iQOO12 is iQOO's flagship phone launched in early November last year, using a Snapdragon 8 Gen3 chip, powerful configuration and excellent performance. However, in less than three months after it was launched, the iQOO12's ** dropped by 100 yuan, causing consumers to have doubts about the model. As we all know, the ** of smartphones has always been the focus of consumers' attention when purchasing, and the decline of ** usually means that the fierce competition in the market is intensified, and the reason for the decline of iQOO12** is no exception.
First of all, the constant emergence of competitors in the market is one of the reasons that led to the price reduction of iQOO12. With more and more low-priced Snapdragon 8 Gen3 chip phones on the market, consumers have a wider range of choices, which also makes the iQOO12 less competitive in the market. In particular, the Xiaomi 14 series flagship phones have good performance in terms of performance and imaging, and there are certain price reductions on many platforms, which further weakens the competitiveness of the IQOO12.
Secondly, iQOO12 does not have outstanding advantages in terms of **. Although this model uses a 12GB 256GB storage combination, it is not cheap. In contrast, the realme GT5PRO starts at 3298 yuan, with a powerful configuration and is more close to the people, bringing more choices to consumers. In addition, the iQOO12 also does not show a great advantage in terms of screen, a piece of 1The domestic OLED straight screen with 5K resolution has not reached an extremely high level.
Finally, iQOO's competitive pressure in imaging cannot be ignored. Xiaomi cooperated with Leica to achieve good image results, which were well recognized by consumers. And iQOO needs to avoid competing with vivo in terms of imaging, which leads to the lack of strength in terms of modules. Although the iQOO12 has features such as a periscope telephoto lens, it does not meet consumers' expectations in terms of overall image performance.
Nowadays, the competition of domestic Snapdragon 8gen3 chip mobile phones is extremely fierce, not only the Xiaomi 14 series, has achieved good sales results in terms of performance, and other manufacturers such as OPPO and vivo are also trying to catch up. However, there are very few phones that have sold more than one million units, and only the Xiaomi 14 series stands out from the competition.
Kotaku believes that the reason why Xiaomi can occupy a place in the high-end market is inseparable from its continuous introduction of powerful and people-friendly products. Although the gap with Huawei in the high-end market is still large, Xiaomi's strategy of steady development and continuous innovation still has great potential. Although the realme GT5PRO has advantages in terms of configuration and **, its brand influence is not as good as iQOO in China, which also limits the further growth of its sales.
From the perspective of iQOO12 price reduction, ** factors play an important role in consumers' purchase decisions. With the intensification of market competition, consumers' demand for more cost-effective products is also becoming more and more intense. In the Snapdragon 8gen3 chip mobile phone market, the Xiaomi 14 series has become a popular choice for consumers with its good performance and image performance. Although the iQOO12 has certain features, it does not have much of an advantage in the overall competition.
For mobile phone manufacturers, it is difficult to remain invincible in the fierce market competition only by relying on cost performance. More importantly, we must continue to innovate and launch more attractive products. While actively competing with competitors in terms of configuration and development, it is also necessary to pay attention to the changes in user needs and strengthen R&D and innovation in imaging and push services. Only by meeting the expectations and needs of users can we win the favor of the market.
To sum up, the phenomenon of iQOO12 cutting prices by 100 yuan is a product of fierce market competition, and it is also the pursuit of consumers for cost performance. In the future, mobile phone manufacturers need to continue to innovate to meet the needs of users in order to be invincible in the fierce competition.