First, the origin of the project
In this busy world, takeout has become a staple of many people's diet**. However, the love for healthy eating and cooking hasn't waned. Our project, the Community Shared Kitchen, aims to provide community residents with a cooking space, equipment and atmosphere where they can enjoy cooking.
The community shared kitchen project is a perfect combination of modern people's pursuit of a healthy lifestyle and the need for community interaction. It provides a well-equipped and comfortable cooking space that not only promotes communication among the community, but also provides a platform for those who love cooking to realize their dreams. This project has high social value and is expected to be commercially successful with proper management and marketing strategies. Not only does it allow people to find joy in their busy lives, but it also improves the environment in the community through a healthy lifestyle.
Project Highlights:1Zero-cost participation: For community residents, there is no need to buy expensive kitchen equipment, just bring your own ingredients and cook in our shared kitchen.
2.Advocates for Healthy Living: By making food with our own hands, our program brings the idea of healthy eating to every user.
3.Community Bonds: Shared kitchens bring community residents closer together and strengthen neighborhood relationships.
4.Flexibility of time: Users can book kitchen space according to their own schedule to meet their different needs.
5.A platform for learning and networking: By organizing cooking classes and food making workshops, our program provides a platform for residents to learn and communicate.
Implementation steps:1Market research: Understand the interests and needs of residents in your target neighborhood to find the most suitable kitchen location.
2.Equipment investment: Purchase the necessary kitchen equipment and ensure that it meets food safety standards.
3.Space layout: Design a safe and convenient kitchen layout that makes users feel comfortable.
4.System development: Develop a ** booking system and payment system to facilitate user booking and settlement.
5.Marketing: Promote our program through community events, social**, and partnerships to reach your first users.
6.Operations management: Establish a management mechanism to ensure the cleanliness of the kitchen and the maintenance of equipment, and provide a quality user experience.
2. Project background
In today's rapid development of the Internet mobile terminal, the concept of sharing has been developed with the help of third-party platforms, and its essence is a new economic model that integrates and allocates the right to use idle resources in society, improves resource utilization, and creates new value. The premise of the development of the shared kitchen is the advanced Internet technology, which adopts the new model of "Internet + kitchen" to integrate resources.
The shared kitchen has improved the opening rate of takeaway catering, lowered the threshold for light catering entrepreneurs, and met the needs of diners who want to taste food from all over the world through the integration of resources. The shared kitchen model gives people more choices, and the shared kitchen has injected new vitality into the development of the catering industry by complementing the traditional catering industry.
Lexiang Kitchen is a catering takeaway platform based on Internet technology and with physical kitchens as the carrier. It provides business premises, kitchen infrastructure, water, electricity and gas resources, catering equipment, etc. for settled merchants. In terms of business services, it provides merchants with food procurement channels, brand building and data analysis, consumer complaint handling, operation service guidance, etc.
With the principles of standardization, security, compliance, integration and efficiency, Lexiang Kitchen implements operation management, provides standardized infrastructure and supporting services for settled merchants, and provides safe and secure catering and safe and stable operating environment and network operation environment. The compliance of the platform is mainly reflected in the compliance with the relevant regulations of the state and the industry in food safety, fire safety, consumer rights protection and other relevant regulations. The platform organically organizes the site, equipment and facilities, personnel services and merchants to form an effective integrated management. The platform provides licenses and qualifications, which improves the efficiency of merchants' store opening, management and operation.
In terms of food processing operations, Lexiang Kitchen has made a strict distinction between hot food, cold food, raw food, pastries and beverage production areas according to relevant regulations such as food methods, production processes and varieties division. At the same time, businesses are required to divide food and non-food storage areas, and separate food processing areas and food delivery personnel waiting areas, in order to avoid food contamination.
In terms of service facilities, the operation facilities required for the production of meals, such as electricity, drainage, sewage, ventilation and smoke exhaust facilities, lighting facilities, disinfection facilities, dust-proof, rat-proof, and pest-proof facilities, are complete and meet the requirements of safety and health standards.
Refrigeration and refrigeration facilities, heating and insulation facilities, as well as equipment, tools, containers, and packaging materials that come into contact with food meet the requirements of food safety standards. The configuration of fire-fighting facilities, equipment and fire safety signs, as well as the storage facilities, meet the fire safety requirements, the fire-fighting equipment is kept intact and effective, and the platform has installed monitoring facilities in the food production area.
Happy Kitchen designs and produces work clothes for the employees of the settled merchants, and meets the requirements of the meal preparation process and the environment of the venue. The Happy Kitchen team is composed of professional management, operation, investment promotion, and accounting personnel, and the training personnel, operation personnel, and food supervision and management personnel who contact the settled merchants have corresponding qualifications.
