During the Spring Festival, the traditional sales season of China's liquor market is ushered in, and major brands are also doing their best to carry out Spring Festival marketing and seize the marketing highland. This year, Wuliangye Aromatic Liquor officially announced that it will become the new ** partner of the 2024 CCTV News "New Year's Flavor", and join hands with its four major brands Wuliangchun, Jianzhuang, Wuliang Alcohol, and Wuliang Tequ to make the New Year's flavor stronger.
Previously, Wuliangye Aromatic Liquor Company officially announced that Sa Beining, Ren Luyu, Yang Fan, and Chen Weihong formed the "New Year's Flavor Host Group" to tell the brand stories of Wuliangchun, Jianzhuang, Wuliang Alcohol, and Wuliang Special Qu respectively, which aroused great attention on the whole network and remained hot. Recently, the "New Year's Flavor Blockbuster" of the four major brands has been launched on CCTV News, bringing consumers a different "New Year's Flavor" resonance, interacting with consumers, and creating a stronger emotional connection.
1.4 billion Chinese is 1.4 billion Chinese New Year flavors. The New Year of the Dragon and Sa Beining together show the Chinese Year to the world.
Chen Weihong joins hands with Wuliang Special Song to present inspirational wishes for the New Year: 2024, come on in the Year of the Dragon! Go and be a better you!
Yang Fan said: The carefully prepared Chinese New Year's Eve dinner, this warm sense of ceremony, is the taste of the year.
Insist on choosing and forge ahead! Follow in the footsteps of Ren Luyu, embark on a new journey in the Year of the Dragon, and bloom the glory of perseverance all the way.
In addition to the brand blockbuster, in order to give back to the majority of users, Wuliangye Aromatic Liquor Company has also launched a series of preferential policies. Wuliangye's sub-high-end core brand and famous star Wuliangchun launched a banquet gift activity, where you can get a gift of more than 6 bottles when you open the bottle and scan the code, and you can get a gift of a brand's smartphone and a wireless Bluetooth headset. Wuliang alcohol, which is committed to promoting the mellow fragrance culture, has launched a banquet gift of altar sealing ceremony + 60-degree mellow incense altar and Wuliang mellow tea and wine gift box for the Spring Festival banquet market, so that the mellow fragrance can enter thousands of households.
Among the famous liquors, Jianzhuang has launched practical gifts such as digital products and household appliances, and consumers can also choose gifts such as Jianzhuang Reserve Wine and Era Wine, giving consumers the right to choose, which is very close to the people. Wuliang Tequ mainly targets young consumers, and has launched gift boxes, special gift packages, unique Datan wine and other innovative and creative gifts, which are full of creativity.
In the series of short films of Wuliangye Aromatic Liquor, people can feel the unique charm and profound culture of Chinese liquor. The four hosts all sent blessings for the Year of the Dragon to the people of the whole country in their own way, making people feel warmth and strength in the strong flavor of the New Year. At the same time, the benefits launched by Wuliangye Aromatic Liquor Company also let us see the intentions and sincerity of the brand. At this special moment, let's taste Wuliangye fragrant liquor, feel the unique charm of Chinese liquor, and welcome the new year!