On January 27, the 2024 First Nanchang Shengjin Pagoda Forum was held in Xihu District, Nanchang City. Zhu Hong, president of Jiangxi Provincial Culture and Tourism Research and Promotion Association and professor of Nanchang University, gave a keynote speech entitled "Deepening the Integration of Culture and Tourism and Building a Red Brand", focusing on telling red stories and building a red brand in West Lake District.
Guided by the new development concept, we should promote the integrated development of red culture and tourism through the integration of content, functions, resources, technology, talents, and markets, so as to form a new development situation in which red culture is inherited, regional economy is coordinated, and people's needs for a better life are basically realized. Zhu Hong said.
How can the above convergence be achieved? "The key is to tap red resources, tell red stories well, and promote red tourism, so that we can really achieve the goal. Zhu Hong said that Nanchang West Lake Red Cultural Tourism occupies an important position in the province, with Nanchang August 1st Uprising Memorial Hall, the former site of the New Fourth Army Military Headquarters, and the former site of the Southeast Branch of the Communist Party of China. "These are precious and hard-won, and they have created a good foundation for building the West Lake red brand. ”
Why is the West Lake District known as the place where the military flag is raised? Why is August 1 designated as Army Day? Did the August 1 Nanchang Uprising establish the party's absolute leadership over the army? Zhu Hong shared some stories from the August 1st Uprising, he said: "To build a red brand, in addition to telling historical and cultural stories, we also need to make a series of improvements and optimizations to hardware and software, which are the directions we need to further study and strive in building the red brand of West Lake." ”
Culture is the soul of tourism, and tourism is the carrier of culture. Only when the two are combined, is poetry and distance. Zhu Hong said.