1. Project Introduction
The ice and snow culture theme ski resort project is located in Acheng District, Harbin City, Heilongjiang Province, with a total planned area of about 300 acres and a total investment of 20,000000,000 yuan, the main construction of winter ski resorts, health resorts and public supporting service facilities, including: winter ski resorts cover an area of 200 acres, the main construction of 3 slopes (for skiing in winter, snow skiing area in summer, 1 service center (mainly for tourists to provide skiing or grass skiing equipment wearing, catering and leisure services and ticketing and other capacity systems and supporting projects.
During the snow season (mid-December to mid-February of the following year), the project operates skiing and parent-child amusement projects in the slopes and snow play areas; In the summer (June to July), in order to avoid the disadvantage of excessive seasonality of ski resorts and maximize profits, grass skiing projects are operated after the snow and ice melt on the slopes and snow play areas.
The health resort covers an area of 100 acres, mainly including health care manor, service management center, health care center, activity center, theme health care center, characteristic commercial street and shopping center.
Second, the background of the project construction
The Ice and Snow Sports Development Plan (2016-2025) points out that it is necessary to accelerate the development of the ice and snow fitness and leisure industry. Accelerate the development of ice hockey, figure skating, alpine skiing and other projects with high social attention and large market space. Implement high-quality projects in the ice and snow industry, and support all localities to build a large number of excellent ice and snow sports clubs, demonstration venues and brand events. Actively promote the development of the ice and snow tourism industry, give full play to the role of the market, integrate existing resources, and build a number of complex ice and snow tourism bases and ice and snow sports centers. Encourage ice and snow sports venues to develop popular ice and snow tourism projects, and build a number of sports tourism resorts or resorts integrating skiing, mountaineering, hiking, camping and other fitness and leisure sports. Promote the deep integration of the ice and snow industry and related industries, enhance industrial innovation capabilities, and provide diversified products and services.
The Action Plan for the Development of Ice and Snow Tourism (2021-2023) points out that the supply of high-quality products for ice and snow tourism should be expanded. These include promoting the construction of ice and snow themed tourist resorts and scenic spots. Deepen the supply-side structural reform, and support the construction of a number of ice-and-snow-themed provincial-level tourist resorts with convenient transportation, perfect infrastructure, unique ice and snow landscapes, high-quality products and services, and strong ice and snow customs. Build a number of ice and snow themed A-level tourist attractions, and guide resorts and A-level tourist attractions dominated by ice and snow tourism to explore and develop summer service formats.
At the same time, the plan also points out that it is necessary to highlight the characteristics of resources, environment and ice and snow culture, and give full play to the consumption potential and talent and technology advantages. Guide all localities to increase the construction of ice and snow tourism facilities, improve the level of products and services, and promote the construction of ski tourism resorts integrating fitness and leisure, competition performances, sports training, and cultural experience.
Heilongjiang Provincial Ice and Snow Economic Development Plan (2022-2030).
The notice of the General Office of the People's Government of Heilongjiang Province on printing and distributing the "Several Policies and Measures to Support the Development of the Ice and Snow Economy in Heilongjiang Province" pointed out that it supports the construction of new ice and snow tourist attractions, ice and snow tourism resorts, ice and snow theme parks, ice and snow towns, etc. Encourage all localities to carry out a series of activities such as the promotion of ice and snow culture, the promotion of ice and snow tourism, the popularization of ice and snow sports, and the exhibition and sale of ice and snow equipment, and support the holding of ice and snow festivals and ice and snow industry expos with outstanding industry demonstrations and wide domestic influence.
Heilongjiang, located in northeastern China, is a province rich in natural resources and unique culture. Heilongjiang in winter, covered with ice and snow, has spectacular scenery, which provides unique conditions for the development of ice and snow economy. In recent years, Heilongjiang Province has been committed to developing the ice and snow economy and strengthening characteristic cultural tourism, and has achieved remarkable results. According to the "China Heilongjiang Ice and Snow Tourism Industry Development Index (2023)", from 2017 to 2022, the development of Heilongjiang's ice and snow tourism industry continued to improve, and its comprehensive strength improved steadily. In 2022, the development index of China's Heilongjiang ice and snow tourism industry will reach 1855 points, a year-on-year increase of 938%, an increase of 85 from the base period5%, achieving a new breakthrough in industrial competitiveness. Under the continuous influence of the ice and snow fever of the Winter Olympics, Heilongjiang has grasped its own ice and snow advantages, vigorously promoted the quality and upgrading of ice and snow scenic spots, resorts and professional skating and skiing venues, innovated the supply of ice and snow tourism products, promoted cross-border integration of the industry with the "ice and snow +" thinking, and empowered the whole industry to continue to move forward in terms of influence and competitiveness.
