During the Spring Festival holiday, many people choose to go home for the New Year or go out to play, and the "shovel officials" are no exception, but they are facing the headache of their own "hairy children" who are not taken care of, and some of them tend to be sent to foster care institutions, today we will talk about itPet boarding boomandPet economic potential
According to the relevant regulations, pets are usually not allowed to travel with their owners on public transportation such as coaches and trains. Now"A nest is hard to find".It has become a true portrayal of many urban pet stores, and in the context of demand exceeding supply, during the Spring FestivalFoster care** is commonare evident in all appearances
According toChaoyang District, BeijingThe owner of a pet store said that this year's pet boarding market is hotter than usual. The store began offering reservations a month in advance, and more than 30 rooms are currently fully booked. (Source**: Workers**, 2024.)2.2.）
According to anotherShanghaiA well-known pet chain store said that at present, some stores in the city center have tight rooms for large dogs, ranging from 380 yuan to 580 yuan per day, and the first three days of the Spring Festival will rise by 50%, and some will even double. (Source**: Meituan** Consulting, 2024.)2.4.It's more expensive than a day's stay in a hotel.
AnhuiMs. Wang, who has a cat of four years, made an appointment for foster care at the pet store in advance. Ms. Wang said that foster care needs to provide proof of vaccination, and she needs to prepare enough cat food. During the boarding period, the pet store is not only responsible for the cat's eating, drinking, pulling and sprinkling, but also taking care of its health, and can also provide bathing and grooming services. (Source**: Voice of China, 2024.)1.29.）
There are also some institutions that have played new tricks, such as:Prepare a Chinese New Year's Eve meal for your petThe day is more pets than the festival is small**Wait a minute. This wave of foster care boom reflects the boom in the pet economy to a certain extent.
The shovel officials are willing to pay for the **, by no means "there is so much money that there is nowhere to spend", but with the improvement of everyone's living standards and changes in the demographic structure, groups such as "empty nest youth" and "Dink family" have gradually increased, and the spiritual appeal of longing for companionship has also been upgraded accordingly.
iiMedia Consulting data shows that in the five years from 2019 to 2023,The penetration rate of pet households in China has been increasing year by year: In 2019, it was only 13%, but here it isIn 2023has increased toHowever, there is still a considerable gap between the penetration rate of 70% in the United States and 46% in Europe, which means that there is still a lot of room for development in China's pet market. (Source**: iiMedia Think Tank, 2023.)11.14.）
It is worth noting that at the same time as the number of pet owners is increasing, the consumption of pets is also increasing. And this trend is pushingPet food, supplies, medical, services, etcConsumption growth on all fronts.
I bought it for my pet firstFoodThe data shows that more than eighty percent of consumers spend more than 500 yuan per year. In 2023, the scale of the pet food industry will reach 190 billion yuan, year-on-year growth；ExpectedIn 2024will maintain such a growth rateThe scale will be close to 230 billion yuan。(Source**: iiMedia Think Tank, 2023.)11.14.）
At the same time, we are also paying more and more attention to scientific and healthy feeding. So-calledScientificIt is to formulate a suitable diet plan according to the breed, age, weight and health status of the pet, so as to achieve a rich variety and balanced nutrition. So-calledHealth, which is similar to the trend of healthy diet for human beings, pet diet is also developing in the direction of more natural, additive-free, organic and so on.
AgainPet suppliesto say,The market size in 2023 has exceeded 40 billion, year-on-year growthThis is expected to exceed 44 billion in 2024。(Source**: iiMedia Think Tank, 2023.)11.14.）
People don't just pay attention to buying".Pet cleaning care"Such daily necessities, smart water dispensers, cameras, feeders, etcSmart productsIt is also integrated into life driven by the "lazy economy".
Pets can get sick just like people and need itMedical。In 2023, the average cost of visits by pet owners on a single cat and dog is:2500 pieces up and down。(Source**: China Consumer Daily, 2023.)8.16) For ordinary people, it is also a big expense to see a doctor for their own "hairy child".
However, due to the late start of the domestic pet medical industry, there are still problems such as pricing confusion and uneven qualifications of pet doctors. In the future, the further popularization of large-scale chain pet hospitals may help the industry to become more standardized and transparent, and promote the healthy development of the market.
As forPet services, during this Spring Festival holidayFoster careAmong the already seen, in addition,Pet photography, pet school, pet paradise, pet blind date cornerand so on also came into being in line with consumer demand.
Throughout the last five yearsThe scale of China's pet economy industry, which has increased from more than 220 billion in 2019 to nearly 600 billion in 2023It is expected to climb further to 700 billion yuan in 2024(Source**: iiMedia Think Tank, 2023.)11.14.) shows good momentum. Cover pets"Full Life Cycle".It is believed that innovative products and services that meet the needs of consumers will continue to open up a new blue ocean for the industry.
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