This article**: The people**.
Traditional Daji New Fashion (New Year's Walk to the Grassroots Special Report).
Liaoning Yingkou Red Flag Festival Consumption Observation.
Reporter Hao Yingcan.
People** 2024-02-10 Edition 03).
A dazzling array of New Year's goods, steaming snacks, and bustling crowds ......At 8 o'clock in the morning, the Hongqi Daji located in Hongqi Town, Bayuquan District, Yingkou City, Liaoning Province was already full of people.
Covering an area of more than 100,000 square meters, equivalent to 14 multi-standard football fields, with more than 3,000 stalls, the Red Flag Daji, which has a history of more than 300 years, is now one of the largest folk customs in Northeast China.
How does the traditional Daji introduce new forms of consumption, create new consumption scenes, and show new consumption trends? The reporter went to Daji to interview the purchase and sales of New Year's goods and feel the strong flavor of the New Year.
Activate the urban and rural consumer markets
Biscuits, peach crisps, jujube cakes, ......Walking into the Hongqi Market from the east gate, there are more than 20 kinds of pastries on the first stall on the right. "6 yuan a catty, you can taste everything. The stall owner, Mu Nannan, quickly took the bag full of biscuits from the customer's hand and put it on the scale, "Wipe it with zero, you can give 35 yuan." ”
Her pastries are made with honest ingredients. "Aunt Wang, who lives in Hongqi Town, will come to patronize every fair. Mu Nannan and her husband Wei Zhongshuai have been running this stall for more than 5 years and have gained a group of regular customers.
Ten years ago, we learned to make pastries, push tricycles along the street and sell them, in the wind and rain, and then we had this permanent stall. Mu Nannan said, "Hongqi Daji is very popular, and a stall can sell more than 3,000 yuan of pastries." Behind the stall, a new van was parked. "I just bought it this year, and it cost more than 90,000 yuan. Mu Nannan said with a smile.
The Red Flag Daji opens every day every month in the Gregorian calendar, commonly known as the "258 Daji". This year, in order to better meet the needs of the surrounding masses to buy New Year's goods, from the 23rd of the lunar month (February 2nd) to the 29th of the lunar month (February 8th), there is a collection every day, and the New Year's goods area is also set up in the first position, with dried fruit snacks, fruits and vegetables, oil, salt, sauce and vinegar, Spring Festival couplets and New Year's paintings.
There are a lot of local souvenirs on the set, which have the taste of childhood. Li Detian, who lives in Bayuquan District, came to the market early, and it was only 10 o'clock, and the cart was already full of chicken, duck, fish, cooked dried fruits and other New Year's goods.
Sticky bean buns, donkey rolling, stewed sauerkraut, ......Hongqi Daji is a gathering place for local specialties. Knock an egg in the pan, put a spoonful of meat filling, fry on both sides until golden brown, and then spread a layer of batter, and within a few minutes, a pot of fragrant, hot meat and egg burgers will be baked. Chen Jixiang, the stall owner, is a post-00 generation, he told reporters: "After graduating from high school, I went to work in other places, and I always recalled the scene of catching a big market with my grandparents when I was a child. ”
Chen Jixiang resigned last year and came to Hongqi Daji to set up a stall and start a business. "The meat and egg castle is three pieces and five pieces, and ten pieces are three, and one set can sell more than 700 pieces. Chen Jixiang calculated the income account for the reporter, "As long as you are willing to endure hardships, you can live a good life with your hands." ”
Promote the development of characteristic industries
Taste the grapes before you buy! In the fruit and vegetable section, a burst of shouting attracted the attention of reporters. The grapes in front of you are bright red in color, the fruit is huge, pick one and put it in the mouth, the flesh is full and juicy, and the aroma is refreshing.
It is all our local grapes, which were ripened and picked in September last year and put into cold storage until they are sold during the Spring Festival this year. The main time difference is much higher than the centralized listing period. "The stall advocates that Shanfeng's family grows 15 acres of grapes, and he is also a well-known grape broker in the surrounding area.
