Personally, I believe that during the Spring Festival, banks need to pay attention to public opinion issues such as branch issues, salary issues, personnel changes, improper words and deeds of employees or their families, and wire fraud.
Point issues are the most common problem. It is recommended to pay attention to the arrangement of service duty at the outlets to ensure that the service is in place and not affect the service level because of the rhythm of service and the rhythm of holidays during the festival; Ensure the normal use of infrastructure such as ATMs in branches, for example, ATMs ensure that they are technically operational, ATMs have money to withdraw, and deposit machines have space to deposit; For example, the safety of the service facilities of self-service outlets, including the security inside and outside the space, and even the safety of automatic doors must be checked.
The issue of salary is also a hot topic that should be paid attention to. The first is the issue of employee salary equity, for example, the year-end bonus is issued, and the salary assessment is coming, we must ensure that internal employees are not overly dissatisfied, and properly handle relevant problems to avoid internal complaints and Internet complaints; The second is to pay attention to the issue of internal employees or family members' wages, whether it is crying poor or showing off wealth, it is a hot issue that is very easy to trigger public opinion.
The issue of personnel turnover is also a hot topic. Before and after the Spring Festival, whether it is the change of senior management or the change of employees, it may trigger different public opinion hotspots. For example, the change of senior management, even if it is a normal change, will cause the most attention, beware of the relevant negative being excavated; In terms of the change of ordinary employees, it is necessary to pay attention to whether there is unfair management, whether it will trigger internal reports, and whether it will cause negative on the Internet.
Inappropriate words and actions by employees or family members. In addition to the business hall, during the Spring Festival, whether it is the bank or the family members' mahjong and gambling behaviors, it may attract attention and become a hot spot of public opinion, therefore, the bank needs to remind employees to be cautious in their words and deeds, so as not to cause improper public opinion.
The problem of wire fraud is a common problem during the Spring Festival, and banks also need to pay attention to it. During the Spring Festival holiday, fraudsters are frequently active, which requires more attention from banks and strengthened consumer education to reduce unnecessary troubles for customers and help reduce similar negative public opinion.
In general, considering the particularity of the Spring Festival period, banks need to take into account the current situation and the bank's own situation, do a good job in preventing public opinion in advance, and formulate effective response plans in advance to ensure a safe Spring Festival holiday.