What are the imported pet food brands that are widely praised in cat food reviews? Blue Buffalo is sure to be on the list. As the largest natural and healthy cat food brand in North America, Lanzhi (formerly known as "Blue Food") has always been at the forefront of caring for the healthy growth of pets, helping pets grow healthily with high-quality cat food, and also making the brand at the forefront of major cat food evaluation lists. In order to benefit more Chinese consumers, Lanzhi took advantage of the "east wind" of the 6th International Import Expo in 2023 to officially announce that it will enter the Chinese market through all channels and join hands with its high-end natural food to escort the healthy growth of pets.
On November 7, 2023, the International Pet Health and Nutrition Summit Forum was successfully opened, which is a major conference jointly organized by Lanzhi and the National Animal Health and Food Safety Innovation Alliance, bringing together many authoritative nutrition experts and institutions at home and abroad to jointly share the cutting-edge innovative ideas and achievements of the pet market at home and abroad.
Make up for the vacancy of high-quality pet food and promote the faster development of the pet food market.
Founded in 1994, Blue Buffalo is committed to providing high-quality, nutritionally balanced pet food with the concept of "love is full protection", which is deeply loved by the American market and has sales of more than 10 billion. Lanzhi and China were associated with the 2021 CIIE, and after their debut, they sold in China through cross-border e-commerce for two years. During the past two years, Lanzhi has won the love of many consumers, and also let General Mills see a broader development potential.
China's pet market has shown a steady and rapid growth trend in recent years. According to iResearch's report, the overall scale is expected to exceed 800 billion yuan by 2025. Among them, the pet cat food market is gradually emerging, showing a strong growth momentum. At the same time, consumers are paying more attention to pet health and nutrition, and they are more cautious about pet food purchases.
Experts at the forum said that with the acceleration of urbanization, the demand for pet companionship among modern people is increasing, making the number of pets continue to grow. This has also led to an emphasis on the quality of pet feeding, which has given rise to the demand for pet food. Secondly, pet owners pay more attention to pet health and nutrition, and people begin to realize that pets' eating habits are closely related to the health of pets, so they are particularly cautious about the purchase of pet food, and consumers tend to choose high-quality, nutritious pet food to ensure that pets get multiple balanced nutrition and maintain a healthy and good posture and vitality.
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With science and love, we will make every effort to protect the healthy growth of pets.
We understand that a pet's diet is closely related to their health and well-being. Lanzhi brand has a technological breakthrough in the industry - LSB (Life Source Bits), which is the life force shield. LSB Serum is rich in vitamin E, which supports the pet's immune system, which can make our pets feel full of vitality and help our pets stay with us for longer. Peter Everett, Vice President of Marketing for General Mills International, commented on the brand's technological benefits: "Blue Wisdom combines advanced nutritional science with innovative food processing technologies to provide a safe and innovative way to provide multi-layered and balanced nutrition for pets. LSB Life Shield technology not only pays attention to the nutritional value of pet food, but also pays attention to the taste experience of the pet itself, and is committed to making every feeding a process of enjoyment and satisfaction for pets. ”
The first batch of products unveiled by Pet Food Lanzhi includes six categories, covering 11 products, all of which contain natural ingredients, using protein-rich real meat, no poultry by-products added to meat meal, no corn, wheat or soybeans, no artificial preservatives, colors or monosodium glutamate, aiming to provide more accurate nutritional guidance and multiple nutritional ratios for each pet to maintain the health needs of pets.
Lanzhi Cat Food, which has been listed in many cat food evaluations, has entered the Chinese market at the 2023 CIIE, not only bringing high-quality and high-quality natural and healthy pet food to Chinese consumers, but also bringing more healthy and scientific pet feeding concepts and methods to Chinese consumers, and caring for the growth of pets. It is believed that in the future, Lanzhi will also lead the steady development of China's pet food market by virtue of its rich product lines and formula advantages.