On February 21, the stock indexes of the two cities rose strongly intraday, the Shanghai Composite Index once rose more than 2% to approach the 3,000-point mark, and the Shenzhen Component Index and the ChiNext Index both rose more than 2% intraday, but the late gains gradually narrowed; The turnover of the two cities has been enlarged, and the net northbound funds exceeded 13 billion yuan.
The industry sector rose almost across the board, with education, brewing industry, decoration, decoration and building materials, automobiles, insurance, household light industry, and real estate services leading the gains, while only the traditional Chinese medicine sector turned green against the market. *According to the data center of the Ministry of Tourism, the 8-day national domestic tourism during the Spring Festival holiday is 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%；There were about 6.83 million inbound and outbound tourists, of which about 3.6 million were national tourists and 3.23 million were inbound tourists. CITIC** said that the tourism market consumption is hot, and the high prosperity continues to verify; Galaxy** pointed out that tourism consumption during the Spring Festival holiday is strong, and the market expectations of the tourism sector are expected to be revised; Bank of China** believes that the ultra-long Spring Festival holiday has triggered a good start in the domestic cultural tourism market, and the recovery of cross-border travel has accelerated under the favorable supply side. 
CITIC**: The tourism market consumption is hot, and the high prosperity continues to be verified
Affected by various favorable factors such as policy, supply, and publicity, the tourism data during the Spring Festival holiday in the Year of the Dragon performed well, and the recovery rate of domestic travel and tourism revenue reached 119% and 107 respectively7%, the average daily number of arrivals and departures recovered to nearly 90%, and the overall number of trips exceeded expectations. In the subdivided sector, the data of scenic spots, duty-free and hotels exceeded expectations, the prosperity of first-line scenic spots continued, and the famous mountains and rivers still achieved positive growth on the basis of a relatively high base; Hainan's duty-free market showed a strong **, with a significant year-on-year increase in the number of shoppers; In the context of the weak base of the Spring Festival in 2023, the hotel will be significantly restored during the Spring Festival in 2024 due to the demand for tourism and family visits. On the whole, the resilience of residents' consumption demand for leisure travel has been verified again, which is expected to enhance the market's confidence in the continuous growth of service consumption throughout the year. It is recommended to configure tourism-related sectors (OTA, outbound travel, scenic spots, duty-free, hotels, and gaming).
Wanlian**: The popularity of tourism has rebounded in an all-round way
With the release of the visa-free policy and the continuous development of the policy to promote consumption, the popularity of tourism travel has rebounded in an all-round way, and related industries are expected to continue to grow.
Dongguan**: Tourism is expected to continue to boom in 2024
The Spring Festival and the end of the ice and snow season have brought the ice and snow tourism fever to an end, but the ice and snow fever that has lasted for a winter has attracted enough attention, and the holiday arrangements in 2024 are more reasonable, with multiple small long holidays and fewer holidays expected to stimulate the increase in the frequency of domestic travel, and tourism travel is expected to continue to boom in 2024.
Galaxy**: Strong tourism consumption during the Spring Festival holiday The market expectations of the tourism sector are expected to be revised
The strong growth of tourism consumption during the Spring Festival holiday, coupled with the market's previous perception that duty-free consumption trapped by consumption downgrades, has stabilized and improved, will help the market revise its pessimistic expectations that the tourism sector will face high base pressure in 2024. On this basis, it is recommended to focus on three main investment lines: (1) there is still room for marginal improvement in the outbound travel sector, and it is recommended to pay attention to OTA (Ctrip, Tongcheng Travel) and gaming (MGM China); (2) Domestic tourism is optimistic about companies with innovative and iterative products and models, and recommends Tianmu Lake and Sante Cableway; (3) In the pro-cyclical sector, it is recommended to pay attention to layout opportunities, and recommend China Duty Free, Jin Jiang Hotel, and BTG Hotel. Bank of China**: The Spring Festival cultural tourism market is "hot and hot".The heat will continue throughout the year
The ultra-long Spring Festival holiday has triggered a good start in the domestic cultural tourism market, and the recovery of cross-border travel has accelerated under the favorable supply side. Throughout the year, the cultural tourism market is expected to continue its hot trend, focusing on travel chain and related industry chain companies with high-quality resources, strong operations, and strong certainty of follow-up performance growth: Changbai Mountain, Huangshan Tourism, Songcheng Performing Arts, Tianmu Lake, Lijiang Co., Ltd., Zhongxin Tourism, Lingnan Holdings, China Youth Travel Service, Haichang Ocean Park; hotel chain brands such as SSAW Hotels, Jin Jiang Hotels and BTG Hotels, which have benefited from the recovery of business passenger flows and the increase in market share after the epidemic; Benefiting from the promotion of employment policies, the resumption of cross-border travel is expected to promote the resumption of duty-free travel at the airport and the acceleration of the launch of the new duty-free policy in the city. Tongqing Building, which undertakes the recovery of catering and banquet demand; Yuyuan, a time-honored brand of local living consumption; Overseas exhibition leader Miao Exhibition; Performing arts performance industry chain companies Fengshang Culture, Dafeng Industry. (This article does not constitute any investment advice, and investors act accordingly at their own risk.) The market is risky, and investors need to be cautious. )
Article**: Oriental Wealth Research Center).