The 2024 Spring Festival is coming. What are the new changes, new atmosphere, and new trends this Spring Festival? The reporter sorted out some key hot words.
【Tourism】The Spring Festival drives global tourism consumption
According to the data of the Qunar platform, from the perspective of destinations departing during the Spring Festival, the number of domestic air tickets for Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Harbin, Kunming, Haikou, Xi'an, and Chongqing is relatively high. Bookings for travel on February 11 (the second day of the Lunar New Year) are relatively high, close to the pre-holiday peak.
In order to welcome visitors from all over the world, scenic spots across the country have successively sent out "gift packages". Gansu Mingsha Mountain Crescent Spring, Yumen Pass Ruins, and Dunhuang Yadan Global Geopark are open to tourists free of charge; A number of scenic spots in Guangxi announced the implementation of ticket discounts for tourists from the three northeastern provinces; Sichuan Aba Prefecture, Ganzi Prefecture, Liangshan Prefecture and Panzhihua City's state-owned 4A-level and above tourist attractions implement "buy one get one free ticket".
On February 1, tourists visited the sightseeing trail outside the Phoenix Range Rover Station of the Phoenix Maglev Sightseeing Express in Hunan Province. Photo by Xinhua News Agency reporter Chen Zhenhai.
On the eve of the Chinese New Year in 2024, the Lunar New Year is designated as a United Nations holiday. The Lunar New Year has been given a more cosmopolitan character, which has also driven global tourism consumption into the peak season.
Data shows that in 2023, China will have 42.4 billion people entered and exited, an increase of 266 year-on-year5%。From February 9, China and Singapore will be exempted from visas. With the increase in visa-free countries and the resumption of international flights, Chinese tourists are enthusiastic about outbound travel. On the Qunar platform, Thailand, Japan, Hong Kong, Malaysia, Singapore, South Korea, Macau, Australia, Indonesia, and the United Arab Emirates are popular destinations.
My surname is Rui, and I welcome Harbin to meet me. The head of the Swiss National Tourism Bureau shouted Harbin in Chinese. In this Spring Festival, the four Nordic countries seem to form an emotional resonance with the three northeastern provinces. On the Qunar platform, compared with the "National Day" holiday, Norway, Finland, Denmark, and Iceland have all risen by more than 10 places in the rankings of air ticket bookings. In addition, Qatar Tourism invited Chinese tourists to see pandas, and Kuala Lumpur's "Chinatown" arranged lion and dragon dances in anticipation of the Spring Festival with Chinese tourists.
【Travel】Self-driving of new energy vehicles has become a fashion
In this year's Spring Festival, passenger traffic has increased significantly year-on-year. According to data from the Ministry of Transport, in the first week of the Spring Festival, the cross-regional flow of people exceeded 1.3 billion.
Train tickets are so sought-after that many people choose to drive back to their hometowns.
Baotou is about 800 kilometers away from Tianjin, and in the past 10 years, Yang Shunli has driven a fuel truck from Baotou back to Tianjin for the New Year. Not long ago, Yang Shunli learned that most of the larger high-speed service areas along the line can be charged, and his hometown of Tianjin Ninghe District has achieved full coverage of public charging stations in towns and villages. This gave him the idea of driving a new energy vehicle home for the New Year.
A few days ago, the reporter visited the rural areas around Tianjin and found that rural charging infrastructure is becoming more and more common. Taking Ninghe District as an example, State Grid Tianjin Ninghe Company has built a total of 136 public charging stations, forming a charging service network covering cities, roads, villages and towns.
Zhang Xing, spokesman of the National Energy Administration, said at a press conference a few days ago that by the end of 2023, a total of 6,328 service areas across the country have been equipped with charging facilities, accounting for 95% of the total number of service areas, and the expressway service areas of 15 provinces such as Beijing, Shanghai, Hebei and Anhui have all been equipped with charging capacity.
