This year's domestic films can be described as extraordinary, "Thirty Thousand Miles of Chang'an", as an animated film that has aroused heated discussions, after two weeks of silence, it has exceeded 1.2 billion box office with unexpected performance. However, this work fell into the whirlpool of criticism and controversy from the audience, and was even boycotted by the people of Luoyang. What was it about this experience that made this work stand out in the midst of polarization? Next, we will ** one by one.
01, "Thirty Thousand Miles of Chang'an": The vicissitudes of light-chasing animation.
The ** phenomenon of "Thirty Thousand Miles of Chang'an" is eye-catching, and this seems to be inextricably linked to its old club "light-chasing animation". Chasing light animation,Although it has ten years of experience in the production of Chinese comics,But it has not been able to make a big breakthrough in story telling。 Although his early masterpiece "White Snake: Origin" achieved some success, it did not attract widespread attention.
The audience's attitude towards light-chasing animation can be described as "both love and hate". While its animation technology is stunning, the storytelling has been criticized. In the early days of the company's establishment, Chasing Light was positioned as Guoman, but due to the lack of story foundation, it was once in trouble. Although a lot of resources were invested in the production of works such as "Little Door God", it failed to achieve the ideal box office, and the audience generally criticized the story for "making up nonsense and not knowing what to do".
After some thought, Chasing Light decided to turn to the classic Chinese story series, taking the success of "White Snake: Origin" as an example to start a new attempt. However, the follow-up works fell into the dilemma of plot chaos. Despite the flaws in the plot, the audience is still difficult to give up on the light-chasing animation, after all, its careful polishing of animation technology is impressive.
02, plot analysis: The hardness and resonance of "Thirty Thousand Miles of Chang'an".
As soon as "Thirty Thousand Miles of Chang'an" was released, it showed the consistent style of light-chasing animation, that is, the main line is not clear and the story narrative is complicated. Judging from the promotional video, the protagonist seems to be Li Bai, but in the actual plot, the protagonist instantly transforms into Gao Shi, which makes the audience confused. The plot was not publicized enough, and the audience was cold in the first two weeks of the broadcast.
Although the audience reluctantly learned that "Thirty Thousand Miles of Chang'an" is mainly about Gao Shi's inspirational life, the plot is still facing chaos. The play tries to show too much content, not only the presentation of Gao Shi's inspirational life, but also the different images of Li Bai, as well as the roles of the great poets of the Tang Dynasty, which makes it difficult for the audience to understand.
In terms of historical background, "Thirty Thousand Miles of Chang'an" involves events such as the Anshi Rebellion and the Yongwang Rebellion, and for audiences who are not familiar with history, many background details in the play cannot be explained clearly, which increases the difficulty of watching the movie. Despite the problems of the plot, the audience finds in the film a vivid display of the literati of the Tang Dynasty, as well as a wonderful expression of poetry.
03. Viewing experience: artistic breakthrough and cultural resonance of light-chasing animation.
While facing the flaws of the plot, the light-chasing animation has won the praise of the audience with its superb animation technology. Different from Hollywood-style "heroism", light-chasing animation tries to break the traditional routine and show the different faces of Chinese literati. Taking the presentation of the literati of the Tang Dynasty in "Thirty Thousand Miles of Chang'an" as an example, the light-chasing animation successfully makes each poem full of emotion through the agility of the picture, the blessing of sound effects, and the superb expression of dubbing.
Through its own means, the light-chasing animation has completed the popularization of science among the literati of the Tang Dynasty, so that the audience can understand poetry more deeply. The audience's impression of the poets is also renewed, bringing to life historical figures who were once indistinguishable. In the film, poems such as "Will Enter the Wine" are interpreted through animation special effects and dubbing, allowing the audience to have a deeper understanding of poetry.
Although the audience criticized the plot, the careful polishing and respect for Chinese culture of the light-chasing animation were still recognized. During the discussion, the audience began to care about whether the script was in line with historical facts, and conducted in-depth research on whether Li Bai was blackened. This positive interaction also shows the audience's attention and investment in domestic animation.
