In recent years, BAIC BJEV has made steady progress and has become an industry leader with strong technical strength, excellent product quality and accurate market positioning. BAIC BJEV's sales figures in 2023 are very impressive, with 20,815 new vehicles sold for the whole year and a total of 92,172 new vehicles sold for the year, a year-on-year increase of 84%, ranking among the top in the market. Since its establishment, BAIC BJEV has been continuously carrying out technological innovation and industrial upgrading to provide high-quality new energy vehicle products and services to consumers around the world.
Keeping up with user needs and combining with the current market environment, BAIC BJEV has launched and implemented the concept of "scenario-based car manufacturing", and launched a series of high-profile models in 2023, among which ARCFOX Automobile is the main driving force. Jihu Motors sold 8,004 new vehicles in December 2023 and 30,016 new vehicles for the year, a year-on-year increase of 138%. As a product of the concept of "scenario-based car manufacturing", the product matrix of ARCFOX Automotive has been increasingly enriched to meet the needs of more market segments. Through product innovation, BAIC BJEV continuously improves its market competitiveness and provides users with richer choices.
At present, BAIC BJEV has a total of five new cars: ARCFOX Alpha S Advanced Edition, ARCFOX Alpha S Forest Edition, ARCFOX Alpha T Forest Edition, ARCFOX Koala and ARCFOX Alpha T5, forming a powerful product matrix to fully meet the personalized travel needs of users in market segments. On January 25 this year, BAIC BJEV launched two new models, the ARCFOX Alpha S T Forest Edition Pro, providing users with more choices while continuing to improve the product matrix.
In the face of market competition and intensifying pressure, BAIC BJEV also actively seeks cooperation from leading enterprises to consolidate its position in the field of new energy vehicles with strong technical support. In August last year, the strategic cooperation between BAIC BJEV and Huawei was officially launched, and the two parties are jointly committed to the research and development of intelligent networked vehicles and promote the emergence of a new generation of high-end intelligent pure electric vehicles. Moreover, in October last year, BAIC BJEV also reached a cooperation with CATL to promote the advent of the era of new energy vehicle overcharging. This integration of resources in the whole industry chain is expected to provide users with a smarter and more high-end driving experience, and consolidate BAIC BJEV's competitive advantage in the market.
BAIC BJEV's good sales performance in 2023 is inseparable from its own product innovation, technology research and development, quality clearance and deepening partnerships, which also lays a good start for 2024. It is believed that BAIC BJEV can continue to improve itself in the coming time, and is committed to providing users with many high-end quality value-added travel experiences, leading the development of the automotive industry in the new era.