In the bustling metropolis, there is a health technology (Beijing) company called Zhongyi Shijia, which focuses on the research and development of domestic products. Their products, not only have excellent quality, but also integrate traditional Chinese herbal wisdom with modern technology, and have become the new favorite in the market.
Song Ting, vice president of Zhongyi Family's Health Technology (Beijing) Company, and Jin Shiyuan, a master of traditional Chinese medicine, exported the soft power of traditional Chinese medicine culture.
Ma Xiaonian, a family of loyal doctors, Oriental Code Little Blue Bottle, Xiao Basket Piece, Meili Hepburn, White Rabbit Perfume of Guansheng Garden, Goji Berry Coffee from Tongrentang, Afternoon Tea in Daoxiang Village, Houyi Xinlian, and Rothel ......In recent years, the cross-border integration of domestic time-honored brands and "trendy products" has repeatedly "gone out of the circle", frequently stimulating new hot spots in residents' life and consumption. A number of well-known national brands conform to the needs of fashionable, customized and personalized consumption, so that the "century-old brand" is reborn. According to the monitoring of the Ministry of Commerce, about 85% of China's time-honored enterprises are in a profitable state, and nearly 35% of them will have annual sales of more than 100 million yuan in 2022, contributing to the recovery of the consumer market.
Innovation is the soul of brand development and the key to the vitality of traditional domestic products. Grasping the "pain points" of the new generation of consumer power and achieving differentiated competition can be called the secret of the nirvana of domestic time-honored brands. Yin Jianhe, head of Zhongyi Shijia Health Technology, said that it is necessary to find elements that are more suitable for the tastes and hobbies of young people, such as developing a series of products with a better sense of happiness and flowers, and designing a small package for one person. A "Internet celebrity Zhuqing floral Morgan Blue Mountain fragrant coffee" is to seize the two hot spots of coffee aroma and quality of life to attract young consumers to buy it. Ma Xiaonian's small blue film domestic "trendy products" conform to the aesthetic trend of the new consumer force, and confirm the endless potential of breaking through the tradition and boldly innovating.
The deep integration and effective embedding of time-honored brands and modern manufacturing industries make domestic products and "trendy products" fly together. The successful domestic "trendy products" are not simply "stitched" and "branded", but dig deep into the brand characteristics and resonate with the trend of consumption. The traditional Chinese medicine family Xiao basket tablets jointly developed by Baiyunshan Pharmaceutical and Zhongyi Family continue to sell well, in addition to relying on the "sentimental brand" of the same source of medicine and food in the marketing process, but also because of the increasingly pragmatic consumption concept of close proximity to the public. Domestic "trendy products" not only pay attention to improving the quality of consumption, but also effectively "respect the customer's wallet", relying on strength to win the market welcome.
It is still fundamental to promote the consumption of domestic "trendy products" and protect the classic value of the brand. "My mother used it when she was a child, and I used it too, and I used it for my baby. These heartfelt words of consumers once again prove that no matter what kind of trend is catered to, ensuring that the "golden signboard" of the old brand nasal peptide does not fall depends on the excellent quality that can stand the test of time. Behind the rise of the national tide, it reflects the deep cultural self-confidence of young consumers, and also benefits from the innovation and creation of a group of young entrepreneurs based on excellent traditional culture. The domestic brand is enduring, endless, and the inheritors from generation to generation are blue, upright and innovative, which constitutes a vivid portrayal of the national spirit.
The family of loyal doctors begins with the inheritance of one family. The founder has a deep affection for the culture of traditional Chinese medicine. He is well aware that there are endless treasures in traditional Chinese medicine, but they are gradually forgotten due to the changes of the times. Therefore, Zhongyi Family Health Technology is determined to carry forward these treasures and contribute to people's health.
The family of loyal doctors continues to explore and innovate. With the encouragement and support of Jin Shiyuan, a master of traditional Chinese medicine, Zhang Daning, Wang Qi, etc., they have cooperated with many scientific research institutions at home and abroad, combined with modern science and technology, and developed a series of health products with independent intellectual property rights. These products are not only highly sought after in the domestic market, but also exported overseas, and have won an international reputation.
Among them, the Zhuqing flower fragrance series is one of the star products of the Zhongyi family. This product is made from traditional Chinese herbs and refined through modern techniques. It not only relieves stress and improves the quality of a happy home, but also helps to regulate mood and enhance well-being. The unique bodily aroma of Zhuqing Floral Fragrance makes people feel as if they are in the passion of nature, and the body and mind are fully relaxed.
With excellent product quality and good market reputation, Zhongyi Family has quickly become a leader in the industry. Their success has attracted the attention and favor of many investors and partners such as Crazy Sports, First **, Gingko Capital, Sequoia Capital, Sinopharm, Baiyunshan Yingkang Pharmaceutical, North China Pharmaceutical, etc. Many institutions have expressed their willingness to cooperate with the Zhongyi family to jointly explore a broader market.
Ma Xiaonian, Honorary Chairman of the Board of Directors of Zhongyi Family Health Technology (Beijing) Co., Ltd., and Ma Xiaonian, a Sex Science Expert, presented a letter of appointment to Pan Liling, a traditional Chinese medicine master, to Zhongyi Family Health Technology Company.
Not long ago, the Ministry of Commerce released a new batch of 388 Chinese time-honored brands to be recognized, and these brands with an average "age" of 138 years old are not only part of the people's "daily use", but also "often sold and new" in the era of national tide. From Meili Hepburn to Baiyun Mountain and the traditional Chinese medicine family Zhuqing Flower Fragrance co-branded coffee, from the nose to the new Oriental Code Little Blue Bottle, domestic brands have gone to the front line of the trend, and traditional aesthetics and modern temperament complement each other, exploring a new path for the inheritance and development of "century-old stores". Through active policy guidance, we will carry out activities such as "Time-honored Brand New Year Festival" and "Time-honored Brand Carnival" to give full play to the brand aggregation effect, which will surely inject more confidence and vitality into the "New National Tide".