Recently, the catering consumption market has ushered in a "good start", and customized Chinese New Year's Eve dinners, relatives and friends going out to eat continue to "heat up". Catering consumption is an important force to drive consumption growth, and it is one of the important driving forces to promote the continuous expansion of consumption in China.
During the Spring Festival, China's catering consumption showed a good development trend, not only the quantity increased, but the quality also improved significantly. According to the report "Observation of the "New Ideas" of Spring Festival Consumption in the Year of the Dragon" released by WeChat and Tongcheng Travel, the order volume of catering mini programs will grow the fastest during the Spring Festival in 2024, with a year-on-year increase of 36%; The offline consumption of fast food and snacks increased by 59% and 35% respectively. Health, "national tide" and other characteristics are highlighted, less oil, less salt, less sugar and other meals are welcomed by consumers, and the concept of healthy catering is more deeply rooted in the hearts of the people. Some catering outlets have incorporated elements of traditional Chinese culture to create popular IPs, which has set off a boom in check-in for many consumers and attracted many international tourists.
However, compared with the strong demand of consumers, there is still room for improvement in the level of catering supply during the Spring Festival. In line with the requirements of the high-quality development of the catering industry, it is necessary to further play the role of platform enterprises, strengthen the supply capacity of catering, promote the diversified and cross-border integration development of catering, culture and tourism, strengthen the introduction of foreign-funded high-quality catering brands, optimize the supply of catering consumption, and promote the continuous expansion of catering consumption.
Give full play to the role of platform enterprises to improve the supply capacity of catering. Support platform enterprises to use digital technologies and means to integrate the upstream and downstream industrial chains of the catering industry, improve the coordinated development level of agricultural and sideline product collection, cold chain transportation, processing, store distribution and other links, and improve the ability of high-quality raw materials. Encourage platform enterprises to provide digital empowerment for catering businesses, provide diversified services such as data analysis, financing, and operation management, and help merchants develop more innovative dishes through consumer big data analysis; Encourage platform enterprises to innovate and develop models such as live-streaming e-commerce and online ordering and store pick-up, to improve the convenience and timeliness of catering services. Guide platform enterprises to set up hot catering consumption topics according to user search volume and actual needs, and improve catering services based on user feedback.
Promote the cross-border integrated development of catering, culture, and tourism. Guide companies in catering, culture and tourism to strengthen strategic cooperation, develop new formats and new models such as "catering + parent-child", "catering + agricultural tourism" and "catering + research", and use cross-border innovation to enhance the service connotation of the catering industry. Encourage time-honored brands and other well-known catering brands to settle in tourist attractions and cultural venues. Guide enterprises to innovate catering products and services that embody the cultural elements of "national tide" according to the characteristics of young consumer groups, and promote Chinese food culture. Places with conditions can also dig deep into local food resources, release urban food maps and strategies for tourist groups, and improve the fun and experience of food and beverage consumption.
Introduce more foreign high-quality catering brands. According to the actual situation of various places, it can rely on urban commercial carriers such as pedestrian streets and modern business districts to attract more well-known foreign catering brands to settle in and provide consumers with diversified catering services. To strengthen the investment attraction of foreign-funded catering enterprises, we should provide full convenience for their entry and ensure the national treatment of foreign-funded catering enterprises. According to the dietary preferences of consumers in different seasons, we will expand the import of high-quality ingredients from abroad and enrich product categories. Create international food festivals, food carnivals and other activities, and gather international catering brand resources. (Author: Jiang Zhao **Economy**).
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*:Economy**.
For more content or cooperation, please pay attention to the official WeChat of China Economic Net (ID: ourcecn).