1. Project Introduction
Longshan County Liye Bamian Mountain Outdoor Ski Resort is located in Hunan Province, Xiangxi Tujia and Miao Autonomous Prefecture, Longshan County, Longye Town, Bamian Mountain Scenic Area, Xiaoyanmen, the total planned land area of the project is 100,000 (equivalent to 150 acres), the total construction area is 3,000, the building base area is 1,500, the ice and snow (grass skiing) activity area is 62,000, and the reservoir area is 2,000. The total investment of the project is 30 million yuan, and the total construction period is 8 months. The project is positioned as a sports development and ice and snow sports, with a layout of core ski area, snow play area, leisure service area, infrastructure area and other areas. The project will integrate the elements of Bamian Mountain, make full use of the social and natural advantages of Bamian Mountain Scenic Area such as large number of tourists, convenient transportation, large snowfall, beautiful snow scenery and rich mountain types, and strive to build Bamian Mountain Outdoor Ski Resort into a new benchmark for ice and snow tourism projects with the largest area and the most complete functions in Hunan Province.
Second, the background of the project construction
Bamian Mountain, Tujia language "tree supplement", meaning ancestral ship, is the "back garden" of the ancient city of Liye, 19 kilometers away from the town of Liye, with its majestic and steep and become a natural barrier on the border of Hunan and Chongqing. The mountain is high and refreshing, the terrain is open and flat, the whole mountain boundary stands in the clouds and mist, there are several passes such as the big rock gate, the small rock gate, the Wangxiang platform, the Ximei gorge on the mountain, the Xiongguan is precipitous. The Bamian Mountain is magical and magnificent, there are the swallow caves that are majestic and precipitous, one husband is the pass, and the swallow hole that is not opened, there are the self-generated bridges of "eight views concentric", there are mysterious back rocks, and the graceful sleeping beauty and other landscapes, which are the best places for leisure and summer vacation, adventure hunting, horse running, horse riding, archery, ice skating and gliding. As early as 1926 in the 20th century, Shen Congwen wrote his epistolary style in the "Modern Review" "In Another Country", which described Bamian Mountain as the land of the Eight Barbarians in ancient times, and was the sacred mountain of the Tujia family.
People's tourism activities, in fact, are aesthetic practices - the act and process of appreciating and creating beauty with purpose. The vivid Liye and Bamian Mountains are in line with the aesthetic needs of tourists. Driven by the precise policy, precise construction and precision marketing of the Longshan County Party Committee and County, the tourism industry in Liye Town, Longshan County, Xiangxi Tujia and Miao Autonomous Prefecture has entered a hot state since the second half of 2020. In particular, the Bamian Mountain Scenic Area has become a well-known check-in place for tourism Internet celebrities, and it is even more lively during the Spring Festival. According to relevant news reports, on February 4, 2022, the fourth day of the first lunar month, the snow in the Bamian Mountain Scenic Area in Longshan County has not yet melted, and the tourists have just entered the Dayanmen scenic spot.
At the same time, under the call and promotion of relevant policies such as "the Arctic Ice South Exhibition, the Westward Expansion and the East Expansion" and "Driving 300 million people to participate in ice and snow sports", the domestic ice and snow tourism market is showing a situation of multi-point flowering and steady growth. And with the further rise of the full-sport fitness boom and the continuous improvement of residents' living and consumption capacity, skiing is constantly breaking the circle, no longer just the happiness of northerners, relying on ice and snow resources to build outdoor ski resorts, but also in the northeast, north China, northwest on the basis of the pattern of "three-legged", gradually breaking the ice in the south.
Based on the above factors, it can be concluded that relying on the social and natural advantages of Bamian Mountain Scenic Area, such as large number of tourists, convenient transportation, excellent natural environment, long freezing period and beautiful snow scenery, and at the same time, taking advantage of the rapid development of ice and snow sports, once the outdoor ski resort is opened in Bamian Mountain Scenic Area, it will be warmly welcomed by tourists in Bamian Mountain Scenic Area. At the same time, with the construction and development of ski resorts, a group of skiers who have basically mastered skiing technology have been cultivated, and have higher requirements for the standardized management and operation of ski slopes, mountaineering and transportation facilities and ski resorts.
However, according to the figure below, it can be seen that there is no ski resort within 100 kilometers around the Bamian Mountain Scenic Area in Liye Town, Longshan County, where the project is located, and there are only 5 small and medium-sized ski resorts at the edge of 150 kilometers around, and 2 of them are indoor ski resorts, the threshold and cost are relatively high and the process is very boring, while the other 3 outdoor ski resorts were built earlier, and the supporting facilities are imperfect and have been aged, which cannot meet the requirements of contemporary tourists for the perfection, novelty and entertainment of tourism facilities.
