February** Dynamic Incentive Program
*: Live streaming turmoil.
One day, the situation changed, and the live broadcast of Yang Zi and Huang Shengyi encountered a vigorous cooperation dispute, which caused a stir on social **. Unexpectedly, the bacon with a price of 1.7 million yuan was only sold once, and the merchant was furious and had to ask for help**! This sensational event is not only a dispute over cooperation, but also a major challenge for the live streaming industry.
Collaboration Strife: The Story Behind It.
The sweetness of cooperation often hides the contradictions behind it. Huang Shengyi's studio responded that they did not make a commitment to guarantee the quantity, and at the same time scolded the merchant for insufficient communication. However, the merchant believes that the contract does not specify the expected goals and cooperation methods. This disagreement not only exposed the inadequacy of the contract expression, but also caused hidden dangers in the communication between the two parties, resulting in unpleasant business turmoil.
Industry chaos: a hidden crisis.
As an emerging business model, there are also some unknown chaos behind the vigorous development of live streaming. Some anchors exaggerate publicity, some businesses lack quality assurance, and market credibility is in jeopardy. The rapid rise of this industry has brought business opportunities, but it has also brought a series of non-standard problems that have forced the industry to start solving them.
* Intervention: Escalation of the issue.
The intervention of * has made the original commercial dispute more and more complicated, and it has also highlighted the shortcomings of the contract terms and communication links between the two parties. This incident is no longer just a dispute between individual businesses and anchors, but has attracted the attention of the entire industry. ** The intervention will provide tighter legal safeguards for future cooperation and will also subject irregularities to legal sanctions.
Couple attitude: Respond positively.
The couple expressed their willingness to renegotiate cooperation and promised to improve product quality. This positive attitude is not only a response to merchants and the public, but also a recognition of their own responsibilities and obligations in live streaming. In this process, the importance of integrity and product quality has been fully demonstrated, and it has also brought a glimmer of hope for the future development of the industry.
Working together: to move the industry forward.
This incident is not only a commercial dispute, but also a profound reflection on the entire live streaming industry. How to regulate the market order and protect the rights and interests of consumers has become an urgent problem to be solved inside and outside the industry. Only on the basis of the rule of law and fairness can the live streaming industry truly achieve sustainable and healthy development.
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