Why is the tourism market so hot despite the bad economic situation? This question has sparked widespread confusion and discussion. Now let's dive into some of these reasons.
Places that are popular for tourism are usually favored by tourists because they are cost-effective, which is a reflection of the downgrading of consumption. Last year's Zibo and this year's Harbin were examples of lower travel spending. In bad economic times, people are more inclined to choose cost-effective tourist destinations in order to obtain greater consumption enjoyment and returns under limited economic conditions. As a result, these places attract a large number of tourists, making the tourism market exceptionally prosperous.
In addition, people nowadays are more open-minded and no longer pursue traditional large-scale consumption, such as buying a house, buying a car, getting married and having children. They are more focused on enjoying the happiness and freedom of the present. Compared with these large-scale consumption, tourism has become a relatively relaxed and free way of consumption, allowing people to relax and enjoy the beauty of the journey.
In recent years, we can observe a trend: domestic tourism is gradually replacing overseas tourism. More and more people are choosing to travel domestically rather than abroad. This trend may lead you to think that the travel market has not been affected by the economic situation, and is even more hot. However, in fact, this is also a reflection of the overall consumption downgrade. Women make up a large proportion of the people who go to travel. These women usually don't have the pressure to buy a house or a car, their purpose is to be able to support themselves is already very good, and it is a man's business to support his family. Compared with large-scale consumption such as buying an RV, travel only needs to spend some small expenses, so the boom in the tourism market is the result of consumption downgrade.
China is a large country with a population of 1.4 billion, and there will always be some wealthy people. The popularity of the tourism market shows that there are still some wealthy people who are willing to spend on tourism in the case of consumption downgrade. Traveling costs less than buying a motorhome and people are willing to spend some money for enjoyment and good memories. Therefore, in the case of a bad economy, people pay more attention to enjoying the moment and are willing to spend some small money to travel.
To sum up, the popularity of the tourism market does not contradict the online rhetoric about the bad economic situation. The cost of tourism is relatively small, and people are willing to spend some money for enjoyment and good memories. The phenomenon of consumption downgrading has made people pay more attention to the enjoyment of the moment, and tourism is a way to relax and enjoy themselves. In addition, domestic tourism has replaced overseas tourism, which is also a manifestation of the overall consumption downgrade. So if you also want to travel and have fun, go for it! Life is so short, and it's a rare pleasure to leave good memories and experiences.
As an editor and self-a**, I also keep an eye on what's going on in the travel market. In my opinion, the bad economic situation does not mean that the tourism market will also be affected. On the contrary, tourism, as a relatively relaxed and free way of consumption, can bring people some pleasant and relaxing moments.
I had a similar experience myself. In times of economic downturn, I choose to travel to some cost-effective places to enjoy the food and beautiful scenery. This both relaxes the mind and body and increases the perception of beautiful things. I also often travel with my friends to share happiness and memories with each other. Travel can make people feel the beauty and richness of life, and at the same time, it can also broaden their horizons and enrich their experience.
Of course, I am also fully aware that travel is not affordable for everyone. When the economy is bad, some people may be more focused on basic living needs and cannot afford to spend extra money on travel. However, for those who can afford it, tourism is a relatively inexpensive, enjoyable, and relaxing way.
In general, the booming tourism market is not contrary to the bad economic situation. People are willing to spend tourism for the sake of enjoyment and good memories, because tourism has a relatively low consumption threshold and high cost performance. Regardless of the economic situation, people will look for and pursue those ways to bring them happiness and relaxation, and tourism is one of them.