The index report also shows that Heilongjiang's ice and snow industry resources are unique, the industrial supporting facilities tend to be complete, and related investment is steadily advancing. In 2022, the sub-index of industrial support rebounded to 121At 13 points, it basically recovered to the level of the same period in 2019. In 2022, the total investment in the ice and snow tourism industry in Heilongjiang Province will reach 4645 billion yuan, a year-on-year increase of 6595%, and the number of investment projects has reached 150, injecting more vitality into the development of the industry. Among them, Harbin has gathered market synergy to attract a large number of heavyweight investments in the fields of health care, ice and snow themed entertainment halls, and cultural and tourism integration, and gradually built the brand IP of China's "Ice and Snow Culture Capital". Therefore, based on the above background, the construction of the ice and snow culture theme ski resort of this project will help the further development of the ice and snow tourism industry in Harbin.
3. The necessity of project construction
1. The need to promote tourism and economic development in Acheng District.
As one of the advantageous industries in Acheng District, tourism is known as a "sunrise industry" and "smoke-free industry", and is a new growth point to promote sustainable economic development. The construction of the project is in line with the national and local tourism development policy guidance, adheres to the principle of equal emphasis on the development and protection of tourism resources, and the coordinated development of regional economy, which is of great significance for promoting the development of tourism in Acheng District and further prospering the regional tourism market. Through the direct tourism income and related tourism service income that can be brought by tourism development, it can also improve the regional economic structure, activate the local economy, and effectively promote the development of various local undertakings.
2. The need to improve the winter tourism benefits of Acheng District.
Winter as the "best moment" of skiing, through the construction of outdoor ski resorts in Acheng District, can improve the winter tourism format of Acheng District, provide more tourism service facilities for tourists, and then expand winter tourism consumption and improve the winter tourism benefits of Acheng District. In addition, the project can also do some pre-advertising and accumulation of potential energy for the summer tourism in Acheng District, so as to promote the formation of a good advantage of winter and summer tourism in the region, once the pattern of "two prosperity" is formed, it will have a huge and obvious driving effect on the regional tourism industry and economy, society and culture.
3. The need to enhance the physical fitness of tourists and improve the regional social atmosphere.
As an emerging and fashionable sport, ice and snow sports are also a traditional advantageous industry in Harbin and are widely loved by young people. More and more citizens and students are participating in ice and snow sports, and going to the ice and snow is not only an "experiential" consumption, but also regarded as a long-term sport, which can benefit tourists in terms of spirit and physique, and obtain the effect of cultivating sentiment and invigorating spirit. At the same time, the groups around the ski resort will also be influenced and influenced by modern high-grade and deep cultural levels, which will not only enrich the content of winter life, but also promote the renewal of concepts, ideological enlightenment, and improve the social atmosphere of the region due to being well-informed.
4. The need to promote the adjustment and optimization of the industrial structure in Acheng District.
In Acheng District, consolidating the primary industry, improving the secondary industry, and developing the tertiary industry are the overall arrangements and ideas for economic restructuring. Tourism is a comprehensive industry, with a very prominent role in the association of driving, playing a core role in driving the development of other industries, not only directly to aviation, transportation, restaurants, catering services, commercial outlets, scenic spots, etc. to bring tourists and markets, but also indirectly drive and influence the development of rural and urban construction, processing and manufacturing, culture and sports and other industries.
The development of tourism will increase the proportion of tourism in the tertiary industry, which is conducive to the adjustment of the internal structure of the tertiary industry; At the same time, the proportion of the tertiary industry in the entire national economy has been increased, and it has been accelerated.
The structural adjustment between the primary, secondary and tertiary industries, and the project construction have a positive role in promoting the healthy development of the national economy in Acheng District and the success of the industrial structure adjustment in Acheng District in the new era.
5. The need to promote the protection of natural resources and green development.
The construction of the project is based on the green and sustainable development concept of "lucid waters and lush mountains are invaluable assets", and the development and construction of the outdoor ski resort project is carried out on the basis of protecting the natural and ecological environment of the best scenic spot in Acheng District. At present, the infrastructure of the scenic area is not perfect, is one of the key factors restricting the orderly development of the scenic spot, resulting in excessive concentration of tourists in the local area of the scenic spot and self-entry into the dense vegetation area, under the human trampling and man-made destruction, the vegetation coverage rate of the scenic spot is greatly reduced, through the infrastructure construction of the ski resort, the tourists will be effectively dispersed to the scenic spots, relieve the pressure of tourists in the local scenic spots, and reduce the frequency of tourists destroying vegetation. It creates a relaxed environment for local ecological protection and vegetation restoration. It can not only promote the upgrading of tourism products in the scenic area, but also improve the quality of the regional ecological environment.
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Feasibility study report