With the continuous improvement of the needs of the new generation of consumers, all walks of life urgently need to explore a higher quality development path, and in the field of dairy industry, Junlebao Group takes the lead in setting an example. After 28 years of continuous cultivation in dairy safety and high quality, Junlebao Dairy Group launched a scientific strategy, carried out scientific layout in the whole industry chain, and upgraded the "six world-class" models to provide more accurate scientific nutrition for people of all ages, and further realize the vision of "becoming a leader in China's nutritious and healthy dairy enterprises".
Wei Lihua, chairman and president of Junlebao, said at the press conference that Junlebao adopts the domestic and foreign synchronous independent breeding model, and its wholly-owned subsidiary in the United States, Aisen Technology, now has 19 excellent breeding bulls, of which 5 breeding bulls have entered the top 200 in the world. At the same time, it was announced at the meeting that Junlebao Science Strategy Think Tank was established with Wang Enge, academician of the Chinese Academy of Sciences and former president of Peking University, as the chairman to help the implementation of Junlebao's science strategy.
Unlock nutrition with science and continue to deepen the dairy industry chain.
Over the past 28 years, Junlebao has continued to cultivate the dairy industry chain, and has built strong R&D and product strength in the fields of infant milk powder, yogurt, and fresh milk. "Let the baby eat organic food first" Youcui organic milk powder, which has been on the market for two years, has achieved the leading sales volume in the domestic organic milk powder market; Zero-added sucrose yogurt meets the public's low-sugar and healthy consumption needs, and has become the No. 1 brand of low-temperature yogurt and the leading brand of zero-added sucrose yogurt in China. Yuexian fresh milk that brings more active nutrients to the public, INF0The 09-second ultra-instantaneous sterilization technology retains more active substances in fresh milk, and has become the first brand of high-end bottled fresh milk in China; The first 2 times raw calcium milk powder, Lecal, middle-aged and elderly milk calcium formula, meets the bone health needs of young and middle-aged people and middle-aged and elderly groups with scientific nutrition.
Breast milk research is a hot topic of scientific research today, and it is also a major topic of Junlebao's basic research. Ning Yibing, President of the Nutrition Research Institute of Junlebao Dairy Group, said that Junlebao studied the dynamic changes of various nutrients with lactation time by detecting important active ingredients such as lactoferrin, osteopontin and breast milk oligosaccharides in breast milk samples, so as to provide data support for the accurate development of breast milk powder for infants and young children. Junlebao has also formed close cooperative relations with a number of domestic and foreign universities and research institutes, and applied scientific evidence-based methods in the whole process to improve the scientificity of infant milk powder formula.
Scientifically lay out the industry and synchronize the world with independent breeding.
Dairy cow breeding has always been regarded as the "chip" of the dairy industry. Dr. Yuan Qingbin, vice president of Junlebao Dairy Group and general manager of R&D Management Center, introduced that Junlebao focuses on the dairy cow breeding track, and established a breeding company Pinyuan Biology in 2021, with domestic breeding bull stations, wholly-owned subsidiaries of the United States, Aisen Technology, core breeding farms and embryo transfer demonstration farms and other breeding institutions, and the embryo laboratory with an annual production capacity of 50,000 pieces has been put into use.
Aisen Technology now has 19 excellent breeding bulls, with an annual output of 500 top embryos, and 5 breeding bulls have entered the top 200 in the world. At the press conference, Dr. Tom Murcuro, a senior breeding engineer from Aisen Technology, introduced the progress made by Junlebao in dairy cow breeding.
At the same time, Hou Xinfeng, vice president of Junlebao Dairy Group and general manager of the Animal Husbandry Division, introduced that in the process of grass planting, Junlebao cooperated with the Grass Research Institute of China Agricultural University to achieve scientific grass planting by improving the efficiency and quality of forage grass planting in its own grassland; In the feeding process, a professional nutrition team was established to provide scientific feed supply for dairy cows. Up to now, Junlebao has a dairy herd of 1450,000 heads, the breeding scale ranks among the top three in the industry.
Establish a scientific and strategic think tank to strengthen the scientific and technological support of the dairy industry.
On the eve of the press conference, Junlebao established a scientific strategy think tank, and hired Wang Enge, academician of the Chinese Academy of Sciences and former president of Peking University, as the chairman of the think tank, and will continue to invite top experts in various fields to join the think tank in the future, relying on the scientific strategy think tank, build a scientific innovation system, promote the scientific development strategy, increase scientific research, and promote the transformation of scientific and technological projects, so as to enhance the strength of Junlebao's scientific strategy implementation and provide Chinese consumers with more scientific and nutritious dairy products.
With the release of the scientific strategy, Junlebao added "world-class breeding" and "world-class R&D" on the basis of the original "four world-class" models, and upgraded them to "six world-class" models. The Dairy Innovation Research Institute, which invested 500 million yuan in 2021, was also upgraded to the Institute of Scientific Nutrition at this scientific strategy conference. Junlebao will continue to strengthen the scientific and technological strength of the whole industry chain and provide strong support for the innovation and development of Junlebao.
At the press conference, Yang Yuexin, chairman of the Chinese Nutrition Society, said: "The Chinese Nutrition Society is willing to join hands with Junlebao to work closely in special activities such as nutrition and health in the first 1,000 days of life, student nutrition improvement, and nutrition improvement action for the elderly, so that hundreds of millions of people can enjoy the beautiful value of life brought by scientific nutrition." ”
Wei Lihua said, "In the new stage of development, we must develop towards science, strengthen the hard power of science and technology in the whole industry chain, and enhance the soft power of scientific research in the whole industry chain. "I believe that in the future, Junlebao Group will more deeply link science and technology with the whole dairy industry chain, provide more accurate health solutions for people of all ages through scientific nutrition, and further promote the health of the whole people.