According to the latest reports, Apple's mixed reality headset Vision Pro has been officially launched in the United States on February 2. This high-profile product is available for customers to pick up on the same day as the pre-order starts or have it delivered to their homes.
To celebrate the launch of Vision Pro, Apple CEO Tim Cook visited Apple*** on Fifth Avenue in New York City to share this momentous occasion. Cook noted that while the Vision Pro starts at a higher $3,499, he believes the positioning is justified given its innovative technology and flexible payment options.
At the launch event, Cook highlighted what makes Vision Pro unique. With more than 5,000 patents, Vision Pro is said to provide consumers with a one-of-a-kind experience. In addition, consumers can opt for flexible installment payments, making it easier for them to own this long-awaited product. According to Cook, Vision Pro not only represents the future of modern technology, but also demonstrates Apple's spirit of continuous innovation and progress.
The Vision Pro has been described by Apple as a masterpiece of the era of spatial computing, the first major new product launched by Apple since 2015. Previously, the segment was dominated by Facebook's parent company, Meta Platforms. Through a unique marketing strategy, Apple hopes to make the Vision Pro a broader mass-market product and show the world its huge potential.
Cook compared the release of the Vision Pro to the birth of the Mac, iPod and iPhone, and he believes that this new product will be one of the keys to a more brilliant future for Apple. Analysts estimate that Apple has sold about 180,000 Vision Pro units during the pre-order period that began in the middle of last month, generating at least $600 million in sales revenue. This once again proves Apple's strong appeal and innovation strength in the market.
Overall, Apple's Vision Pro excels in the mixed reality space. Its innovative technology, flexible payment methods and marketing strategies have won it wide attention and recognition. The launch of this device is not only a major breakthrough for Apple, but also sets a new benchmark for the entire industry. With the launch of Vision Pro, mixed reality technology and applications are expected to usher in a more brilliant future.
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