The postgraduate examination direction of industrial design mainly includes but is not limited to the following aspects:
1.*Product Design & Innovation**:
Research how to use modern design concepts and methods to carry out product function innovation, form innovation, material application, user experience design, etc., to enhance the market competitiveness of products.
2.*Interaction Design & Ergonomics**:
Focus on the user experience design and interface interaction design of digital products and intelligent hardware, and study the interaction between people and products and the application of ergonomics in design.
3.*Service Design & System Innovation**:
Focus on the design and optimization of the entire service system, including product service system, social public service, business service process, etc., and pay attention to the integrity of user experience and service process.
4.*Sustainable Design & Green Manufacturing**:
* How to integrate the concept of environmental protection into product design, study the selection of green materials, energy-saving design strategies, product life cycle management under the circular economy model, etc.
5.*Brand Strategy & Design Management**:
Through the study of brand visual identity system, brand image building, product line planning, design strategy formulation, etc., cultivate professionals with brand strategic thinking and design management ability.
6.*Design Theory & History**:
In-depth design philosophy, design aesthetics, design history and other basic theories, combined with design criticism and analysis methods, to provide theoretical guidance for design practice.
7.*Smart Products & Smart Manufacturing**:
In view of the trend of intelligent, networked and personalized products, the principles and technical realization of intelligent product design are studied, and the new mode of product design under the intelligent manufacturing system is studied.
8.*Cultural innovation and regional characteristics of product design**:
Integrate regional cultural resources, study how to carry out product design with local characteristics, and promote the inheritance and development of regional culture.
Different universities may set different subdivisions according to their own disciplinary advantages and development needs, and when choosing a postgraduate entrance examination direction, candidates should consider their own interests and specialties, career development planning and the specific situation of the target university.