Next week is the Chinese New Year, and major brands have launched limited-edition products for the New Year, so that everyone can celebrate the New Year in full swing.
Among the many brands, attentive Chinese netizens found that Aritzia's new products for the Year of the Dragon seem to exist"Cultural appropriation"!
Source: Little Red Book.
It all started with this New Year's limit, which is described in detail on Aritzia's official website.
The official website reads:"To celebrate the Year of the Dragon, we've teamed up with Korean-American illustrator Min Heo to launch a limited-edition collection with the theme of memory and nostalgia. ”
Source: aritzia
According to the introduction, Min Heo is oneKorean-AmericanIllustrator based in the Bay Area, California. Her work is humorous, colorful, and full of fashion.
These cute characters are often used for illustrations, comics, and animated gifs.
Source: aritzia
"In this exclusive collection, Min Heo draws inspiration from her memories of the Lunar New Year. Her nostalgic illustrations are childlike, such as dancing dumplings and clusters of smiling oranges. ”
"Like many Korean families, my family loves to eat every Lunar New Year," Min Heo saidRice cake soupIt's become a tradition that I look forward to every year. ”
Source: aritzia
Seeing that many Chinese netizens have found the problem, according to the illustrator's description, their New Year's custom is to eatRice cake soup, but she used it a lot in the clothes she designed"Dumplings".as the body of the pattern.
As we all know, dumplings are a traditional food of the Chinese, loved by northerners, and people often say "New Year dumplings".In some parts of China, dumplings have long become an indispensable part of the Chinese New Year's Eve meal.
According to the encyclopedia, from the perspective of cultural relics, dumplings originated in ChinaMore than 2,600 years old
Netizens pointed out:"How could she be embarrassed to say that it was inspired by her childhood memories? How could she have a vibes for dumplings and lanterns? ”
Many more netizens pointed out that this may lead to misunderstandings among people who do not understand Chinese culture, so that elements such as dumplings, lanterns, and red envelopes are all Korean.
Source: aritzia
But some Chinese netizens retorted: "People celebrate the Korean New Year, although it is passed from China, it has completed the localization evolution." ”
In this regard, a netizen retorted:"The elements of the traditional Korean New Year are white, such as white envelopes and white couplets. This time, the design uses red as a whole, which is also in line with the Korean New Year tradition. ”
In addition, there are also elements such as "red envelopes", "oranges", "persimmons", and "lanterns" in the poster.
Some netizens said:"The meaning of persimmon and orange is that everything is good and auspicious, which is a beautiful meaning unique to Chinese. These contents are not mentioned in the introduction of the official website in the slightest. ”
Source: aritzia
In the poster of this event, there are also several elderly Asian models, and more than one of them is mentioned"Red Envelope".
According to the introduction, one of the couples was named Hoa L M and Trung L M,The official website marks them with horses and cats.
Yes, you read that right, there is a "cat" in the genus.
Source: aritzia
According to the data, experts in the study of Vietnamese traditional culture once pointed out: "Rice plays an important role in Vietnamese agriculture, but rats are plagued by rats in the fields, and cats are small rat catchers and are regarded as mascots by Vietnamese people." ”
Therefore, Vietnam replaced the rabbits in the 12 genera with cats.
"Every year, we give red envelopes to our grandchildren," Hoa said. Each red envelope will bring a wish to the person receiving it, such as love and peace, or to make more money next year. ”
Source: aritzia
Netizens pointed out that there are also some elements in this ** film, such as"Ping An buckle", "Fortune tree"., which is also part of traditional Chinese culture.
In fact, after reading so many comments, you can find that what everyone cares about is not that these elements are used, on the contrary, everyone is very encouraged to show more interesting detailsIt is important to mention in the explanation of the design that these things come from traditional Chinese culture.
What do you think?