In terms of health and safety control, the platform strictly implements food hygiene and safety standards and strictly manages the business scope of merchants; Strictly control the health of the kitchen staff of the tenants; Conduct detailed verification of the food procurement information of the settled merchants. At the same time, it provides pre-event, online and offline in-service training for settled merchants to ensure the continuity and effectiveness of training, and lay the foundation for controlling the quality of meals and services provided by merchants.
In terms of supervision and assessment, Lexiang Kitchen has established a food safety inspection laboratory and a sample retention system for daily raw materials and meals, and conducts quality monitoring and analysis on the quality of raw materials, semi-finished products, finished products and environmental sanitation of settled merchants. At the same time, a regular inspection and irregular spot check system have been established for the settled merchants, and the food hygiene, personal hygiene, cleaning and hygiene of the settled merchants are supervised and inspected, and the merchants are ordered to rectify the unqualified matters within a time limit.
In order to further restrain the daily violations of merchants, Happy Kitchen has formulated a clear management system. Depending on the severity of the violation, the settled merchants will be given penalties such as warnings, downgrades, disqualifications, and blacklisting. The standardized operation of Happy Kitchen and the continuous improvement of all aspects of the system have laid a solid foundation for the healthy and long-term development of merchants and shared kitchens.
Third, the business content
1. Introduction to shared kitchens.
Sharing special catering to the Internet + diet to create a new shared kitchen model, to achieve restaurant sharing, consumption profit sharing, through the consumption of shareholders to upgrade shareholders, so that catering from now on farewell to the three high problems, sharing special catering is a platform for the people to provide sharing economy employment, whether you are a consumer, entrepreneur, worker or full-time mother, as long as you have a mobile phone dare to share, the profits of the platform will be shared with you, everyone is equal as long as you are willing to work hard, the whole people advocate the sharing economy, It is imperative to create a shared characteristic catering model and platform development.
2. Share kitchen profits.
All catering operators know that the profit of catering is generally about 30-50%, the profit is the first in consumption, the old customers recommend new customers through the shared kitchen model, the new customers share the new customers into old customers, and the old customers then share the new customers, the customers are endless, 3%-30% of the profits are shared with the sharers, everyone is a consumer and a profit sharer, forming a continuous and strong circular consumption law.
3. Share the prospect of special catering.
During the period from 2015 to 2020, the revenue of China's catering market exceeded one trillion yuan per year, and the income of the catering industry is expected to exceed 5 trillion yuan per year in the next five years. China is a multi-ethnic country, China's food culture has a long history, thousands of years has formed eight major cuisines of Chinese cuisine, namely Sichuan, Shandong, Guangdong, Fujian, Suzhou, Zhejiang, Hunan, Anhui (and other small cuisines), so Chinese food chains have different regional eating habits, a single dish is complex and difficult to replicate, and many other limitations, and our Lao Liu Da Fish Fang belongs to the personality of the special catering, the big iron pot fish stew is simple to operate, no chef, a dish for more than ten years, our core is unique fish and secret soup, It is easy to copy the store, and the sharing model developed by ourselves is gradually maturing, and the model can be replicated without restrictions, empowering all our strategic alliance stores, and we can become a unicorn enterprise of China's restaurant chain. China has 9.6 million square kilometers of land, 1.5 billion people, 380 prefecture-level cities, more than 1,000 administrative districts, more than 2,800 counties, a place can do more than 4,000 chain stores, a place two are conservative numbers, even if two is 8,000, we specialize in the specialty catering alliance, easy to copy.
4. Valuation of shared specialty catering.
The valuation is 10 million yuan (may be higher), and the start-up capital is 1 million yuan, accounting for 10% of the total valuation, and the capital is used to launch and operate an image store in the early stage of the project, and the follow-up funds are mainly based on the introduction of strategic cooperative investors.
The first batch of 10,000 yuan for the share of consumer shareholders can subscribe according to their own situation, the share value shall not exceed 3% of the total valuation, consumer equity can be directly purchased through the sharing of special catering platform, and the same amount of substitute meal expenses can be used nationwide, and the shared consumer shares enjoy 1% of the turnover to share the right to dividends, and the dividends of shareholders will be automatically settled once a month.
After the initiation is completed, the second step is to establish a strategic partner company (specific name to be determined), and the members determine that the first batch of all subscribers have priority to enjoy the investment qualification (the strategic partner is limited to 18 people), the amount of investment, and the corresponding proportion of shares in the company, and the partnership company is the shareholding model.
Participation method: The fundraiser fully understands the risks and returns of the project, reviews the proportion of shares held by the fundraiser after approval, and determines the proportion of shares held by the fundraiser after the subscription is completed after the subscription is completed.
This report is part of the excerpt, if you need to customize the preparation of the feasibility study report for project establishment, land grant, filing, application for funds, bank loans, special bonds and other purposes, please consult [Lelang Planning and Research Institute].
Feasibility study report