【Pincheng Tourism】The 2024 Spring Festival holiday ended perfectly: According to the data of the Ministry of Culture and Tourism, the 8-day Spring Festival holiday will be 4 days of domestic tourism travel across the country7.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%。
Judging from the number of tourist receptions. As of 16 o'clock on February 18, 26 provinces and cities in China have released the Spring Festival holiday tourism "report card", and the domestic tourism market has ushered in a "good start" on the whole. Judging from the provinces and cities that have announced the number of tourist receptions on the official platform, Guangdong Province is 760690,000 people ranked first, and 18 provinces and cities currently received more than 10 million tourists during the Spring Festival holiday. From the perspective of year-on-year growth rate, Inner Mongolia increased by 5 year-on-year76 times, ranking first in the growth rate, and the year-on-year growth rate of Liaoning Province was 2996%, ranking second. At the same time, according to official data, the number of inbound tourists from the mainland of Hong Kong and Macao SAR has increased significantly.
The "report card" of the number of tourist receptions in various provinces and municipalities during the Spring Festival holiday in 2024
From the perspective of tourism income of various provinces and cities. Guangdong Province with 693The tourism revenue of 600 million yuan ranked first, and the tourism revenue of the Spring Festival holiday reached 60 billion yuan for Guangdong, Hunan and Yunnan provinces, which were 693600 million, 6516.1 billion, 637400 million, 24 provinces and cities in the tourism revenue reached 10 billion a total of 17 (note: Sichuan Province, Jiangxi Province only announced the key monitoring scenic spot ticket revenue), from the year-on-year growth rate, Inner Mongolia has the highest year-on-year growth rate, 763 times, Liaoning Province increased by 572 year-on-year7%, compared with the year-on-year comparison of 2019, the tourism revenue data of various provinces and cities have exceeded the level of the same period.
The "report card" of tourism revenue of various provinces and municipalities during the Spring Festival holiday in 2024
From the point of view of holiday consumer demand. The Department of Resource Development of the Ministry of Culture and Tourism has innovatively carried out the promotion of domestic tourism of "Tourism China for a Better Life" around the theme of "Tourism for the Spring Festival and Leisure for the New Year", and various provinces and cities have continued to organize and carry out cultural and tourism activities in various forms and rich connotations, continuously enriching the supply of high-quality cultural and tourism products and stimulating the vitality of holiday consumption. Returning home to visit relatives, family parent-child tours, ice and snow tours, temple fair lantern tours, cultural and museum tours, and intangible cultural heritage folk experience tours have become hot spots for tourists, and major scenic spots and temple fairs have reproduced the popular scene of "people from the crowd". In order to promote the vitality of cultural and tourism consumption during the Spring Festival holiday, Zhejiang Province has launched 152 measures to benefit the people, such as cultural and tourism consumption vouchers, scenic spot ticket reductions and exemptions, accommodation and catering discounts, and linked enterprises and merchants to issue various consumption vouchers of 58 million yuan, and Fujian Province organized more than 2,000 ** activities with different themes, and issued consumption vouchers and consumption subsidies of more than 1500 million yuan. Hubei, Sichuan, Guangdong, Jiangsu and other provinces and cities have launched different cultural tourism and consumption promotion activities to welcome tourists from all over the world.
Judging by the "report card" of tourism in various cities. Among the 34 cities that have released tourism data, 8 cities, Guangzhou, Nanjing, Zhengzhou, Nanchong, Luoyang, Shenyang, Harbin and Chengdu, have received 10 million tourists. The tourism revenue of the four cities of Harbin, Guangzhou, Nanjing and Shenyang exceeded 10 billion yuan.
2024 Spring Festival holiday domestic city tourism "report card".
From the point of view of inbound and outbound tourism. According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2024, driven by favorable policies such as mutual visa exemption, customs clearance facilitation and route recovery, inbound and outbound tourism will accelerate the recovery. During the Spring Festival holiday, there were about 6.83 million inbound and outbound tourists, of which about 3.6 million were first-class border tours and 3.23 million inbound tourists. According to the data, inbound travel orders during the Spring Festival in 2024 will increase by more than 10 times year-on-year, and the main source countries are Japan, the United States, South Korea, Malaysia, Germany, Thailand, etc.
According to the "2024 Spring Festival Travel Report for the Year of the Dragon" released by Ctrip, during the Spring Festival holiday, in terms of outbound travel, Singapore, Malaysia, Thailand and other "Singapore, Malaysia, and Thailand" visa-free countries have seen a high increase in travel orders, with a total increase of more than 3% compared with 2019.
Judging from the situation of the cultural tourism market. During the Spring Festival holiday, the domestic cultural tourism market is running smoothly, and the major scenic spots are still "people from the crowd" hot scene, it is difficult to make an appointment, it is difficult to buy tickets, it is difficult to go to the toilet, it is difficult to drive, and it is difficult to travel everywhere, Wutai Mountain, Mount Tai, Datang Sleepless City, Mount Emei, the Palace Museum and other scenic spots have successively issued announcements such as stopping reservations and selling out tickets, but they still can't stop tourists from going to the enthusiasm, Datang Never Sleeps City was forced to cancel all performances, and Lingyin Temple was full of tourists, and the staff shouted "persuade tourists to go home". In addition, during the Spring Festival holiday, there is still a phenomenon of forced shopping in many places, tourists in Yunnan tourism do not buy 50,000 bracelets and are driven out of the car, swimmer Fu Yuanhui encountered a chartered bus on the way to Changbai Mountain and was halfway to the price increase, but on the whole, the domestic cultural tourism market is more standardized than the operation and management of the Spring Festival holiday in 2023, and the public opinion events caused by the chaos of cultural tourism have decreased significantly.
The hot scene of the cultural tourism market in various provinces and cities during the Spring Festival holiday will help enhance the confidence and determination of all provinces and cities to cultivate cultural tourism, invest in cultural tourism, and become bigger and stronger.
About author:Guo Yumin, special commentator of Pincheng Tourism. Deputy Secretary-General of Shanxi Cultural and Creative Industry Research Association, Director and Special Researcher of the Digital Cultural Tourism Summit of Shanxi Experts and Scholars Association; Invited expert and columnist of multiple platforms in the cultural tourism industry. He is committed to the research of tourism industry development trends, policies and marketing.