In the above context, the proposal of the project is timely and necessary, driven by multiple factors such as the desire of tourists in the Bamian Mountain Scenic Area to pursue more complete and rich ice and snow sports facilities, the market requirements for the construction of new facilities and ski trails to meet the ski requirements of the ski enthusiasts, and the comprehensive development of the Bamian Mountain Scenic Area, the project, as the largest and most comprehensive ice and snow tourism project in Hunan Province, will be warmly welcomed by travel agencies, self-driving tourists, ski enthusiasts and other groups once it is put into use. and promote the development of regional mass winter tourism.
3. Feasibility of project construction
1. Policy feasibility.
The construction of the project is in line with the relevant national and local policy requirements such as the "Opinions on Vigorously Developing Ice and Snow Sports with the 2022 Beijing Winter Olympics as an Opportunity", "Implementation Opinions on Accelerating the Development of Ice and Snow Sports in Hunan Province", and "The 14th Five-Year Plan for the High-quality Development of Cultural Tourism in Xiangxi Autonomous Prefecture", and belongs to the industry encouraged by the policy to carry out construction. The project policy support conditions are good and meet the industrial access conditions, so the project construction has policy feasibility.
2. Feasibility of customer source.
The project is located in Xiaoyanmen, Bamian Mountain Scenic Area, Liye Town, Longshan County, which is very rich in tourism resources and many scenic spots, so it has brought a large number of tourists. According to statistics, during the National Day in 2021 alone, the Bamian Mountain Scenic Area received more than 180,000 tourists, achieving a tourism income of more than 5 million yuan. And at present, there are no tourist attractions of the same type as the project within 100 kilometers of the Bamian Mountain Scenic Area and even the surrounding area, and the rich tourist resources will bring huge market potential to the project, and through proper planning and publicity, it can also attract a large number of foreign tourists. In addition, the ski resort with the theme of ice and snow culture will also attract skiing enthusiasts from the surrounding area, bringing sufficient source of tourists to the project.
3. Site selection feasibility.
The project is located in the Bamian Mountain Scenic Area, Liye Town, Longshan County, where the proposed ski resort is located with low winter temperature, good terrain and rich mountain types, especially known for its good snow quality, long freezing period and suitable temperature, with a large span and magnificent momentum. At the same time, the Bamian Mountain Scenic Area has beautiful natural scenery, rich natural resources, and many cultural places of interest and historic sites, and is very capable of building a first-class large-scale ski resort in Hunan Province from the software and hardware conditions such as natural resources and human resources.
In addition, the Bamian Mountain Scenic Area has a unique geographical advantage, and the traffic arteries around the ski resort extend in all directions, frequently adjacent to S99 Provincial Highway, S10 Provincial Highway, G209 National Highway, G319 National Highway and other traffic lines, the traffic is extremely convenient, providing a good transportation choice for skiers and tourists from all over the world.
4. Feasibility of construction conditions.
The source of the project's snowmaking and firefighting water is groundwater, and the water quality is excellent. The ski resort uses a pumping method to divert water to the project reservoir, and then the reservoir uniformly allocates the snow making and firefighting water for the entire project. The domestic water source of the project comes from the local municipal water supply network.
The power supply of the project site comes from the local municipal power grid, and the 10kV high-voltage line at the project site has been erected, and only needs to be connected to the power supply line, and the power supply is guaranteed.
The project has a program-controlled switching network, opened mobile, wireless paging and international Internet services, and mobile and wireless paging signals cover the project site, which can meet the fixed and mobile communication requirements of the project. The broadband network is connected to the regional radio and power grid, and the main line of the regional telecommunications bureau is connected.
5. Environmental feasibility.
After the operation of the project, the principle of "energy saving and consumption reduction" will be strictly followed to reduce the environmental pollutant emissions of the project. At the same time, the inspection and maintenance of machinery and equipment should be strengthened to prevent the occurrence of pollution risk accidents.
The generation of pollutants during the operation period of the project is in line with the national industrial policy and environmental protection policy, and has little impact on the current situation of the surrounding environment. All kinds of pollutants discharged by the project under normal operation can be discharged up to the standard after taking corresponding pollution prevention and control measures. Therefore, from the perspective of environmental protection, the construction of the project is feasible.
In view of the above necessity and feasibility of the first analysis, the implementation of the project will face a broad market development space, the further development of the project in the win of corporate profits at the same time, can also better serve the society and increase the first fiscal and tax revenue, improve the employment rate. The construction of the project will also promote the development of ice and snow sports in the project construction site, promote the integration process of the sports industry and the tourism industry, and play a great role in promoting the economic development of the project construction site.
Considering the above factors, the construction of the project is very necessary and feasible.
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