Everyone knows that Taylor Swift has made a huge impact on the NFL this year, and many may wonder how to measure it. Now, part of the results are out.
Apex Marketing Group currently says Swift has created 3$31.5 billion in equivalent brand value. The number was calculated on January 22 and came from print, digital, radio, TV, highlights, and social**, which mentions that Swift returned to her first game on September 24 and then calculated the equivalent dollar value of each instance based on influence and impact.
Swift has been regularly involved in a series of Kansas City Chiefs football games recently to support the team's superstar near end Kells, and the broadcasters of these games have also taken every opportunity to show Swift in the stands to cheer him on.
Swift helped boost the ratings, especially for young and female fans. The league recorded the highest regular season female viewership since tracking began in 2000 and the best regular season game among 18-34-year-olds since 2019. From last year's regular season to this year's regular season, male viewership grew by 6%, while female viewership grew by 9%.
While Swift isn't the only reason people tune in to the NFL, she has helped cement their status as a top TV attraction.
According to Eric Smallwood, president of APEX, news and digital content create the most value, followed by social. For reference, as early as mid-October, the number reached 1., Smallwood said$6.6 billion.
Clark Hunter, Chiefs owner and team chief executive, said the Chiefs' female fan base grew "by leaps and bounds" after the relationship went public.
The two of them had a very interesting, very interesting year, and all eyes were on the Chiefs," Hunter said. "Our female audience has grown by leaps and bounds. ”
Of course, there has been a similar return on the team's jersey sales. Kristin Juszczyk, wife of San Francisco 49ers guard Kyle Juszczyk, customizes NFL apparel for celebrities and garnered over 500,000 followers on social ** after Swift wore her custom designs to games. Travis Kellce's jersey sales have skyrocketed, increasing by about 400% after Swift's debut. A small business in Kansas City also felt the love, as Swift ordered and donned their vintage chieftain outfit.
In the last 48 hours, we have received hundreds of orders," owner Chris Harrington told Business Insider. "Sometimes, when we win a Chiefs game, our ** store lights up, but it's 100 times and we lose the game. This is the Taylor effect.
Ultimately, league spokesperson Alex Ritthmiller said that ultimately, the decision on how many times Swift appears in a game depends on broadcasters, which include broadcasters like CBS, NBC, Fox and ESPN, not the NFL.
According to CNN, Swift appeared no less than six times during CBS's broadcast of the Chiefs-Beale (AFC) Division playoffs, including a clip of the singer in pregame coverage. She reportedly watched the Chiefs' game against the New York Jets during an NBC broadcast of a game in October, and was edited 17 times as a result.
In total, Swift has played in 11 games since September 2023, and each time he appears in the crowd, it elicits as much cheers and ridicule as the men on the field.
The frenzy was perhaps to be expected when the world's biggest pop stars landed unexpected roles on top-rated TV shows. Although Swift won't win an Emmy for this cameo, here's a winner: the NFL.