At the beginning of each year, it is the time for the price increase of luxury bags or beauty brands. On February 19, with the price increase of 4% to 6% for the full range of LV bags, the Estee Lauder Group also raised the ** of its 1,500 products on the same day. L'Oréal Group and LVMH Group's beauty and skin care products have increased in price to varying degrees.
Recently, the reporter visited and found that the Estee Lauder Group's brands such as La Mer, Estee Lauder, and Jo Malone have raised their prices since February 19, and some products have increased their prices from 10 yuan to 100 yuan.
The Estée Lauder Companies is a multi-brand brand.
The price of some products has increased
About 1,500 products under the brands of Estee Lauder, La Mer, Tom Ford, Jo Malone, Mac Mecco, and Yuemu Source under the Estee Lauder Group, the average increase in products ranges from 10% to 30%, and the price increase of Tom Ford Night Luxury Black Perfume (100ml) is the most obvious, from 1350 yuan in one breath**600 yuan to 1950 yuan.
Tom Ford Burning Night Black Perfume (100ml) increased by 600 yuan.
For the reason for the price increase, the reporter asked Tom Ford Jingdong's self-operated official customer service response: "Product pricing needs to comprehensively consider all factors, including operating costs, transportation and storage costs and currency exchange rates, etc., and the recommended selling price of some products will be adjusted in a timely manner." ”
The reporter's investigation found that Estee Lauder, La Mer, Jo Malone, Yuemu Zhiyuan, MAC and other online Tmall official *** have been raised**, and the retail price of some products has been raised by 10 yuan to 100 yuan, and the price adjustment will take effect from February 19, 2024.
Specifically, Estee Lauder Small Brown Bottle Eye Cream has risen from 550 yuan to 565 yuan, Zhiyan Collagen Cream 75ml version has increased from 1080 yuan** to 1130 yuan, and Black Diamond Essence 30ml version has increased from 1900 yuan to 1980 yuan.
The high-end brand La Mer products, which also belong to the group, also appeared, with the 15 ml of La Mer Classic Essence Cream ranging from 920 yuan to 945 yuan, and the 60 ml model from 3080 yuan to 3160 yuan, and some specifications have not been adjusted. The brand's Tmall official customer service said, "There is no price increase in the price of the cream series 30 ml, essence series, essential oil products and ** some products." ”
According to Estee Lauder's official Tmall customer service, the suggested retail adjustment applies to all officially authorized retail channels.
Estee Lauder**official*** customer service replied to reporters that some products in the store did start to adjust prices from February 19, but there are currently 38 activities, such as Estee Lauder's main small brown bottle eye cream, which is currently 565 yuan, 550 yuan before the adjustment, but the 38 festival can receive a 15 yuan gift certificate, and the single actual payment ** is still 550 yuan, and the end time of this preferential activity has not been determined for the time being.
The customer service of MAC Meike's **official*** said that the brand's best-selling foundation and concealer palette have maintained their original prices and have not participated in the price increase.
On February 22, the reporter visited a ** counter in Tianhe District, Guangzhou City and confirmed that Estee Lauder, La Mer, Jo Malone and other counters have updated the ** label of the price adjustment products. The sales staff of the Zu Malone counter told reporters that the 30ml version of the classic fragrance series was raised from 660 yuan to 670 yuan, and the 100ml version rose from 1390 yuan to 1400 yuan.
Regarding the reason for the price increase, Estee Lauder Tmall's official customer service said that product pricing needs to comprehensively consider various factors, including raw materials, operating costs and transportation and storage costs, etc., and will appropriately estimate and adjust the recommended retail price of some products.
L'Oréal, LVMH beauty and skin care products.
Previously, there were varying degrees of price increases
L'Oreal Group's brands such as Biotherm, Kiehl's, YSL Yves Saint Laurent, and Armani have also raised their products**, according to previous reports, Biotherm has risen by 30%-40%; From January 1, 2024, Kiehl's will adjust the retail prices of some products; The YSL price adjustment began on February 1, and Armani adjusted the ** of some products from February, with an increase of basically within 10%.
A number of overseas brands under the LVMH group, such as Givenchy, Guerlain, Dior Beauty and L'Occitane, also announced price increases.
Some brand salespeople said that this round of beauty price increases can be called "the most in history". Some netizens said in the comments, "The price increase after the Spring Festival is the 'custom' of cosmetics, and if you are not in a hurry to use it, you will wait for ** to buy it".
Netizen comments.
Many netizens discovered: The price has indeed increased!
Some netizens complained: I feel like it is rising ...... every year
Some netizens also said: Domestic products are more cost-effective!
* Red Star News, Southern *** Qianjiang Evening News.
Editor-in-charge: He Dan.
Responsible proofreader Julie.
Editor-in-chief: Yan Yun.
Final Review: Editorial Board Member Chen Jie.