Recently, ice and snow tourism in Northeast China has been favored by tourists, and the tourism market in Changbai Mountain, Jilin Province continues to be hot, and from January 1 to 9, 2024, Changbai Mountain Scenic Area has received a total of 5740,000 person-times, an increase of 157 over the same period last year4%。In 2023, Changbai Mountain Scenic Area will receive 274 tourists80,000, a year-on-year increase of 26045%, an increase of 9 compared to the same period in 201944%, a record high in the number of visitors to the scenic spot. According to Li Yahe, relying on its unique geographical advantages and rich ice and snow resources, Changbai Mountain is promoting the in-depth integration and development of culture and tourism around the dual brands of ice and snow and summer resort, and is accelerating the construction of a world-class tourist destination.
Changbai Mountain excavates historical and cultural resources to highlight the thickness of culture. Changbai Mountain has a long history of humanities, and various types of cultures are interdependent and complementary, and have rich connotations in ecological, biological, geological and historical aspects. Li Yahe understands that at present, Changbai Mountain is deeply excavating, refining and integrating the cultural core and tourism resources of the Changbai Mountain Temple Site, and creating a new cultural tourism IP that integrates humanities, history and tourism; Promote the construction of the memorial hall of the old Heihe site of Changbai Mountain, promote the implementation of the "Powder Snow" project, promote the integrated development of red tourism + research and study tour, and create a new cultural landmark of Changbai Mountain; Promote cultural protection and inheritance, practice the concept of ecological civilization, integrate the development elements of the times, and continuously enhance the influence and appeal of Changbai Mountain culture.
Changbai Mountain excavates ice and snow cultural resources and continues to stimulate the popularity of tourism. Relying on the natural endowment of ice and snow in the "first latitude zone", Changbai Mountain highlights its advantages of excellent powder snow quality and long snow period, and promotes the realization of "crazy play" without mountain closure in winter. Changbai Mountain plans to launch a series of activities of the Powder Snow Festival and the "Four Seasons" cultural tourism activities of the Snow Mountain Hot Spring Season, the Ice and Snow Sports Season, the Snow Town Food Season, and the Sino-French Cultural Season. Focusing on the "Four Seasons", six tourism products have been launched, including the coolness of powder snow, the warmth of hot springs, the wonder of rafting, the joy of playing snow, the smoothness of sports, and the elegance of performing arts, and the promotion of Julong Volcano Snow Valley hiking and snowmobile crossing projects, presenting the new tourism format and new vitality of Changbai Mountain in an all-round way. A series of activities such as the Sino-French Changbai Mountain-Mont Blanc "Twin Peaks for Green Development" Winter Tourism Seminar and the Changbai Mountain International Ski Mountaineering Challenge will be held to enhance the international influence of ice and snow tourism.
Changbai Mountain excavates ecological and cultural resources to further highlight the purity of nature. According to Li Yahe, Changbai Mountain is one of the few "ecological museums" and "species gene banks" in the world, with a forest coverage rate of 877%, with 120,000 negative oxygen ions per cubic centimeter, more than 100 times higher than the international standard. In line with the international climate resource assessment and evaluation standards, we will integrate the good climate and ecological resources of the Changbai Mountain region, gain international popularity, and promote the "22 degrees summer" brand to the world. Turn "cool" resources into "hot" industries, promote the transformation of ecological value, continue to release ecological dividends, and turn "lucid waters and lush mountains" into "gold and silver mountains". Promote the construction of the slow-moving greenway around Changbai Mountain, develop leisure products such as mountain sports and outdoor fitness, and expand new leisure sports methods such as wild exploration, cycling, and camping, and strive to build "the first mountain sports destination in Northeast Asia".
Changbai Mountain excavates brand cultural resources and continuously expands the width of business development. Changbai Mountain actively builds an online communication IP brand headed by "Tianchi Ice Season" and with "Changbai Autumn Color" and "Changbai Spring Snow" as the two wings. Li Yahe understands that through in-depth excavation of Changbai Mountain's human geography, historical allusions, ecological stories, red resources, etc., Changbai Mountain is promoted from different aspects. Using the world-class hot spring geothermal resources in the Changbai Mountain area, we will build a number of branded and chained hot spring health care projects and build a new high-quality health care industry model. Create a brand of Piaoxue Hot Spring with "health" as the theme, "tourism" as the carrier, and "nourishment" as the characteristics, and build a healthy, ecologically livable, and national first-class health, leisure and health destination. In-depth research and development of cultural and creative products, continue to polish the "Changbai Mountain Gift" brand.
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