Original title: Stimulate the new potential of postal express service rural comprehensive revitalization.
Promoting the high-quality development of the postal express industry, stimulating the new potential of serving the comprehensive revitalization of rural areas, making up for the shortcomings of logistics facilities is the foundation, and making full use of digital intelligence technology is the key.
A few days ago, the Ministry of Transport, the State Post Bureau and other nine departments jointly issued guidance to further promote the integrated development of rural passenger transport, freight logistics and postal express from multiple perspectives such as sites, equipment and service systems, in order to better meet the needs of rural freight logistics and delivery services, and promote the high-quality development of rural circulation by pressing the "fast forward button".
At present, China has built the world's largest postal express network, and the increasingly nationwide and global logistics network promotes the flow of urban and rural elements more smoothly. On the one hand, the construction of new outlets such as production warehouses, co-distribution centers and characteristic post stations continues to sink to support the specialization and large-scale development of rural industriesOn the other hand, the continuous optimization of the delivery system has led to the continuous improvement of circulation efficiency. In 2023, the coverage rate of postal express cooperative villages will exceed 70%, more than 1,300 new postal and intermodal postal routes will be added, and the motorization rate of rural postal routes will increase by 9 percentage points year-on-year, helping the national online retail sales of agricultural products to grow.
In the new era and new journey, promoting the comprehensive revitalization of rural areas has put forward high standards and new requirements for the breadth, depth and speed of urban and rural factor flows, and it is necessary to promote the high-quality development of the postal express industry and stimulate new potential.
Stimulating new potential and making up for the shortcomings of logistics facilities is the foundation. The construction of rural logistics facilities has a large investment in the early stage and a long cycle. The survey found that the current village-level express delivery outlets need to be improved, and it is still necessary to speed up the logistics and distribution system of counties, townships and villages, encourage the development of new models such as joint distribution and the integration of "passengers, goods and mail", and continuously consolidate the achievements of express delivery into the village.
Unleashing new potential and leveraging digital intelligence is key. The field visit found that the existing production and marketing docking methods in rural areas, such as exhibition and sales promotion meetings and farmers' live streaming, need to be improved in terms of application scope, functional improvement, and stable demand. Integrating the upstream and downstream of the industrial chain with a new generation of information technology such as big data, cloud computing, and artificial intelligence, and fully mining the value of the whole chain of data such as receiving and mailing, sorting, transportation, delivery, and consumption, will help realize business excellence, network collaboration, and supply and demand matching, break through production, supply and marketing information barriers, and rejuvenate the rural industry.
The rural circulation system connects urban and rural production and consumption. Speeding up the construction of this system is a powerful measure to promote the integrated development of urban and rural areas and expand domestic consumer demand. Entering the stage of high-quality development of facility upgrading, integrated development, and digital empowerment, relying on the extensive delivery network of the postal express industry covering the whole country, and with the help of emerging technologies and smart devices that accelerate the diffusion to rural areas, China's economy will burst out stronger momentum in the rapid flow of urban and rural factors.
Yan Qiang, the author is a professor at the School of Modern Postal Science of Beijing University of Posts and Telecommunications, and was interviewed by Han Xin, a people's first reporter).
*:People**.