From July 19th to 21st, 2023, the 14th China Dairy Conference 2023 China Dairy Top 20 (D20) Summit and 2023 China Dairy Exhibition was grandly held, bringing together many well-known business figures in the industry. Among them, Wei Lihua, Chairman and President of Junlebao Group, attended the "Shancheng Lunjian - 2023 China Dairy Industry Development Strategy High-level Forum", solemnly sharing Junlebao's high-quality development experience over the years, which was unanimously recognized.
The mountain castle is on the sword. Drive the high-quality development of the dairy industry with innovation.
With the continuous improvement of people's living standards, the pursuit of higher quality, safer and healthier dairy products is getting higher and higher. At the "2023 China Dairy Industry Development Strategy High-level Forum" hosted by the China Dairy Association, Wei Lihua said: "How to continuously meet the higher needs of consumers and provide consumers with nutrition and health throughout the life cycle has become an important part of the company's development strategy by innovating the industrial chain model, innovative process technology, innovative product formula, innovative packaging form, etc. ”
Over the years, Junlebao has taken "scientific and technological innovation" as the core driving force for development, continuously increased investment in science and technology, launched the "scientific strategy", invested 500 million yuan to build a scientific nutrition research institute, and established Junlebao scientific strategy think tank, infant nutrition research global scientific expert committee and other platforms, cooperated with top institutions and experts at home and abroad, carried out scientific research and development in the whole industry chain, and provided accurate health upgrade solutions for people of all ages with scientific nutrition.
Invest in dairy cow breeding.
To build an internationally competitive breeding company.
The revitalization of the dairy industry takes precedence in the seed industry. At the same time of the conference, Junlebao held the second excellent breeding bull naming ceremony, naming 9 breeding bulls, showing Junlebao's latest achievements in dairy cow breeding. Dr. Liu Guanglei, general manager of Junle Bao Pinyuan Biology, introduced that Junle Bao Pinyuan has made great progress in breeding through the "dual circulation" model, and there are 13 world-class excellent breeding bulls with a TPI of over 3100; 30 excellent breeding bulls with 3000 GTPI<3100; Three breeding bulls have entered the top 100 in the world, and seven breeding bulls have entered the top 200 in the world.
The successful cultivation of domestic improved seed resources has added a strong boost to the independent and controllable seed source and the high-quality and healthy milk source of China's dairy industry. Through the synchronous independent breeding mode at home and abroad, Junlebao has improved the speed of dairy cow improvement and cultivated healthier and better performance dairy cows. At present, the average daily yield of dairy cows in Junlebao's own pastures is more than 37 kg, and the highest yield of 10,000 head pastures has reached 48 kg. At the same time, Junlebao also continues to help social ranches improve varieties, improve quality and efficiency, and achieve remarkable results.
Strengthen scientific research and innovation.
Meet diversified nutritional needs with scientific nutrition.
At the meeting, 3 production plants of Junlebao were rated as AAAAA for the modernization level of dairy production enterprises, and 6 ranches were rated as S level of dairy farms for modern dairy evaluation, which is a recognition of Junlebao's world-class quality for many years. Junlebao has scientifically laid out the whole industrial chain, and has invested more than 8 billion yuan in grass and animal husbandry alone, and the large-scale breeding of all milk sources has reached 100% to ensure the safety and security of dairy products; Increase and upgrade the "six world-class" model, that is, use world-class dairy cow breeding, world-class R&D platform, world-class advanced pasture, world-class leading factory, world-class first-class business and world-class food safety management system to ensure the world-class quality of dairy products.
In recent years, Junlebao has launched a zero-sucrose, burden-free "simple and mellow" yogurt, which has passed the low GI food quality certification to meet consumers' health needs, and has become the largest single product of low-temperature yogurt in five years on the market; Through innovative production technology, a new generation of fresh milk "Yue Xianhuo" was launched, which won the "2019 World Dairy Innovation Award" and became a leading brand of high-end fresh milk. Through innovative product formulas, the company launched the first organic milk powder with moderate hydrolysis in the whole industry chain, and has become the first brand of organic milk powder in three years after its launch.
At this conference, Hou Xinfeng, Vice President of Junlebao Dairy Group and General Manager of Animal Husbandry Division, and Ning Yibing, President of Junlebao Nutrition Research Institute, participated in the professional forum to share Junlebao's experience in animal husbandry management and nutrition research.
To sum up, Junlebao Group will keep up with new market opportunities on the basis of consolidating existing advantages, respond to challenges with a more competitive attitude, and achieve self-advancement. Next, people inside and outside the industry can look forward to the performance of Junlebao Group, which will achieve more brilliant development with the spirit of continuous improvement.