Semi finished New Year s dishes are selling well during the Spring Festival

Mondo Gastronomy Updated on 2024-02-21

After the Spring Festival holiday, major platforms have successively released data related to the New Year's Festival, and some new changes have taken place this year from the types of New Year's goods of merchants to the choices of consumers.

On February 19, Hema released the latest consumption data for the Spring Festival, as of February 15, the New Year's goods increased by 16% compared with the same period last year, of which fresh gift boxes have become the main growth force of New Year's goods, especially fruit gift boxes are the most popular, 3J cherries, strawberry gift boxes, rake orange gift boxes, and full boxes of Indonesian mangosteen are best-selling items; The sales performance of health and tonic products is also relatively eye-catching, and instant bird's nest has become the highest-selling nutritional product.

The data shows that this year's semi-finished New Year's dishes have the longest sales period, from the Lunar New Year to the sales peak, and then the sales enthusiasm lasted throughout the Spring Festival holiday. The sales volume of Freshippo's semi-finished New Year dishes increased by 46% year-on-year, and the most popular new product this year is the "King Crab Three-Piece Set", among which the black truffle cheese king crab legs and garlic king crab legs have become consumer favorites. Traditional semi-finished New Year's dishes also ushered in a substantial increase, and Hema Golden Soup Buddha jumped over the wall by 55% year-on-year. Among the staple food products, the most popular item is persimmon ruyi glutinous rice balls.

In addition, this year's Spring Festival, consumers in the choice of New Year's dishes, the demand for seafood and aquatic products increased significantly, in addition to the classic big seafood such as king crab and Bolong is still the "finale" of the Chinese New Year's Eve meal, this year's salmon, eastern star grouper and other relatively close to the people and daily aquatic products also ushered in hot sales, including salmon increased by 38% year-on-year, eastern star grouper increased by 10%, one meter eight large yellow croaker increased by 3 times, frozen king crab crab legs increased by 5 times, and aquatic gift box gift certificate products increased by 16%.

Related Pages