Moutai, the leader of the Chinese wine industry, has conquered countless domestic and foreign wine lovers with its unique taste and rich sauce aroma. However, when we set our sights on the overseas market, we found an interesting phenomenon: Moutai actually has an "overseas version"! So, what is the difference between this "overseas version" and the domestic version of Moutai? Let's unravel the mystery!
First of all, from the perspective of packaging, the packaging design of Moutai's overseas version is obviously more international. The domestic Moutai bottle is made of a traditional red porcelain bottle, while the overseas version of Moutai uses a more simple and fashionable white glass bottle. This design not only makes Moutai more attractive in overseas markets, but also more in line with international aesthetics. Of course, this also makes us domestic drinking friends sigh: it turns out that Moutai can also be so foreign!
Secondly, in terms of taste, there is still a certain difference between the taste of the overseas version of Moutai and the domestic version. The domestic version of Moutai has a mellow and rich taste, and the sauce is full of fragrance, which makes people have an endless aftertaste. On the basis of maintaining the flavor of the sauce, the overseas version of Moutai pays more attention to the balance and layering of the taste. In other words, the overseas version of Moutai is softer and smoother to drink, and is more suitable for those who prefer a light taste. Of course, this does not mean that the domestic version of Moutai is not delicious, but the styles of the two are different.
Moreover, from the point of view, the overseas version of Moutai is much higher than the domestic version. This is because Moutai is relatively tight in the domestic market, resulting in a high level. The Moutai liquor in the overseas market is relatively sufficient, and it is naturally higher. However, for those who really know how to taste Moutai, this ** gap is nothing. After all, good wine isn't afraid of being expensive!
In addition, there are also certain differences in the production process between the overseas version and the domestic version of Moutai. The domestic version of Moutai uses the traditional brewing process, while the overseas version of Moutai incorporates some modern scientific and technological means on the basis of traditional technology. This makes the overseas version of Moutai more stable in quality and better in taste. Of course, this also means that Moutai is more competitive in overseas markets.
Finally, from the perspective of market positioning, the overseas version of Moutai and the domestic version are also different. The domestic version of Moutai is mainly oriented to the domestic market, with high-end consumers as the main target customers. The overseas version of Moutai is mainly for the international market, with mid-to-high-end consumers as the main target customers. This difference in market positioning also makes Moutai's performance in overseas markets even better.