On January 7, Chery Automobile held its 2024 annual business meeting in Wuhu. First of all, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, affirmed Chery's achievements last year.
According to the data, Chery Group's cumulative vehicle sales reached 1,881,316 units last year, a record high, and a year-on-year increase of 526%。
Regarding the new energy part, Yin Tongyue said, "In terms of technological innovation, Chery has seized the opportunities of new energy and intelligence, relying on the Yaoguang 2025 strategy, and with the empowerment of the world-class hybrid technology Kunpeng super hybrid C-DM, it will accelerate the transformation of new energy. ”
Create a new new energy product series Chery Fengyun, and create world-class hybrid products with superior performance of high energy saving, high performance, high intelligence and high safety. After BYD detonated the hybrid market, Yin Tongyue also had high hopes for Chery Fengyun Hybrid.
According to relevant sources close to Chery, at the annual meeting, Chery also announced the expected launch plan of this year's new car series:
On February 29, Fengyun T6 was listed, with a range of 12-150,000 yuan
On March 10, Fengyun A8PRO was listed, with a range of 10-150,000 yuan
On April 30, Fengyun T9 was listed, with a range of 15-170,000 yuan
On May 15, Fengyun T10 was listed, with a range of 18-250,000 yuan
On August 30, Fengyun T8 was listed, with a range of 13-160,000 yuan
On October 30, the Fengyun A8 was remodeled and launched.
Coupled with the Fengyun A8 that was just launched on January 3, according to the plan, a total of 7 cars will be launched in the Chery Fengyun hybrid sequence this year, and the number of hybrid products is close to BYD.
Hybrid products fall to the ground like dumplings, and the pressure is naturally given to the marketing side behind.
In the interview session after the launch of the Fengyun A8, Yao Fei, deputy general manager of Chery Marketing Center, said, "(Fengyun A8) has set a small goal this year - 200,000 units, hoping to achieve at least the top three in the hybrid category, which is this year's task. ”
At the annual meeting of dealer business, as the leader of the marketing company, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, also gave a marketing declaration, "starting from the depth of channels, brands, products, innovative marketing and other levels, and firmly striving for the first place in independent fuel vehicles."
First, the goal of competing for the second place in the hybrid market is unwavering, and we will win the new energy market”
2024 is the year of the industry's life-and-death finals, a key year of transformation and transformation, the loser will exit the market, and the winner will rise rapidly. After all, being on the front line of marketing, Li Xueyong has a more thorough view of the fierce competition in the market.