On January 20, the coconut fast charging Haikou Cultural and Sports Park fully liquid-cooled supercharging station was photographed in Haikou City, Hainan Province. Photo by Xinhua News Agency reporter Pu Xiaoxu.
A villager in Handan, Hebei Province, told reporters that in the past, new energy vehicles "could not go to the countryside", but now the charging problem has been solved, "not only can you drive new energy vehicles back to your hometown, but you can also drive to visit New Year's greetings and relatives during the Spring Festival."
【Catering】Chinese New Year's Eve dinner can also be "prefabricated" The time-honored brand is new
Food is the highlight of Chinese Chinese New Year. The F&B industry is constantly evolving to meet the needs of different audiences.
When the Chinese New Year's Eve dinner in the restaurant was hard to find, pre-made dishes began to be on the reunion table of Chinese families in batches. **On the platform, pre-made vegetable products related to Chinese New Year's Eve meals have carried out activities such as the New Year's Festival, and keywords such as "heating ready-to-eat" and "instant food" are written on the pre-made New Year's goods gift box, all of which have entered the hot sales list in their respective ***. The 10-course family portrait gift box is posted with a people-friendly ** within 500 yuan. Buyers have given good reviews, saying that "the delivery is very fast, it is very suitable for holiday stockpiling, and it is very convenient".
When a large meal is served, people must not only eat the fragrance, but also the cultural taste. Some time-honored brands combine current food trends and aesthetic needs, incorporating new cooking techniques and ingredients to provide consumers with a new cultural experience.
Shanghai's "time-honored Chinese brand" Green Wave Gallery has developed the "Finishing Touch" Jade Dragon Cake, which is filled with cooked salted egg yolk and meat floss, and is decorated with homemade rose sauce to "add the finishing touch" to the Jade Dragon. Nanxiang steamed bun shop, which has a history of 100 years, has launched a small cage of green plum wine, cooked drunk crab roe and crab paste fresh meat. "These delicacies belong to the intangible cultural heritage production skills, and everyone is not only eating the food, but also tasting Chinese culture. You Yumin, the head chef of Nanxiang steamed bun restaurant, said.
Workers at a food processing company in Fengnan District, Tangshan City, Hebei Province, work in a pastry packaging workshop on February 3. Photo by Xinhua News Agency reporter Yang Shiyao.
During the Spring Festival, the younger generation is more willing to go to a healthy meal in the face of frequent dinner parties.
Zhang Yuehua, a young man born in the 90s, runs a hot spring homestay in Yanqing, Beijing, where you can soak in hot springs and eat. Before the holiday, all 15 houses in the B&B have been fully booked, and almost all of the consumers are young people.
[Movie] "Comedy +" sings the leading role, and the box office performance has attracted attention
Up to now, there are movies such as "Hot and Hot", "Mr. Red Carpet", "Article 20", "Bear Infested: Reversing Time and Space", "Flying Life 2", "Let's Shake the Sun Together", "Eight Rings: The Nether of the Canopy" and other movies are scheduled for the Spring Festival in 2024.
2023 Spring Festival file 68The total box office of 8.5 billion yuan ranked second in the Spring Festival stalls over the years, ushering in a comprehensive recovery of the Chinese film market, which had been dormant during the epidemic prevention and control period. The box office of the New Year's Day stalls in 2024 has set a new record for the Chinese film and television box office, and the Spring Festival stalls have set the tone for the development of the whole year as a key schedule, and the release performance is bound to become the focus of market attention.
Chen Weizhong, a producer in the film and television industry, said that these films in the Spring Festival file cover a variety of genres, and the "comedy +" color is obvious, including realistic comedy, satirical comedy, there are dramas that focus on the fate of little people and echo realistic problems, as well as IP movies with their own fans, as well as animation works that focus on family carnival, which meet the tastes of different audiences.
The competition for Spring Festival films will be fierce, but there is no doubt that only when the creation is more down-to-earth and easier to resonate with the audience, will the work win word-of-mouth and box office. He said.
*: Xinhua News Agency).