On the whole, "Thirty Thousand Miles of Chang'an" stands out from the polarized evaluation, triggering the audience's thinking and discussion of Chinese culture. Despite the flaws in the plot, the audience still spoke highly of the animation technology, artistic breakthrough and cultural exploration of light-chasing animation.
In the end, the audience's controversy over "Thirty Thousand Miles of Chang'an" will continue to ferment. However, this work undoubtedly aroused the cultural resonance of the whole people in the process of Guoman moving towards the Tang Dynasty and showing the style of literati. For light-chasing animation, the audience's tolerance, patience and support will be the biggest driving force for future creation, and will also open up a broader development space for Chinese animation.
04. Cultural Values and Controversies: Reflections Triggered by "Thirty Thousand Miles of Chang'an".
The audience's evaluation of "Thirty Thousand Miles of Chang'an" is polarized, but behind this controversy, it also makes us think about the cultural value and future development direction of domestic animation. As a controversial film in terms of plot, the attempt of light-chasing animation is undoubtedly brave, but it also makes people put forward more demanding requirements for domestic animation creation.
Over the past decade, Light Chasing Animation has managed to attract a wave of viewers through top-notch animation techniques, especially after the success of White Snake: Origin. However, storytelling has always been a relatively weak link, leading to audience disagreements over the plot. This time, by choosing a classic Chinese story, light-chasing animation seems to have found a new creative path.
Although "Thirty Thousand Miles of Chang'an" has many problems in the plot, the audience's attention to its cultural elements is also increasing. Through the vivid presentation of the literati of the Tang Dynasty, the work allows the audience to have a deeper understanding of ancient Chinese literature. This is not only a commercial venture, but also a deep exploration of Chinese culture.
The audience's concern and heated discussions also let us see the rise of Chinese cultural self-confidence. In today's globalization, Chinese culture needs to have more of its own voice, and domestic animation is one of the ways to express it. Although the audience raised doubts about the logic of the plot and the authenticity of history, this is also a manifestation of the higher requirements of the creators.
05. The audience's tolerance and future prospects.
The audience's controversy over "Thirty Thousand Miles of Chang'an" is actually a test of the development of Chinese animation. In the face of the hard wounds of the plot, the audience's tolerance and understanding are particularly important. The technical intentions, respect for culture, and in-depth excavation of Chinese history are all worthy of recognition.
In the future, the tolerance and support of the audience will be the driving force for Chinese animation to move to a higher level. Creators need to pay more attention to story narration and plot logic, while also maintaining in-depth exploration of Chinese culture. The audience's attention to the authenticity of history is not only a responsibility, but also a pressure to promote the improvement of creators.
At the same time, there is still a lot of room for development of domestic animation. In addition to historical stories, more diverse themes and richer expressions can become the direction of future creation. Audiences are also looking forward to Chinese animation, not only consumers, but also an important force to drive the industry forward.
In this process, light-chasing animation may continue to face challenges, but as long as it can maintain its enthusiasm for art and respect for culture, I believe that more works will be able to go to the international stage and contribute to the rise of Chinese animation.
06. Conclusion: Cultural self-confidence and the responsibility of creators.
The controversy of "Thirty Thousand Miles of Chang'an" will continue to continue online, and it is also a deep reflection on the expression of Chinese culture. Under the wave of globalization, Chinese culture needs more diverse forms of expression, and domestic animation is one of them.
Creators need to maintain their enthusiasm for their own creations in the face of criticism from the audience, and at the same time, they must also be sensitive to the opinions of the audience. Cultural creation is not only a commercial act, but also a responsibility for inheritance and development. The audience's attention and feedback is a kind of inspiration to the creators, and it is also a kind of promotion for the development of Chinese animation.
In the future, I hope to see more in-depth and thoughtful domestic animation works, as well as more tolerant and understanding audiences. Cultural self-confidence needs to be expressed in more diverse ways, and audience tolerance is one of the keys to Chinese animation to the international stage. We look forward to the blooming of domestic animation in the future and inject more vitality into the inheritance and innovation of Chinese culture.