Bayuquan is one of the country's most important grape producing regions. "The grape planting area of the town is more than 20,000 acres, with an annual output of more than 80 million catties of grapes and an output value of about 400 million yuan. Zhang Wei, Secretary of the Party Committee of Hongqi Town, said that Hongqi Town enjoys the title of "One Town, One Product" demonstration town in the country.
High-end varieties such as Sunshine Rose are welcomed by the market, and the planting area is expanding year by year. "After more than 10 years of setting up a stall in Hongqi Daji, Zhang Shanfeng has witnessed the development of the local grape planting industry.
Vegetable picking, fruit picking, fish hitting the bow of the boat, through the red flag gathering, many local high-quality agricultural and sideline products in Yingkou can be put on the people's table.
Bowl sting head, bowl sting skin, coral jellyfish silk ......Zhou Li, a fisherman from Hongqi Village, Xihai Sub-district Office, Gaizhou City, Yingkou, piled up jellyfish products on her stall. "Although it's cold, it's quite profitable, and it's worth the hard work. Zhou Li said, "On average, one or two thousand catties of jellyfish can be sold on each market day, and more than 3,000 catties can be sold on holidays." ”
The increasingly active commercial and trade circulation channels such as Hongqi Daji have injected new momentum into the development of local characteristic agricultural industries.
The reporter came to Yingkou Fengwu District with **, and the goods here are all local high-quality agricultural and sideline products in Yingkou, with exquisite packaging and their own brand identity. "We carefully select the products and guide and support the merchants to enhance the visibility and added value of the products. Ding Huanhuan, manager of the planning department of the management of the folk customs collection of Hongqi Town, Bayuquan District, said.
Ding Huanhuan took out his mobile phone and clicked to enter the Hongqi Daji** applet, "We have built online ** on multiple platforms, broadened sales channels through e-commerce live broadcasts, and helped nearly 100 farmers in the district solve the sales problem last year." "Last year, Hongqi Daji drove a total of 1.2 billion yuan in agricultural product transactions online and offline.
Promote the integration of culture, tourism, agriculture and business
On the occasion of the New Year, in addition to preparing New Year's goods and tasting food, you can also feel the traditional culture of the New Year: Gaizhou shadow puppetry, Northeast drum and other folk customs items are displayed on the big set one by one, providing a rich cultural feast for citizens and tourists.
Accompanied by Yangge**, Lin Shimin, the national intangible cultural heritage inheritor of Gaizhou shadow puppetry, and his daughter Wang Yushuang danced the shadow man in his hand. Through this platform, we hope that more people will know shadow puppetry, like shadow puppetry, and join us, so that Gaizhou shadow puppetry can be better inherited. Lin Shimin, 64 years old this year, is the fifth generation of Gaizhou shadow puppetry. Drawing, engraving, coloring, oiling, assembling ......At the end of a performance, Lin Shimin also taught the audience to make shadow puppets on the spot.
We integrate traditional folk culture into the bazaar, and carry out intangible cultural heritage and performing arts interactive projects that young people love, so as to attract young customers into the bazaar and fully appreciate the charm of traditional culture. Yang Hongyan, director of the Bayuquan District Bureau of Culture, Tourism, Radio, Film and Television, introduced.
Catch up with the big set and become a new fashion. "It's delicious, fun and beautiful, and it was an eye-opener for me. Hu Xiangting from Yongzhou, Hunan Province came to Yingkou on a business trip and went to Hongqi Daji to take a look, "The stalls were crowded, and listening to the cordial shouts, the distance between people was suddenly shortened." ”
Daji is not only a place for commercial circulation, but also a local rural cultural landmark. "We use the township collection as the carrier to do enough articles on the integration of culture, tourism, agriculture and business, promote the integrated development of urban and rural areas, and empower the comprehensive revitalization of the countryside. Yang Hongyan said.