FruitsThe phenomenon of unsalable goods in China is becoming more and more serious, and the main reasons include the contradiction between supply and demand caused by the rapid expansion of the market scale, the obvious gap between product quality and foreign products, the excessive concentration of sales channels and the lack of modern means, and the weak cold chain logistics infrastructureFruitsEnvironmental damage in the production area leads to quality problems. First of all, our countryFruitsThe rapid development of the industry has led to market saturation, and the first volume exceeds the market demand, causing the contradiction between production and marketing. In addition, our countryFruitsQuality standards are uneven, and consumers are rightFruitsQuality creates safety concerns. In addition, the lack of diversified sales channels and modern sales methods are limitedFruitscirculation. Caused by the imperfection of cold chain logistics infrastructureFruitsLoss and quality degradation during transportation. FruitsThe destruction of the environment in the production area is also rightFruitsquality has a negative impact. In responseFruitsThe problem of unsalable goods requires a comprehensive analysis of the constraints and the adoption of targeted measures. First of all, we should change the traditional agricultural business model, strengthen market analysis, broaden sales channels, pay attention to diversified marketing methods, and grasp the changes in consumer demand. Second, promote scientific and technological progress, improve agricultural production technology, and upgradeFruitsquality, enhance competitiveness. Finally, establish a well-established oneMarketingsystem, strengthenedFruitsThe supervision of circulation regulates the market order and protects the interests of fruit farmers.
ChineseFruitsProduction is leading the way in the world, but excessive production has led toFruitsSlow-moving issues. AnnualFruitsThe amount of losses exceeded 12 million tons, causing serious economic losses. ChineseFruitsThe phenomenon of unsalable goods is widespread everywhere, and many fruit farmers are unable to sell their fruits, resulting in damage to economic interests. Such as Zhuyu Town, Zhouzhi County, Shaanxi ProvinceNectarineExcessive production leads to a decrease in market demand, which makes it impossible for farmers to sellNectarine。In addition, Yunnan'sStrawberriesA similar situation exists with mangoes in Hainan, where the lack of effective sales channels has led to the accumulation of large quantities of fruit. Fruit farmers blindly pursue quantity expansion and ignore changes in market demand, which is also one of the reasons for unsalable. In order to solve this problem, we should first change the traditional agricultural business model, pay attention to market analysis and diversified marketing methods, and adapt to the changes in consumer demand. Secondly, promote scientific and technological progress, improve production technology, and upgradeFruitsQuality and competitiveness. Finally, establish a well-established oneMarketingsystem, strengthenedFruitsregulate the market order, protect the interests of fruit farmers, and achieve a balance between supply and demand.
The root causes of unsalable fruits are mainly as follows: insufficient publicity of fruit farmers, low purchase price, limited customer supply, high freight, too many fruit farmers, quality problems of fake fruit farmers, and importsFruitsToo much competition, etc. First of all, the lack of publicity by fruit farmers leads to customers not knowing and no one buying. Secondly, the purchase price is too low, causing farmers to be reluctant. In addition, the source of tourists is limited to nearby villagers. In addition, high shipping costs also make fruit farmers reluctant to bear the freight costs, resulting in unsalable. Too many fruit growers are madeFruitsSupply exceeds demand. Fake fruit farmers use high technology to grow fruit farmers with poor quality and low nutritional value, which affects the reputation of all fruit farmers. Imported in large quantitiesFruitsAlso make localFruitsLost customers.
To be solvedFruitsFor the problem of unsalable, the following measures can be considered: First, strengthen the publicity and marketing capabilities of fruit farmers and improveFruitspopularity and market recognition to attract customers to buy. Secondly, establish and improveFruitsSales channels, develop diversified sales channels, reduce transportation costs. via the Internet andE-commerce platformsand other new technical means to broaden sales channels and improveFruitscirculation. Further, fruit farmers can adapt to changes in market demand, adjust planting strategies, and improveFruitsquality and competitiveness. In addition, it can promote the development of agricultural science and technology, improve agricultural production technology, and improveFruitsQuality. Finally, establish a sound market supervision mechanism to strengthen the ...FruitsThe management and supervision of circulation links standardize the market order and protect the interests of fruit farmers.
In short, to solve our countryFruitsThe problem of unsalable goods needs to be comprehensively considered and targeted measures should be taken to improve it. Only through all-round efforts can the domestic can be realizedFruitsThe activation of the market allows the majority of fruit farmers to enjoy the joy of harvest and obtain reasonable economic returns.