In fiscal year 2023, under the leadership and assistance of the E-commerce Management Department, the e-commerce workstation of Besunyen E-commerce Division has made great breakthroughs in platform negotiation, channel expansion, and business resources. In terms of platform business, through effective visits and communication with the platform juniors, we have strengthened platform-side collaboration, sorted out various platform resources, and won the resource support of various e-commerce platforms in terms of venue resources, promotion subsidies, and rebates in various platform promotions and daily activities. At the same time, in the annual contract negotiation with platform customers such as JD.com, Besunyen e-commerce has also won better cooperation conditions and policy support.
Of course, in addition to product strategy, profit margins and packaging are equally important. Besunyen pays attention to being close to the people, but not cheap; Profit margins should be sufficient to support operations and development; The packaging needs to be both functional and aesthetically pleasing, because first impressions are always important. Besunyen's e-commerce traffic acquisition methods are even more diverse: **notes, **notes, real people appearing on camera to share their feelings, etc., only you can't think of it, you can't do it without it. One of the most eye-catching is the process of brewing tea, which has a sense of ritual and beauty. Of course, in terms of traffic conversion, Besunyen also has a clever trick to promote purchase behavior through trailer notes and live streaming, and improve account weight and delivery efficiency through high-quality content. Concise, clear, data-driven, and practical guidance, these are the core elements of the story behind Besunyen's creation of popular health tea.
In today's increasingly health-conscious society, health tea has become a choice for many people to pursue a healthy life. As a health tea manufacturer, how to find and attract more customers? First and foremost, building a professional and appealing brand identity is key. Through the design of unique corporate logos and logos, establish a good corporate image in the market. Make sure your product's packaging design is simple and distinctive, and it stands out from the competition. In addition, use brand advertising to promote your own products, and spread the unique selling points of your products through various channels to attract customers to learn more.
Secondly, unlike the selling point of traditional tea, health tea pursues specific effects. Therefore, it is crucial to build health-related expertise and research capabilities. In order for customers to trust your product, you need to provide solid scientific evidence and verify your product's efficacy with certification from the relevant health authorities. In your marketing campaigns, use platforms such as professional** or health fairs to present your research results, as well as examples of collaborations with health experts or celebrities, to increase the credibility of your products. In addition, establishing good communication and interaction with customers is also key to attracting customers. Through social networking platforms, such as Weibo, WeChat, etc., establish contact with customers, answer customer inquiries in a timely manner, and give professional advice. And interact with customers to understand their needs and opinions about your products in order to continuously improve product quality and service. In addition, you can organize offline exchange meetings or hold tea culture experience activities to communicate face-to-face with customers and increase customers' sense of identity with the product.
Finally, finding a partner is also an important way to attract customers. You can cooperate with pharmacies, health stores, etc., especially pay attention to creating an online presence, and display products in e-commerce stores so that more people can discover and buy. In addition, cooperate with professional institutions or well-known brands in the field of health to increase the visibility and credibility of the product. Through cooperation, partners can borrow their channels and resources to better promote their products.
To sum up, like Besunyen, a health tea manufacturer, finding and attracting more customers is a problem that cannot be ignored. By establishing a professional brand image, providing solid scientific evidence, establishing good communication and interaction with customers, and finding partners, it helps to succeed in the health tea market. Remember, staying innovative and continuously improving is key to attracting customers and staying competitive.
Picture: Besunyen brand Changjing tea.