FMCG Eight Talks Consumer Food has been listed for less than two years, and the stock price has slipped all the way from the peak high to close to breaking, what happened to Ziyan Food? On February 22, Ziyan Food's share price closed at 1934 yuan shares, compared to 2997 yuan shares, down more than 30% in a year. 
Ziyan Food's share price has attracted the attention of investors and the market. The day before, some investors asked on the interactive platform that "the company's ** fell from 33 to 19, close to breaking, whether there are relevant repurchase measures", "the company's secondary market is in a continuous state, whether the company's operation is normal, and whether there are undisclosed major things that affect the operation".
In response to these problems, Ziyan Food replied, "The stock price performance of the secondary market is affected by multiple factors such as macroeconomy, industry policies, capital stage preferences, financial situation and company fundamentals. At present, the company is operating steadily, and in the future, it will enhance the company's investment value through the development of its main business, continuously improve profitability, and strive to return investors with good performance and reduce investor risks. "The company is committed to creating a model of value investing and long-term investment, and will take a variety of measures to boost market confidence and reward the company's shareholders. If there is a relevant repurchase plan in the future, the company will fulfill its information disclosure obligations in a timely manner. ”
Regarding the situation that the decline in the share price of Ziyan Food has attracted attention, a reporter from Beijing Business Daily called the ** Department of Ziyan Food, but the other party did not give a clear reply after connecting and understanding the relevant questions. Subsequently, the reporter sent an interview outline through the official email of the ** department, but did not receive a reply as of press time.
Ziyan Food's share price performance had a brief period of brilliance when it first went public. According to the data, Ziyan Food was listed in September 2022 with an issue price of 1515 yuan, the opening price on the first day of listing is 1818 yuan, up more than 44% on the day, and the stock price rose to an all-time high of 33 in October82 yuan, but since then it has been all the way***
On January 29, Ziyan Food released its 2023 performance forecast, which is expected to achieve revenue and net profit of 3 in 20232.3 billion—36.5 billion yuan, a year-on-year increase of 4560%—64.53%。However, shortly after the results announcement, on February 5, ** data showed that Ziyan Food's share price hit an intraday low of 1668 yuan, a record low for two consecutive days. In the past year, Ziyan Food has fallen by 3868%。
The performance is expected to increase, why not buy it in the secondary market? A reporter from Beijing Business Daily noted that the performance data showed that Ziyan Food's net profit in the first three quarters of 2023 was 341.5 billion yuan, according to Ziyan Food's annual performance data, the net profit in the fourth quarter declined. And compared with the annual reports of previous years, Ziyan Food's net profit in 2020, 2021, and 2022 will be 358.7 billion yuan, 327.6 billion yuan, 221.8 billion yuan, and the net profit in 2023 has not yet recovered to the level of 2020.
Shen Meng, director of Xiangsong Capital, said that Ziyan Food's performance not only declined significantly in the fourth quarter, but also did not break through the high point of performance in the early stage of the epidemic in 2023, which to a certain extent indicates that the foundation for corporate growth is poor and there is a lack of better expectation space. Products and services lack the ability to add value to the brand and the advantages of differentiation, so the business performance will mostly be in a stable state, but it is not enough to motivate investors.
From the perspective of the industry, it is difficult for Ziyan Food, which is based in East China and has a relatively single region, to carry out a national layout.
Zhu Danpeng, an analyst of China's food industry, believes that Ziyan Food, as a regional brand in East China, has slowly become a pan-national brand through the layout of the country in recent years, but it has not really become a national brand. Although the performance has increased, it has surpassed Huang Shanghuang to become the third place in the lo-mei, but the overall stock price is constantly declining, which may be because the capital market is not optimistic about its sustainable development, and there are still uncertain objective factors in the future development of Ziyan Food.
In addition to the layout of the national market, Ziyan Food is also considering seeking breakthroughs in overseas markets. On January 16, Ziyan Food said on the interactive platform that the company will enter the Australian and American markets one after another. Recently, new progress has been made in the U.S. market, and it has become a partner with Dahua Group and Chuangfeng Group, and has signed a strategic cooperation agreement. The store in Melbourne, Australia is being renovated, and will then enter Sydney, Brisbane and other cities, and will be deeply deployed in overseas markets in the future.
Beijing Business Daily reporter |Guo Xiujuan, Zhang Han.
Ziyan Food's official website.
Edit|Aspen.