It's all Moutai, why is the "overseas version" cheaper than the domestic one?Connoisseur There are 3 main reasons
As we all know, the liquor culture has a long history of thousands of years. After thousands of years of evolution, baijiu has now been fully integrated into all aspects of our lives. In daily life, whether it is celebrating a promotion, entertaining guests or attending a wedding, baijiu has become a frequent guest at the table. Moreover, with the vigorous development of the liquor industry, many brands have emerged, but if you ask which liquor brand is the most prestigious and highest status in China, Moutai is definitely among the best.
That's right, Moutai, as a living fossil in the field of liquor, not only has high quality and elegant taste, but also is known for its high quality. If you have limited financial strength, it is really difficult to have the opportunity to taste the unique flavor of this liquor.
However, while we lament that Moutai is expensive, many wine friends find that foreign Moutai is relatively cheap, why is this?Is it because Moutai Distillery thinks that "the moon abroad is rounder than the domestic one" and treats consumers differently?This statement is really puzzling.
In order to find out the truth of the matter, the author specially consulted several experts. These experts said that there is no such thing as cutting Chinese leeks, and there are three main reasons why the foreign price is cheaper than the domestic one.
First of all, the brand effect. As we all know, Moutai, as China's "national liquor", enjoys a high status in China. However, in foreign countries, consumers are more Xi to drinking foreign wine, and have less contact with China's liquor. In order to attract consumers, Moutai has given a comparative advantage in foreign pricing to improve market competitiveness.
Secondly, the brewing process is different. Foreigners are usually not Xi to the taste of Chinese liquor, and they prefer light liquor. In order to cater to their tastes, Moutai has made corresponding adjustments in the brewing process, including reducing the process and adjusting the proportion of raw materials. This makes the cost of Moutai exported abroad lower, so the selling price is relatively low.
Finally, tax incentives. In order to encourage domestic products to enter the international market, the state usually gives certain preferential tax policies when exporting. For example, China's Moutai needs to pay a 20% tax rate in China, while exports abroad can enjoy a 15% tax rebate subsidy. The reduction of the tax rate makes the price of export Moutai relatively low, and the higher the domestic tax rate, the higher the ** is also relatively high.
Through the above analysis, I believe you can also understand why the export of Moutai is higher than that of China. Moutai is good, but for the average consumer, ** is relatively high, and it is not suitable as an economic choice for daily drinking. If you like baijiu and are looking for a cost-effective option, you may want to consider it - Yuande liquor.
Yuande Fangtai Liquor uses red tassel glutinous sorghum as raw material and adopts the "Daqu Kunsha" process, and the winemakers are well aware of the uniqueness of glutinous sorghum, using its high content of tannins, starch and the characteristics of thick skin and small grains, giving the wine a rich and layered feeling. Adhering to the century-old tradition and following the "12987" standard, the vinification cycle is one year, and the cellaring time is up to seven years, creating a complex flavor and the characteristics of an old wine. The aroma of the wine is refreshing, rich and dreamy, exuding the aroma of grain and flowers and fruits. The taste is delicate and warm, harmonious and balanced, as if you are in a fairyland, which is intoxicating. This imitation Taiwanese wine shows a unique charm on the palate, making it a very satisfying wine.
Another Bingheng old liquor is cleverly blended with 18-year-old base liquor and 30-year-old liquor, which is as famous as Moutai. It is operated by the descendants of one of the three major burning workshops of Moutai, and the technique is old and exquisite. The sauce is rich in aroma, rich and harmonious in taste, and has a long aftertaste, like tasting a beautiful story. This old wine shows the unique taste charm of Bingheng, which is a story of ingenuity inheritance and an intoxicating taste journey.
Bingheng old wine is not only a bottle of wine, but also a story of ingenuity and inheritance, and an intoxicating taste journey. "