On January 25th, the "2024 Nantong Home Improvement Appliance New Season" Huimin activity was launched, and Guo Meide, President of Aowei Cloud Network (**c), was invited to participate in the meeting and share the keynote speech of "Embracing the New Cycle - Looking at the Long-termism of the Home Appliance Industry", and interpreted the future development trend of the home appliance market in detail, He pointed out that the ten key words for the development of the home appliance industry in 2024 are from environmental changes, cycle switching, demand rationality, product layout, K-type differentiation, channel changes, competition upgrading, marketing precision, business strategy, Future Power for multi-dimensional analysis.
On January 24th, the "Shanghai Suning Tesco 2024 Strategy Release and Spring Home Improvement Festival Launching Ceremony" was grandly held, and Wen Jianping, chairman of Aowei Cloud Network (**c), was invited to attend the meeting and witnessed with more than 100 partners of Shanghai Jiaodian Household Appliance Business Industry Association, Shanghai Interior Decoration Industry Association and enterprises. At the meeting, Wen Jianping shared the keynote speech of "Ecological Synergy, Resilience Sees the Strong", he pointed out that user demand continues to be rational, the home appliance market has entered the era of slow money, and the strong are seen in resilience, and the future development of enterprises will eventually move towards the global layout and the competition of domestic + overseas dual market control.
On January 24th, the 2024 Chongbai Electric Appliance Strategy Conference was held, and Fan Yajuan, general manager of the channel department of Aowei Cloud Network (**c), was invited to attend the meeting and witnessed the new process of innovation, reform and development of Chongbai Electric Appliances with nearly 400 people from senior executives, partners, and representatives of Chongqing Household Appliance Industry Association from well-known home appliance manufacturers across the country, and jointly built a beautiful vision of Chongqing's home appliance market.
On January 24th, the new retail private board of directors of household appliances and the Sichuan summit of Tmall home appliances and home furnishings were held in Chengdu, Sichuan, and Ge Qing, research manager of the major appliances division of Aowei Cloud Network (**c), was invited to participate, and delivered a keynote speech on "Through the cycle, the strong in resilience", she pointed out that in the era of stock competition with intensive cultivation and slow rise as the main line, enterprises should empathize with users, capture and tap the psychological needs behind rational needs, grasp the new ecology of home appliances and home furnishings, and break the new retail in the whole area.
On January 19th, the 2024 Strategic Deployment Conference and Outstanding Dealer Commendation Ceremony of Shuai Feng Electric was held, and Guo Meide, President of Aowei Cloud Network (**c), was invited to participate in the meeting and share the theme of "One Yuan Repeat, Grasp the "Time", Gather the Momentum, and Reshape the "People" - 2023 Integrated Stove Industry Annual Review and 2024 Outlook", he pointed out: China's external market environment is gradually returning to the right track, consumption repair, Enterprises need to anchor the direction in the change and unchanged macro environment, seek advantageous growth in the new development of the integrated stove industry, and start from consumers to strengthen product experience value, brand value, emotional value, and added value.
On January 11, "Super Performance. Building a Dream for the Future" Banchuan Electric's 2024 multi-scene new product launch conference was held in Hangzhou, Zhejiang. Zhao Zhiwei, general manager of the kitchen and bathroom division of Aowei Cloud Network (**c), was invited to participate. At this meeting, Banchuan Electric Appliances and Aowei Cloud Network jointly released the "2024 China Super Performance Integrated Cooker Industry Development" and "2024 China Near-row Integrated Cooking Center Development" Zhao Zhiwei participated in the release and explained the two books. At the same time, Zhao Zhiwei also analyzed and explained the stock market of range hoods at this stage, the stock market stage, the replacement has become the main demand, and it is necessary to seize the stock of the new and seek common development.
On January 9th, the annual review meeting of Tongli Household Appliances was held, and Wen Jianping, chairman of Aowei Cloud Network (**c), was invited to participate in the meeting and share the "Tongli Household Appliances 2023 Review and 2024 Market Analysis", he pointed out that in 2023, the growth rate of retail sales of Tongli's key categories will exceed that of the industry, and embrace market changes under the new market cycle, and suggest channels to continuously activate users in 2024 and build a full-process user operation and management centered on users; Dig out the psychological needs behind the rational needs of users, "fishing where there are fish"; Fill the texture and emotion of the service, let the front drive become the back drive, and bring traffic with service; Improve the ability to empathize with users, strengthen scenarios and experiences, and break through the deviations between user understanding and scene construction; Proactively obtain traffic and break through the bottleneck of traffic bottoming.
On January 6, the 18th Shanghai Home Appliance Carnival and Shanghai Home Appliance High-quality Development Summit with the theme of "New Cycle, New Model, New Leap" was grandly kicked off at Shanghai Marriott Hongqiao Hotel. He pointed out that household appliances are a rigid demand industry, and it is an industry that can be done for a long time and is worth doing for a long time. It is very hard to make household appliances, it is difficult to make quick money, household appliances people must uphold the long-term mentality, be down-to-earth, to earn hard money, innovative money, in order to have the opportunity to cross the cycle, from the blue ocean to the red sea to the dead sea, into the future sea of stars.
On January 6, the 2023 annual gathering of creating a win-win situation was held in Shenzhen, and Zhao Meimei, assistant to the president of Aowei Cloud Network (**c), attended the meeting and released a keynote speech on "Top Ten Keywords in China's Home Appliance Market in 2024". She pointed out that in 2023, the retail sales of home appliances in China will increase by 3% year-on-year6 percentage points, China's home appliance market has entered the cycle of "intensive cultivation and slow growth" from the cycle of "rapid growth".
On January 6, the 2024 Marketing Kick-off Conference of AUCMA China Household Appliances with the theme of "Product Leading, Retail Win-Win" was successfully held in Qingdao. Zhao Zhiwei, general manager of the kitchen and bathroom division of Aowei Cloud Network (**c), attended the meeting and analyzed the development trend of the kitchen and bathroom market in 2023, he pointed out the development trend of the kitchen and bathroom market in 2024 from five aspects: products, high-end, channels, services and scenarios, and pointed out the business direction of the kitchen and bathroom market in 2024 for the participating customers.
On January 6, the 2023 annual meeting of the Water Purification Industry Branch of the National Health Industry Enterprise Management Association was held in Hangzhou. She pointed out that at present, the water purification market continues to recover, product iteration accelerates, and the trend of recovery, differentiation, high-end, upgrading, net heat, mineralization, sinking, and whole house is obvious, helping the market to upgrade steadily.
On January 5, the 2023 Air Purifier Industry Alliance Annual Meeting and the 8th Air Purifier Industry Technology Seminar were held in Guangzhou. It is recommended that enterprises seize the opportunity of subdividing the track and settle down to make products.
Celebrate the New Year in peace and auspiciousness