Recently, Lou Ke, the founder of Shenzhen Lianke Technology, accepted an exclusive interview with the "Chief Interview" column of Phoenix.com, sharing the entrepreneurial process and the successful experience of its global automotive aftermarket "industry dark horse" brand Topdon. This interview is an in-depth analysis of the strategy and wisdom behind the establishment of ClusterTech and its TOPDON brand, aiming to share with entrepreneurs and entrepreneurs how TOPDON found growth opportunities in a challenging market environment and led the company to success through innovation and strategic layout.
Founded in 2010, Shenzhen Lianke Technology is a global operator of automotive maintenance and tool products, which has accumulated and precipitated rich industry market experience and operational advantages, and is in a leading position in the global online market. Founded in 2017, its TOPDON brand integrates the R&D, production, sales and service of professional diagnostic tools and DIY (car owner) gadget products in the automotive aftermarket.
Look for new growth opportunities in the stock market
In the interview, Lou Ke was asked how to maintain the contrarian growth of the group's performance in recent years, he said that for any mature market, identifying and exploiting the potential growth points of the stock market is the key to success. Through in-depth market research and user insights, TopDon accurately identifies the unmet needs and potential growth points of the automotive aftermarket, and conforms to the global development trend of the growth of car ownership and the aging of the vehicle age structure, so as to meet the growing consumer demand for efficient and convenient automotive diagnostic tools. In terms of the definition of new products and the locking of new categories, Topdon follows a market-oriented strategy, focusing on consumer needs, through technological innovation and market trend analysis, to identify new product lines, which not only meet the current needs of the market, but also lead the future market trends.
Design differentiated products with barriers
Continuous exploration and accurate grasp of market demand are far from enough, and it is the top priority to be able to impress market demand and make the market pay. Therefore, differentiated products with barriers have become a powerful tool for TOPDON to seize the market.
In terms of product differentiation, Topdon has adopted a multi-dimensional strategy. Emphasizing independent research and development, an international R & D team has been established, and the number of R & D personnel accounts for 45% of the company's total500 million for R&D to ensure high quality and innovation of products; Secondly, by strengthening brand building and global digital marketing strategies, we can enhance the market awareness of our products. In addition, through technological innovation, TOPDON has established a DOL remote service system, created a new era of diagnosis, and provided digital intelligent diagnosis and maintenance solutions and services through "end + cloud + big data + AR", realizing remote real-time diagnosis and maintenance functions, no longer affected by space fields and equipment tools, greatly improving the efficiency of diagnosis and maintenance, and providing a more humanized and professional customer experience.
In the interview, Lou Ke pointed out the three core innovation capabilities of TOPDON, namely technological innovation, scene innovation and design innovation, which constitute TOPDON's unique technology research and development system. It is this innovation-driven philosophy that enables Topdon to continue to launch the most popular items in the market, so as to stay ahead of the fierce market competition.
The layout of the whole industry chain focuses on quality
Behind all this, there needs to be a strong layout of the whole industry chain to support.
From the very beginning of its founding, Topdon has advocated the need to adhere to long-termism. Deeply cultivated in the industry for more than ten years, it has formed a whole industrial chain layout integrating source procurement, research and development, production, sales and service. At the source level, a complete first-class chain system has been built, with different types of raw material head suppliers, and in-depth cooperation with them to strictly control quality from the source; At the R&D level, we have set up a quality control laboratory and testing center, and have a set of mature and reliable quality management processes from each raw material of the product to the production and assembly, testing, aging, packaging, and shipping of the whole machine, so as to ensure that the inspection batch pass rate of raw materials is 97%, and the pass rate of finished product delivery batches is 98%, and we are committed to providing customers with high-quality product experience; At the production level, Topdon has created its own factory (Dingjiang Factory) and intelligent production lines, which can improve production efficiency and ensure production quality. At the sales and service level, through the construction of omni-channel sales network and B-end and C-end service network, we can ensure the quality and peace of mind product experience.
Relying on the layout of the whole industry chain, TOPDON has created a strong product force, maintained product innovation, ensured product quality, and ultimately improved the brand's market influence and customer satisfaction.
Steadily promote domestic and foreign development strategies and establish global influence
Topdon's market strategy encompasses a global presence. At present, its products have been sold to 115 countries and regions such as the United States, Europe, the United Arab Emirates, and South Korea. By establishing a strong sales network and an effective marketing strategy, Topdon continues to increase its presence in the global automotive aftermarket. At the same time, with the rapid development of the domestic automobile market, Topdon is also actively laying out the domestic market, and its launch of the automotive intelligent detector "Little Car Detective" is a typical case.
Looking ahead, Lou Ke expressed his confidence in the TOPDON brand, which faces huge market opportunities as the global automotive aftermarket continues to grow and the number of cars increases. Its strategic layout of the whole industry chain not only enables it to maintain competitiveness in the international market, but also lays a solid foundation for its further expansion in the domestic market.
At present, TopDon continues to expand in the global market and strives to maintain and exceed its annual growth rate of 40%. In the context of the global automotive aftermarket is expected to reach 1.2 trillion euros by 2030, TOPDON will undoubtedly play an increasingly important role in the global automotive maintenance industry with its comprehensive industrial chain layout and innovation capabilities.