With the convenience of shared travel for citizens and friends, shared motorcycles have become a new choice for short-distance travel in cities. However, how to successfully launch a shared motorcycle in a city is not an easy task, and requires in-depth market research and comprehensive strategic analysis. This article will go into detail from these three aspects**.
Safe and auspicious New Year First, the basic situation of the city1.Population size and population density in the core area: The number and density of the population of the target city are the number and density of the population of the target city. It is also necessary to analyze the travel needs and habits of different age groups and occupational groups. According to the travel data of the past two years, the post-95 generation prefers to use shared motorcycles to travel, and the frequency of use is also higher.
2.Urban Geography and Transportation:Understand the distribution of major commercial, residential, and industrial areas in the city, and understand the coverage and convenience of public transportation, such as the distribution of subway and bus lines.
3.Climate:Suitable climatic conditions can increase the convenience and frequency of riding.
Second, the situation of competing brands
1.How to settle the brand
Whether it is through bidding, approval, or blind investment to enter the city, understanding the entry strategy can help us develop a more effective market entry strategy.
2.Delivery
Understanding the number and timing of competing brands can reflect the saturation and maturity of the market, as well as the hardware facilities of competitors, such as the newness of vehicles, battery battery life, etc.; It can help us to more comprehensively evaluate the other party's brand and our own optimization direction.
3. Attitude of the competent authorities
1.Vehicle introduction:Is it through bidding or a designated brand? ** reflects its attitude and policy orientation towards the motorcycle-sharing business. Understanding this information can help us better grasp the market environment and policy risks.
2.Vehicle Administration:Is it the Transportation Bureau or the Layer Management Bureau? Understanding the competent authorities can help us to carry out policy communication and business coordination more effectively, and help the collaborative management of shared motorcycles.
3.Vehicle Licensing Process:It has a direct impact on our delivery speed and operating costs. Understanding this process can help us plan our delivery plans more effectively.
The urban launch of shared motorcycles is a complex system project, which requires comprehensive consideration of multiple factors. Through in-depth market research and comprehensive strategic analysis, we can effectively formulate a city-specific launch strategy to promote the successful operation and long-term development of the business. If you are interested, please feel free to comment or send a private message, and we will combine the cities you provide to obtain in-depth research methods and actual analysis cases to help you better land your car.