Hold the red flag in your hand, and strive to be the first to let go." The outlets of Qinshui Rural Commercial Bank vigorously promote the concept of "being extraordinary." Fight for the extraordinary", in the "good start" activity, precise implementation of policies and practical moves, targeting the law across the ups and downs, element guarantee to lay the foundation, run all the way to increase stamina, willing to go to sea, shot brilliantly.
It should be extraordinary, and it must be the first to be received
Sales Department:Greet customers with the most beautiful hall and go on the journey with fiery passion. In view of the large flow of customers in the peak season, they take the hall activities as the starting point, do the hall marketing, make the product publicity fully covered, invite new and old customers to the outlets to participate in the hall "fun activities", take the "entrance ceremony" and "integral ceremony" as the entry point, adhere to the combination of marketing in the industry and the marketing around the outlets, and make customer marketing "daily" and "normalized", and strive to build a marketing team that can fight tough battles to ensure that the "good start" competition activities achieve practical results. As of January 7, the initial net increase in deposits was 13.36 million yuan, and 35 credit cards were incoming.
Accumulate strength and move forward
Qiaodong Branch:In order to increase popularity, lengthen the peak season and stimulate business growth, the sub-branch focused on the goal and task of "good start" in the first quarter, and relied on the special activities of the hall to explain to customers preferential activities such as deposits and loans, credit cards, and e-payment in the first quarter to promote business achievement with indomitable spirit, indomitable tenacity, and enthusiasm to seize the day. Set up a "game" link on the spot, and give small gifts to customers who actively participate in the event, starting a hall marketing boom. At the same time, organize account managers to carry out outreach publicity and marketing, attract all kinds of groups through the WeChat circle of friends, consolidate old customers, cultivate new customers, and go all out to achieve the goal of the first quarter.
If you have faith in your heart, you will reach it even if it is far away
Ten Mile Branch:All employees establish the concept of "seeing people must be marketed", take hall service as the main position, strengthen publicity and marketing, send a cup of hot tea, carry out "one sentence" marketing, organize micro-salon activities, improve customer experience, and influence customers, attract customers and enhance customer "stickiness" with high-quality and considerate servicesCarry forward the "backpack spirit", organize employees to go out of the hall, pay return visits to deposit customers, and conduct door-to-door docking marketing to merchants along the streetInsist on 5 marketing contacts per person after the shift every day;All employees use WeChat and short ** platforms to grasp the festival nodes, carry out online marketing, and use the power of the circle of friends to make every friend become a potential customer.
Where the heart is, what is done
East Street Branch:In the face of new tasks and new challenges in the new year, they adhere to the methods of "inviting in" and "going out", constantly expanding the customer base, locking target customers, and carrying out marketing in multiple directions. The lobby manager enthusiastically introduces the fist products of various activities of "good start" to customers, and wins customer recognition through intimate service, and strives to obtain customers to pave the way for precision marketing in the later stageIntegrated tellers use the counter service function to take the initiative to "invite in" high-net-worth and high-loyalty customers, and use their spare time to "go out" for marketingAll employees seize the opportunity, strive for the advanced position, and constantly create a new situation of "good start" business.
Contributed to this issue: Li Miaomiao of the Business Department, Chenglu of the East Branch of Qiaodong, Shen Dandan of the Shili Branch, and Liu Tao of the East Street Branch).
Editor: Gold Leaf.