contributed by consumers from other places increased by 186% year-on-year. The reporter visited Beijing's Chaoyang Joy City, Blue Harbor, Guijie and other business districts and found that most restaurants need to queue up for lunch and dinner, and some restaurants have to queue for more than 2 hours.
Other service consumption also ushered in a "good start". According to data released by the National Film Administration, the box office of Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival, and the number of moviegoers was 16.3 billion.
According to the VAT invoice data of the State Administration of Taxation, the average daily sales revenue of service consumption-related industries nationwide increased by 52% year-on-year during the Spring Festival holiday this year (the first to the eighth day of the Lunar New Year).3%, the consumption of tourism, accommodation and catering services has grown rapidly, and the consumption of cultural and sports services has risen.
Eat hot pot in KTV, watch movies in foot massage shops, and catch dolls in game halls. A variety of leisure and entertainment formats also enrich consumers' holiday experience. Meituan data shows that during the Spring Festival holiday, the number of orders related to leisure and entertainment increased by 190% year-on-year, and the number of orders for bathing centers and health massages increased by 210% year-on-year. The relevant person in charge of Meituan said.
The passenger flow in the business district has increased, and the holiday consumption is hot.
According to data from the Ministry of Commerce, on Chinese New Year's Eve, the passenger flow and turnover of the national demonstration pedestrian street increased year-on-year7%；During the Spring Festival, the sales of key retail and catering enterprises across the country increased by 8 percent year-on-year5%, green organic food, gold, silver and jewelry sales increased by about 20% year-on-year.
According to data from the Tianjin Municipal Bureau of Commerce, the 473 commercial circulation enterprises monitored during the Spring Festival achieved a cumulative sales of 20900 million yuan, a year-on-year increase of 112%；The cumulative passenger flow exceeded 17 million, a year-on-year increase of 214%。
During the Spring Festival, China's consumer market showed strong vitality and great potential. Hong Yong, an associate researcher at the Institute of E-commerce of the Ministry of Commerce, said that there are three main reasons for the hot consumption during the Spring Festival this year: First, residents' willingness to consume has been released, and various policies to promote consumption such as consumption vouchers have further stimulated residents' enthusiasm for consumption. Second, the Spring Festival is a traditional Chinese festival, and consumers tend to increase consumption activities such as entertainment, travel, and shopping. Third, the continuous improvement of the economy and the improvement of people's living standards are also factors that promote the popularity of the consumer market.
This year's consumer market is characterized by tourism and movies becoming the 'main engines'. The continuous growth of these two areas reflects the increase in residents' consumption expenditure on cultural tourism and the continuous upgrading of consumption structure. Hong Yong said.
Li Jiwei, vice president of Meituan Research Institute, said that as the "capillary" of domestic economic development, during the Spring Festival holiday this year, the consumption of many life service industries such as food, housing, transportation, travel, shopping and entertainment improved, which made a good start for the annual consumer market and also demonstrated the potential of domestic demand, and the consumer market is expected to continue to heat up in 2024.
*:Xinhua.