According to the domestic maternal and infant industry's senior ** "Maternal and Child Vision", in recent years, due to the continuous decline in the newborn population, the demographic dividend of the maternal and infant industry has gradually decreased, and the operation of maternal and infant retail terminal physical stores has become more and more difficult. According to the survey data of the China Business Maternal and Child Industry Research Institute, the proportion of domestic maternal and infant single stores has increased from 47 in 20193%, down to 297%, the integration and concentration of maternal and infant single stores in the maternal and infant chain system is the development trend of maternal and infant retail terminals.
Sichuan Province occupies an important position in the domestic maternal and infant industry, and the maternal and infant retail terminal channels are also moving towards the trend of concentration, integration and integration in the development of maternal and infant chains. It is the general trend for maternal and infant retail terminals to be collected from maternal and infant single stores to maternal and infant chains!
According to the domestic maternal and infant industry senior ** "Maternal and Child Vision", the head chain of maternal and infant retail terminals in Sichuan Province will begin to "crazy" staking at the end of 2023, and continue to attract maternal and infant single stores in Chengdu, Meishan, Ziyang and other prefecture-level cities in Sichuan Province. After thirteen years of precipitation, the infant queen mother and child chain has finally stepped out of the development route of external integration and joining. In the past, the infant queen mother and child chain opened about 20 new stores every year, but now through the cooperation model of external integration and franchise, 67 new stores have been added in two months.
Because of its strong brand influence and good chain, the mother and baby chain of the baby is recognized by many small systems and mother and baby single stores within 10 stores in Sichuan Province. From November 2023 to January 2024, in just one month, the Infant Queen Mother and Child Chain has signed franchise agreements with 67 mother and child stores and reached strategic cooperation. As a result, the number of infant queen mother and baby chain stores will exceed 300 in 2024.
The maternal and infant industry needs resource integration, and the maternal and infant retail terminal needs to be strengthened and developed.
9 reasons to choose to join the Queen of Babies mother and baby chain:
1.The infant queen mother and child chain has thirteen years of brand precipitation, and has a high reputation in the entire Sichuan Province, and has even reached the level of household name in the Chengdu area, Meishan and Ziyang. The continuous advertising investment of the mother and baby chain of the Infant Emperor in CCTV and David TV has made the business philosophy of "high quality and low price, enthusiastic service" deeply rooted in the hearts of the people. At the same time, the Emperor of Babies has successively invested in and participated in the filming of film and television works such as Sichuan Taiwan's "Happy Rake Ear Serial", which has made the brand influence deeply reach users.
2.The Queen of Babies mother and baby chain has the advantage of price difference and exclusive exclusive advantages on the ** chain. There are many stores and large volumes of baby emperors, and the procurement of goods is directly cooperated with major well-known brand manufacturers, without middlemen to earn the price difference, and the purchase price has the advantage of price difference. At the same time, the baby emperor also has exclusive customized products, and the cooperative stores have exclusive advantages.
3.The monthly marketing planning activities of the mother and child chain of the Queen of Babies have strong execution, and the plan is not on paper, but practical work, and all the publicity materials of the supporting stores are supported. Store owners don't need to buckle their brains and think of their own plans.
4.The Queen of Babies mother and baby chain has been deeply involved in the maternal and infant industry for 13 years, and has its own exclusive secrets for the operation of maternal and infant stores, and has a complete and mature operation system in terms of strategy, tactics, operation concepts and store practitioners' mental training. The internal training of the infant emperor can make the cooperative stores have a direction and a way of thinking.
5.The manufacturers of the mother and child chain cooperation of the Queen of Babies are all large manufacturers in the domestic maternal and infant industry, and the manufacturers are stationed in the service teachers, with strong business ability and high professional level, and can give professional service guidance to the cooperative stores, and empower the professional and systematic operation of the cooperative stores.
6.The Infant Queen Mother and Child Chain has a professional performing arts company, which can support the opening activities of cooperative stores and commercial performances of various annual holidays and festivals, bringing more popularity and traffic to cooperative stores.
7.From the top to the backbone, the mother and baby chain of the baby queen is a righteous and mindful person in the maternal and child industry, and the entire service team is more positive and sunny, which can give more humane and comfortable service to the cooperative stores.
8.The professional design team of the infant mother and child chain supports the overall image design of the store and the copywriting of the store, which is highly favored by young mothers in the new era.
9.There is no franchise fee for the infant queen mother and child chain and the after-sales service of the product is guaranteed, so that the cooperative stores can travel lightly and have no worries.
Infant Emperor Mother and Child Chain Agency was established in 2011 and is affiliated to Sichuan Infant Emperor Maternal and Child Products*** Company Operation Center is headquartered in Chengdu Global Center, Sichuan Province. The Infant Emperor Mother and Child Chain Warehousing Department is located next to Chengdu International Trade City, covering an area of 5,000 square meters, and the exhibition hall is located in Dacheng Market, covering an area of 300 square meters, and now has more than 200 terminal direct stores, more than 500 employees, more than 100 well-known manufacturers, and cooperative brands in more than 30 countries and regions around the world. Infant Emperor is a one-stop maternal and infant chain fast fashion shopping integrating maternal and infant franchise chain, independent brand R&D and sales, online WeChat professional services, and comprehensive childcare services, and is a leading brand of comprehensive maternal and infant services in Sichuan. The Infant Emperor Mother and Child Chain has been rated as "National Maternal and Child Integrity Demonstration Unit" and "Top Ten Maternal and Child Chain Institutions in Sichuan Province" by the China Commercial Maternal and Child Committee.
Adhering to the service tenet of making love more complete, the Queen of Babies always makes careful preparations for the arrival of every newborn baby, and also provides sincere and perfect service for every mother. "Paying attention to mothers and caring for babies" has always been the source of the mission and development of the Infant Emperor!
The Emperor of Babies has always adhered to the service concept of "let the baby go up every day", and cares for the healthy growth of the baby with heart! Always adhere to the principle of "we focus on the brand, only for the quality of the endorsement!" The brand management idea, comprehensively upgrade the brand value, sincere unity, excellence, with better products, more intimate service, more comfortable shopping experience, and strive to create an influential brand in the Sichuan maternal and child industry! The Queen of Babies looks forward to more mother and baby stores to join! Hand in hand, create brilliance!
*: China Commercial Mother and Child Committee).