Economic ** Hohhot, February 19 (Reporter Yu Jian) In Liangcheng County, Ulanchabu City, Inner Mongolia Autonomous Region, after the opening of the Liangcheng Division of the 14th National Winter Games, the Daihai Masha Hot Spring Hotel, which is not far from the event venue, has become difficult to find. Li Shuangyou, general manager of the hotel, told reporters that with the "14th Winter" as an opportunity, there are more tourists who come to Liangcheng to feel the passion of ice and snow sports, and the hotel is expected to receive 100,000 people this year.
In recent years, Ulanqab City has adhered to market-oriented and demand-oriented, enriched the tourism industry, expanded product supply, explored new consumption hotspots, and held the Winter Games to drive the heating up of winter tourism.
Zhang Peifen, a citizen of Jining District, took his children to experience the fun of the "Ulanqab Night" ice and snow amusement project more than once. Zhang Lei, deputy general manager of Chahar Right Front Banner Tourism Investment and Development, told reporters: "The atmosphere of ice and snow sports and ice and snow tourism in Ulanqab City is getting stronger and stronger. To this end, we have launched the second phase of the winter amusement project, namely the 'Ulanqab Night' Ice and Snow Carnival activity, adding new amusement projects such as ice and snow slides and snow country trains, which are quite popular in the market. ”
Hao Wenyue, director of the Ulanqab Municipal Bureau of Culture, Tourism and Sports, said: "In order to enhance the experience of tourists, we have launched a series of characteristic folk cultural activities, such as Ulanqab's 'Lantern Edge', the Qar Lake Winter Fishing Festival, and Zhuozi County's Circle of Nine Songs, and other 'ice and snow + cultural tourism' special activities, hoping that people can immerse themselves in the taste of the New Year while watching the games." ”
The snow-roofed coffee house in Chahanying Ski Resort in Jining District is a local Internet celebrity check-in point. Shi Xiaodong, the operation manager of the ski resort, told reporters: "Tourists play all day, they need a place to rest, and they hope that the environment is better, and the snow top coffee house came into being." "Since its official opening at the end of last year, the Snow Top Coffee House has been widely recognized, and many ski enthusiasts come to the coffee house.
Hao Wenyue introduced that in the next step, Ulanqab will continue to make great efforts in "promoting tourism with culture and promoting culture with tourism" to promote the high-quality development of cultural and tourism integration. Through the innovative holding of cultural, tourism and sports activities, the "cold resources" of Ulanqab City in winter will be transformed into a "hot industry", forming a new explosion point of cultural and tourism activities, enhancing the popularity of winter tourism, and driving the development of ice and snow tourism economy.
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*:Economy**.